Mumbai Cha Dabawala

download Mumbai Cha Dabawala

of 25

Transcript of Mumbai Cha Dabawala

  • 8/12/2019 Mumbai Cha Dabawala

    1/25

    MUMB ICHD B W L S

  • 8/12/2019 Mumbai Cha Dabawala

    2/25

    VIDYALANKAR INSTITUTE OFTECHNOLOGY

    MASTER OF MANAGEMENT STUDIES

    SUB BUSINESS COMMUNICATIONMMS BATCH B CHANAKYA)

    PROJECT ON :MUMBAICHA DABAWALA

  • 8/12/2019 Mumbai Cha Dabawala

    3/25

  • 8/12/2019 Mumbai Cha Dabawala

    4/25

    INDEX

    EXECUTIVE SUMMARY

    INTRODUCTION

    ORGANIZATION STRUCTURE

    PROCESS

    JOURNEY OF DABBWALACODING

    RULES AND REGULATIONS

    SAFETY AND WELFARE

    SIX SIGMA

    SWOT ANALYSIS OF DABBAWALA

    ASSOCIATION

    WHAT TO LEARN FROMDABBAWALAS?????

  • 8/12/2019 Mumbai Cha Dabawala

    5/25

    EXECUTIVE SUMMARY

    The service which has surprised one and all by its efficient work and management

    skill, many things come into the mind when one thinks about dabbawalas theirsupply chain management their distribution network structure, the team work of

    the system, the unique coding system followed by to identify and deliver the

    Tiffin boxes and finally the mutual trust and goodwill that they have created for

    themselves in the minds of the people of Mumbai with their unique service its one

    of the oldest service system in Mumbai which has survived the hardship of time.

    The association of the dabbawalas in Mumbai is over a hundred years old. Itbegan as a Tiffin carrier service for particular community who worked in

    downtown Mumbai. Today, this organization caters to over 2, 00,000 customers

    everyday, using 60 - 80kilometers of the cities transport service with the help of

    over 5000 individual dabbawalas aiming to serve the customer with full

    dedication and hard work. This system basically involves service of delivering

    Tiffins from the customers residence in themorning transporting it by train to

    the destination station and then dispatching it to the respective offices. The systeminvolved follows a strict pattern of operation they are time specific and are

    standard everyday. The entire system is dependent upon the coding, which is an

    ingenious creation which is easy to decipher by the semi illiterate dabbawalas.

    The system is recognized worldwide for their accurate operation and it has

    received six sigma certification from Forbes and ISO 9001: 2000 certification for

    its error free operation. The dabbawalas are famous case study in all the reputed

    B- school for their efficient management skill and they have the pleasure of

    respect from great personalities like Prince Charles, Princess Diana and Richard

    Branson who visited them on their trip to India. They are appreciated for their hard

    work and efficient management skill they posses.

  • 8/12/2019 Mumbai Cha Dabawala

    6/25

    Dabbawalas are following efficient SBU ( strategic business management )

    concept before it was even introduced , they have monopoly in their type of

    business with very tough competition by the fast food and canteens which can be

    explained by applying porters five forces.

    SWOT analysis is necessary to study the various aspects of the business and gain

    more knowledge about its present and future. Being the traditional Indian

    management system, it is bound by simplicity and efficiency. It is technology free

    and does not involve any paper work, modern communication techniques.

    It is an esteemed organization and is an aspiration to companies and other

    organization across the globe. In absence of HR policies and guidance

    Dabbawalas are highly motivated and there is zero attrition rates. They give us

    enormous knowledge about many management concepts. India take proud of

    such an organization and give it due recognition and support.

