#multivee

near - relevant - social

The team #multivee

Pep Jové @PepJoveCompanyTransmedia Strategist

Pere Monguió @PereMonguioMarketing

Daniel Palou @PalouxicDeveloper

Àlex Tarragó @alextarragoICT Engineer

Adrià Velardos @adridozMultimedia Engineer

Context

Huge offer of television content

+ 40 TDT channels

+ Pay television

+ VOD platforms

Channel surfing is dead!

#multivee

Challenge

1. Avoid wasting time looking for interesting content

2. Find out relevant shows

3. Increasing the audience for conventional channels

#multivee

Solution

nearAdvanced features for

remote controlling based on indoor proximity

relevantCustomized recommendation

for the user

socialLive connection

to social networks

#multivee

http://www.youtube.com/watch?v=htCnYphdX1Q

NeariBeacon Technology

Detecting the user’s proximity to the television

Automatic recommendation before channel surfing

HbbTv Standard

Advanced features of the remote control based on

indoor positioning

Other features

All information kept in your pocket

Reminders of your favorite showsiBeacon

#multivee

Near

Whatch out your sight! You could become blind!

0 - 1m

You have a recommendation!

1m - 5m

Would you like to turn up volume?

5m - 10m

Would you like to turn off the screen?

+ 10 m

#multivee

Relevant

Alliance with third-party companies, providing scheduling database.

Live personalized recommendations

★ Social preferences★ Age segmentation★ In-app preferences★ Data from the buzz provided

by companies that analyze social networks

Recommendations Show Details

#multivee

Social

Login based in social networks

Live chatabout the show

Suggested hashtags to increase social interaction

#multivee

BenefitsFor the Audience

● Personal recommendations wherever you go

● Sustainable features

For Broadcasters & Advertisers

● Promoting live broadcasts increasing the share of the shows

● Increasing the notoriety of the show using suggested hashtags

● Useful data from the users

● Advertising

● Exclusive service for channels from a same network

For VOD platforms

● Drive traffic to pay television content

#multivee

#multivee

Pep Jové @PepJoveCompanyTransmedia Strategist

Pere Monguió @PereMonguioMarketing

Daniel Palou @PalouxicDeveloper

Àlex Tarragó @alextarragoICT Engineer

Adrià Velardos @adridozMultimedia Engineer