  • 8/12/2019 Mumbai Cha Dabawala

    7/25

    INTRODUCTION

    OVERVIEW

    Every city has beautiful building and views but no other city ,in the world has

    DABBAWALAS. This is a story of a conventional Indian system of

    management that is today a favorite case study among management institution for

    a simple reason that is doesnt use any technology and yet outperforms most

    organizations in operational efficiency. To the extent that it received a six sigma

    rating from forbes international and has received ISO 9001:2001 certificate. They

    are famous for their supply chain management their distribution network structure,their team work. Dabbawalas work efficiently in absence of any human resource

    policies and continuous supervision.A look at this unique lunch delivery systemof dabbawalas reinforces the fact that work is both an economic and a social

    necessity while the economic necessity gets answered by the fact that because the

    labor is cheap, tiffin boxes are delivered at lower rates than the cost of the outside

    restaurant meals. The social necessity is fulfilled by the delivery of the tiffin boxes

    to the customers and satisfying them.DABBAWALASDabbawalas are believed to be the descendants of the

    soldiers of the great Chatrapati Shivaji Maharaj, the founder of the Maratha

    Empire. They belong to places like Rajgurunagar, Akola, Ambeggaon, Junnar

    and Mashi. The dabbawalas ancestors used to climb up the fort hills in a single

    breath thats probably the kind of energy the dabbawalas have inherited which

    helps them to maintain an undisturbed monopoly in this profession.

  • 8/12/2019 Mumbai Cha Dabawala

    8/25

    HISTORICAL BACKGROUND

    Mumbaithe city of dreams and ambitions has been on the fast track since the

    British had developed the basic infrastructure of roads, railway and buildings.When the British ruled India, the prime business centers were fort and billard pier

    areas. These were the places that have housed banks government departments,

    insurance houses, shipping companies and other industrial head office, soon

    residential colonies moved further away from the fort area and hence a lot of

    office goers started finding it difficult to go home for their lunch from work

    carrying lunch boxes was also not a preferred routine .

    In 1890 , a parsi banker working in ballard pier employed a young man, from

    Pune district, to bring his lunch everyday. More and more people joined the group

    through referrals and soon it was taken as a serious business. As the business grew

    the tiffin-carrying entrepreneur had to hire more helping hands from his village.

    This led to the unleashing of an army that even today in the 21stcentury serves

    millions of mumbites with same spirit and competence.

    Today, 5000 dabbawalas across Mumbai coordinate with each other for picking

    up and delivering the tiffins for over 2,00,000 Mumbaites everyday in 3 hour

    period, through 60kms of public transport and in very rare case a tiffin may miss

    being on its owners lunch table at the lunch hour.

    The organization is really a marvel because it achieves a high level of efficiency

    and performance without any documentation, without computers and without

    an highly educated workforce. Yet, they are the ultimate practitioner of logisticsmanagement. They have been practicing hub and spoke system, just in time

    tactics, no inventory policy and supply chain management principles even before

    these terms were even coined.

  • 8/12/2019 Mumbai Cha Dabawala

    9/25

    ORGANIZATIONAL STUCTURE

    The dabbawalas follow a flat organization structure .In 1890, when the

    dabbawalas actually began their services, there was no umbrella organization thefirst attempt to unionize was made by Mahadev Bacche in 1930. The carriers

    started collecting one anna each per month then as fund and these funds were used

    to build an inn in 1940. A charitable trust was registered in 1956 under the name

    of NUTAN MUMBAI TIFFINBOX SUPPLIERS TRUST .

    Today every dabbawala contribute certain amount per month towards the trust.

    The commercial arm of this trust was registered later in 1968 as MUMBAITIFFIN BOX CARRIERS ASSOCIATION The NMTBST is the apex body

    representing the dabbawalas. It represents a trim hierarchy with three tiers. The

    governing council the mukadams or team leader, and the dabbawallas themselves

  • 8/12/2019 Mumbai Cha Dabawala

    10/25

    PROCESS

    The 5000 dabbawalas are divided into 3 sets of activities. Between 9-9:30 am, one

    crew of dabbawalas collects freshly packed Tiffin from individual homes anddelivers it to the nearest railway station, when they are sorted at a place designated

    as sorting places on the station itself. This sorting is done as per the destination

    stations, then, the train for churchgate or CST departs between 10:3011:00 am

    and stops at all stations with intermediate stopover for the dabbawalas like

    Thane, Kurla, Andheri and Dadar. At these junction, the second set of dabbawalas

    exchange and sort the Tiffins in a speedy manner, involving zero

    documentation. Then there is a third set of dabbawalas waitingat the respectivedestination- station who sort out and assemble the respective set of tiffins and load

    them into handcraft, trays, bicycles and then, each carrier sets out for the final

    delivery. Not to mention, after all these efficiently carried out activities, a tiffin

    boxrarely misses the destined stomach at lunchtime.

  • 8/12/2019 Mumbai Cha Dabawala

    11/25

    JOURNEY OF DABBAWALLAS

    The job of dabbawalas begins at around 8:008:30 am with collect in the tiffins

    from various households. Usually, people generally leave their tiffins outside thedoor for the dabbawalas to pick up. In case they are late, the dabbawalas have to

    urge them to hurry up at times, very rarely though; the dabbawalas have to leave

    the clients tiffin if it getsreally late.

    The dabbawala picks up the tiffin from his lot of houses and meets the other group

    members at the designated spot at the station. They should make sure that they

    reach the platform for the sorting process at least 30 minutes prior in order to

    ensure a smooth flow of their networking throughout the daily routine. Now starts

    the critical phase of the system that is sorting of all the tiffins as per the destination

    station and to arrange them in the wooden crates in a short period of 20-

    25minutes. The aim of this process is to segregate the tiffins in order to

    differentiate them as per the destination and therefore it is important to make

    easier and less time consuming for the respective dabbawala. This is essentially

    the process that makes the entire system error-free. Since each tiffins changes

  • 8/12/2019 Mumbai Cha Dabawala

    12/25

    many hand, each of the lids of the tiffin is marked With a colored code indicating

    the originating station, destination and the building with the floor number the

    coding system is the secret behind the efficient working of the system and that is

    exactly the reason why the network is information rich.Dabbawalas are semi-literate they understand the coding on the tiffins and can effectively deliver them

    on time. This is a very unique feature also because it requires no documentation or

    record keeping. There is no communication between two different groups of

    dabbawalas but there is just simple coordination among them because the whole

    blue print is pre-decided by the dabbawalas themselves.

    Thus, the dabbawalas have to ensure over here about proper coordination among

    them, understand the coding system on the tiffins and delegate the jobs ofdispatching the tiffins to the respective dabbawalas. The mukadam plays a key

    role over here to ensure the smooth working and proper coordination. The

    responsibility of the mukadam is to the extent that he has to know all the tiffins

    that his group carrier. Therefore, he must be able to recognize these tiffins thathis

    group carries. Therefore, he must be able to recognize these tiffins even is the

    codes on them are barely visible. Also, if any member of the group abstains from

    his duty for a particular day for some reason, then it is the responsibility of themukadam to ensure that all the dabbas that the absentee was responsible for are

    duly picked up and delivered back on time.

    Hence, we see that the mukadam plays a key role in this stage of sorting and

    allocating jobs. The dabbawalas load the wooden crates filled with tiffins onto the

    luggage or goods compartment in the train. Generally, they choose to occupy the

    last compartment of the train. This not only makes it more convenient for them as

    they avoid the rush at the platform but is also very easy to locate as the lastcompartment is conveniently situated once the train arrives at the platform.

    Mostly, other commuters avoid boarding onto these compartments as they are

    already filled with the crates and there is not enough room. There are also others

    joining into the group from these stations as they have common destination points.

  • 8/12/2019 Mumbai Cha Dabawala

    13/25

    The allocation of manpower at each station depends on the number of tiffins that

    are to be delivered in that particular area. If there are 150 tiffins that are to be

    delivered in Grant Road area, then 4 people would be assigned to that station. This

    is done keeping in mind that one person can carry not more than 35 dabbas. Theywill also be assigned specific codes which are written on top of the tiffin. These

    four dabbawala can be from any groups and irrespective of any station.

    Their job is now to deliver these 150 tiffins irrespective of which group they

    belong to. If the number of tiffins that are to be delivered in an area like, Nariman

    point, is large then the number of people allocated goes up. Within that area, if one

    location, lets say, Mittal towers, hasa huge number of the location number remains

    the same and the tiffins are differentiated on the basis of color. A unique feature ofthe system is that in bigger buildings with large office densities, like nariman

    point, or the stock exchange itself, an elevator is specially reserved for the

    dabbawalas during the lunchtime.

    Usually these elevators have queues throughout the day as the offices are

    extremely busy and hence, in order to provide convenience and quick delivery

    without queues, the dabbawalas have a special elevator reserved for themselves

    onto which others cannot board. In some cases, they also leave the tiffins in thecanteen that is common to the whole building and hence the respective owners

    can simply pich up theirs. This is also a feature seen in school where the

    dabbawalas deliver. So, in this process, the dabbawalas save a lot of time by

    cutting short the delivery process. Thereafter, the dabbawalas take a break and

    have their own lunch which is usually their tiffins kept along with the others in the

    crate with special markings. Different groups have their lunch at different

    locations. It is generally on the footpath or some benches on the roadside. Thebreak is usually of 45-60 minutes in duration. Till then, the customers must finish

    having their lunch and keep the dabbas outside for the dabbawala to collect.

  • 8/12/2019 Mumbai Cha Dabawala

    14/25

    CODING

    VPThe first thing on the tiffin, is the code for the originating station from where

    the dabbawalas picks up the tiffin in the morning. In this case VP denotes Vile

    Parle. The area under this station will include Juhu and also J.V.P.D scheme since

    this is the only station ,which is nearest. Even if the dabbawala goes it the

    most interior parts like juhu ,it will not be mentioned in the coding simply

    because the dabbawalas are just concerned about the respective railway station.

    AThis is the code for the dabbawala who is picking up the tiffin from its origin

    orhome. In this case, the dabbawala with the code of E , will be a part of the

    group distinguished by the color code RED. In many instances, the code will be

    the initial of the name of the dabbawala. This is one of the elements that can be

    changed during the course of time if the dabbawala for that particular customer

    changes.

    3This is the code for the destination area. This may not necessarily be restricted

    to a station only. For, instance, churchgate is allotted number codes from 1-10.

  • 8/12/2019 Mumbai Cha Dabawala

    15/25

    Number 11 is allotted to Marine lines ,12 to Charni road and so on. In this

    example , the number 3 isallotted to the area between Flora Fountain and cross

    Maidan area . Other prime location would include Nariman point, stock exchange,

    ballard pier, RBI etc.9E X1 2

    9This is the code number for the dabbawala who delivers the tiffin to the

    destination office from Churchgate station. This is the dabbawala who is

    responsible for delivering to the respective office and picking it up after the lunch

    hours. He is a part of another group from the one he worked with at the originating

    station. Thus, in most cases , each dabbawala will be a part of more than one

    group for sure one at the origin and one at the destination.

    VSThis code denotes the exact location or more likely, the buildings initial in

    the area that falls under churchgate station. In this case, it is the VSNL building

    VS being the initial for the building is unique and therefore , creates no confusion

    whatsoever for the dabbawalas. Office buildings around southern Mumbai are

    very popular and hence , easy to comprehend when given in codes. Other

    examples would be M for mittal towers, R for RBI , and MC for MakersChambers and so on.

    12Finally , the last code among the three codes that form the right side of the

    top of the dabba is the floor on the building ( VSNL) or the room number in case

    of building with large number of rooms on each floor. Such an example would be

    stock exchange ,RBI, and BMC etc.

  • 8/12/2019 Mumbai Cha Dabawala

    16/25

    SALARY

    The dabbawalas operate in groups of 25-30. Each group pool in the collected

    money and deduct the expenses that was incurred during the month like the train

    pass, bicyclemaintenance and other charges and average of the amount is

    divided equally among the group. Each dabbawala earns minimum Rs.5000

    Rs.6000 per month The salary of the dabbawala depends on the number of

    customer the group serves.

    RULES AND POLICIES

    An important feature of the dabbawalas service is customer satisfaction also the

    ultimate objective of any logistic operation Keeping in line with this objective, all

    problem are usually resolved by the associationsofficials1.Like of theft or loss

    of a Tiffin-box, if any carrier is found guilty then the client is allowed to

    deduct the costs from the dabbawalas charges for the subsequent month. If a client

    receives improper services by any dabbawala, for which a complaint has been

    made to the association that particular dabbawala will be directed to end his

    services with that client and another dabbawala will be allotted to the client. In this

    manner, no future disputes between that client and the dabbawala will arise and

    with the allocation of another dabbawala is his place, the client will also receive

    continuous and efficient service. Thus leading to greater customer

    satisfaction.2.The association also has the responsibility of handling all

    the internal disputes. Apart from discouraging undercutting between two

    dabbawalas, the association has to handle all kinds of disputes arising between

    two dabbawalas. For this reason, the association charges Rs.100-200/- before

    looking into the complaint. This is done to ensure that the officials time is not

    wasted on any petty disputes. A meeting is conducted every 1 days of every

    month at the dadar office where all the committee members assemble and all

  • 8/12/2019 Mumbai Cha Dabawala

    17/25

    complaints and disputes are heard and resolved. The dabbawalas are not supposed

    to take any major decision and are not supposed to claim any amount arising out

    of a disputes until the actual dispute matter is brought forward in front of everyone

    during the monthly meet.3.Each Tiffin carrier has to pay Rs.15 to the unionevery month. This money accumulates and helps as aid in maintaining and

    funding their Dharamshalas atvarious locations in Maharashtra. This is a social

    of the association since the dabbawalas get proper accommodation whenever they

    go to these places.4.In the association code of ethics, no dabbawala is

    allowed to undercut another. As far as possible, coordination among groups is

    encouraged so that undercutting doesntlead to disputes.5.The whole

    dabbawalas union takes a one week break every year in the month

    of March when all go to Ambegaon for their annual village festival. This is a

    welcome break from the hectic day to day routine that the dabbawala follow. All

    customer are informed much in advance about this period when the dabbawalas

    will collectively remain absent from duty. This is the individual dabawalas

    responsibility to communicate with the clients and in order to authenticate the

    reason for the leave, the association also circulates notices for customer along with

    each carrier.6.Wearing the traditional white cap is very important. It is the

    only integral symbol of the dabbawala. If a dabbawala is caught not wearing

    the cap, he will be finedRs.30 when spotted by the official.7.Each dabbawala is

    allowed to carry a maximum of 35 Tiffin boxes. If the number is more

    than 35, then the excess Tiffins need to be carried by another carrier.8.In the long

    historical relationship with Mumbai city, the dabbawalas have one major

    unattended demand. The union has constantly requested the railways to reserve

    one goods compartment for them during the peak hours but they have not been

    adhered to. But, it is an unwritten rule that people are not to load the particulargoods compartment occupied by dabbawalas for their goods. Meaning between

    10:00 and 11:30 am and 15:00 to16:30 hrs, commuters generally are not supposed

    to board the goods compartment occupied by the dabbawallas. In fact , until the

    1970`s, the particular compartment read something like reserved for Tiffin carrier.

  • 8/12/2019 Mumbai Cha Dabawala

    18/25

    But with growing number of commuters and more and more demand for better

    service and space, this reservation has been discontinued.9.Every dabbawala

    has to handle his own expenses handcraft and bicycle maintenance, railway

    pass , luggage pass and all other contribution and fees. They can also opt for theloan from union at around 5%p.a , which is lower than market rate of interest. The

    union also runs a small co-operative bank in order to help the dabbawalas and the

    community as a whole. The dabbawalas belong to a large community and hence,

    it is a part of the associations social commitment to help achieve the upliftment of

    the community.

  • 8/12/2019 Mumbai Cha Dabawala

    19/25

    SIX SIGMA

    In the year 1998 the famous US business Magazine The Forbes gave the

    dabbawalas system a SIX SIGMA plus performance rating or a 99.999999

    percentage of correctness. In simple words, this means one error in six million

    transactions, a benchmark reserved for blue chip companies like Motorola. From

    a six sigma perspective the dabbawalas must contend with two critical quality

    parameters, the lunch boxes must be delivered on time. The response variables

    therefore are arrival time and correct box delivered which has been well adhered

    to by the dabbawalas.

    MANAGEMENT PRINCIPLES DERIVED

    Team work

    Timemanagement

    Innovation

    Customerrelationship

    management

    99.99%

    Quality

    Performance

    Logistics AndSupply chain

    management

  • 8/12/2019 Mumbai Cha Dabawala

    20/25

    SAFETY AND WELFARE

    There is no protection for the dabbawalas from the rain and scorching sun. Eventhe dabbas are not under any cover or protection except for what is actually given

    by the customer. Raincoats do not provide adequate protection when they have to

    cycle around. Whereas, umbrellas are more of a haste o carry around during their

    hectic activities. Thus, they are vulnerable to any illness during the season. As for

    the dabbas, its not much of a worry because the rainwater isnt going to get into

    the food anyway. There is also a minute risk of the bicycles getting stolen or tiffins

    getting stolen or lost but its extremely rare. Since three is no insurance foranything, what is lost is a loss incurred by the responsible dabawala. In case the

    tiffin gets stolen or lost, the respective customers of the dabbawalas are to deduct

    the amount from the dabbawalas salary. Another cases, where the incident of the

    loss is due to the fault of another member that leads to a dispute, that matter is then

    settled during the monthly meetings held at dadar where the committee decides

    who will bear the compensation and who is to be blamed. Of course, the loss of a

    tiffin is a one in 8 million cases that leads to the achievement of six sigma

    distinction. As for the bicycles, the dabbawalas usually have an understanding

    with the watchmen or security people who take care of these cycles as the

    dabbawalas areaway delivering. In case they do get stolen, nobody is blamed and

    the dabbawala has to bear the loss completely. During morning times, the carriage

    would take around 40-50 tiffins. Now, each tiffins is filled with food and the

    whole carriage weighs on an average 70-80 kgs. This is extremely heavy for a

    head load. But the dabbaala manage this as their daily routine. So much weight in

    the scorching heat of the day may lead to fatigue and therefore is unsafe for them

    but due to the physical fitness levels, it is rare for a dabbawala to fall ill due to

    fatigue. But there is no welfare policy in this regards. The only welfare activity

    carried out by the union is the social gathering that the association carries out

    every year at their village festival

  • 8/12/2019 Mumbai Cha Dabawala

    21/25

    SWOT ANALYSIS

    A SWOT analysis is very important for a thorough and complete analysis of theDabbawallas system. Being over a 100 years old organization ,it is bound to have

    many strength inherent in the system and it may also have certain weaknesses

    arising out of conventional methodology. There will be several opportunities since

    it is such an open organization and its performance is also always visible to

    everyone. Lastly , there will surely be certain threats to this system. Increasing

    competition from various other means and sources that provide similar or

    substituting services to commuters will also have a great impact on theorganization.

    STRENGTHS:

    SIMPLICITY IN ORGANIZATIONThe organizational structure is very

    simple. It is a loose cooperative with the entire organization divided into strategic

    business units that is group of 10-20 individual dabbawalas. These group are

    responsible for their own sources of money and have to maintain their ownaccounts if required. Therefore , they are financially independent. With relatively

    medium income levels and greater levels of customer satisfaction, this

    organization does not at all need a rigid operating structure.

    COORDINATION The groups, although independent as far as money matter

    are concerned ,work very smoothly and effectively with each other. Not only is

    the coordination within the group is perfect but also the coordination amongdifferent groups is really remarkable. A group responsible for a particular area in

    Andheri will effectively coordinate with other groups on the way to churchgate

    station and will gradually, the individuals will merge into groups for delivery. The

    effectiveness of coordination can best be seen during the sorting process. There is

  • 8/12/2019 Mumbai Cha Dabawala

    22/25

    no rivalry whatsoever among different groups and the functioning is smooth and

    problem free.

    WEAKNESS

    ILLITERACYThe majority of the members of the dabbawala association

    can only manage to sign their names. They are unable to read or write in English.

    This poses as major problem in case the individual leaves the association and has

    to look at an alternative profession. His inability to read or write will then pose a

    problem to his own survival. The association does not take any up any initiative to

    educate the dabbawalas. As a part of its welfare and social commitment, education

    is absent from the agenda. Butthe dabbawalas do manage to carry out theiroperations with their limited ability to read and write. They are able to

    comprehend the codes imprinted on the tiffins. If they are totally illiterate.

    OPPURTUNITIES

    ADVERTISINGThe dabbawalas have been approached by various

    companies before for advertising on the tiffins. The most famous and successfulcampaign to date has been the kaun banega crorepati advertisement. Star plus

    approached the organization and offered a amount of Rs.10,000 for pasting its

    stickers o every tiffin box. This is incidentally the standard rate the association

    charges from every company that wishes to advertise. The 9 baj gaye kya?

    campaign was a great success as all office goers would notice this on their tiffin

    boxes everyday and would hence remember to watch the program at 9 pm every

    night. It had a great recall value. Thus, association has several more opportunitiesto grab in form of additional revenue that arises from these advertisement is also

    minute compared to the exposure that it offers. The contract would-be on a

    weekly basis or a monthly basis.

  • 8/12/2019 Mumbai Cha Dabawala

    23/25

    Other CitiesThe dabbawala network could also work in other cities but in

    smaller scale. Cities like pune already have a small network of dabbawalas who

    operation bicycle only. There is definitely a source of income in such cities asthere is a huge market. Although the absence of local train makes it very difficult

    for the dabbawalas to operate is major cities like Bangalore, Pune, Hyderabad

    ,Ahmadabad etc but they can operate in medium scale. Cities like Delhi now have

    the metro rail as an efficient means of transport. Thus, these cities are a great opportunity

    for the dabbawalas to expand their service network.

    THREATS

    The business of the dabawallas had to withstand some major shocks during the

    last decade.

    Textile Industry Shutdown - A major chuck of the clientele were lost with

    the closure of textile mills in Mumbai. These mills constituted a huge labour force

    and thus , their was a severe blow to the dabbawalas.

    Change In Timings - Many of the citys banks changed their timings from

    10:30 hrs to 11:00 hrs. The RBI employees used to leave for work at 9:00 am

    previously and so there were crates of tiffins leaving from the colonies but after

    the changes in timing, they can leave an hour later and take their lunch with them

    as they have sufficient time for the preparation.

  • 8/12/2019 Mumbai Cha Dabawala

    24/25

    WHAT TO LEARN FROMDABBAWALAS?????

    Utmost dependence on Human Capital

    The most vital link in this chain of food delivery is human capital. The procedures

    could have been laid down over a century ago, but it is the

    Implementation of the procedures that makes the system work. The

    Mumbai dabbawalas propagate that correct amount of human dependence

    can yield amazing results.

    Honesty and Integrity

    The threads of integrity and honesty hold the dabbas together. Though it is

    lunchtime for dabbawalas also, the aroma wafting from the dabbas has

    never tempted them. Overcoming a basic instinct like hunger is possible

    only because of strong roots in a culture that encourages truthfulness and

    integrity.

    Discipline and Time Management

    The dabbawalas operate on the Chanakya system of

    Sama-Dama-Danda-Bhed

    for the errant members. This ensures that the errant member stays within

    the system. Secondly, they are extremely particular about time and

    realize the value of every second in the value chain. So much so that

    when Prince Charles wanted to meet them, they gave him a precise time

    slot so that the thousands others would not have to skip their lunch

  • 8/12/2019 Mumbai Cha Dabawala

    25/25

    Pride towards their work

    The dabbawalas take their role as 'Annadatas' very seriously. For them, thedelivery of tiffins is much beyond a jobit means quelling the hunger

    that strikes the customer when lunch hour approaches. And so they

    move about their mission briskly with a smile, making sure they are never

    late.

    Complete Contentment

    There was an unseen halo of positive vibrations around the members who

    delivered the talk. The glow on their faces came from complete

    contentment with their lives. They seemed as if they possessed all the

    happiness and riches in life. 'Be contented in what you have' is the

    principle that governs their life. This is particularly surprising because

    the members earn not more than 5-6 thousand a month and lead a very

    hard life compared to most of us. Still there was not even an iota of stress on

    their facesquite contrary to many others who earn much more than them.