Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential Which Webinar Will Win? David Castro, Director of Partner and Service Provider Marketing
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Multivariate results of web registration form/landing page testing for webinar campaign. Presented at Marketo 2012 User Summit. May 2012.
Transcript of Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Which Webinar Will Win? David Castro, Director of Partner and Service Provider Marketing
Page 2 © 2012 Marketo, Inc. #mus12
Here Are the Stats…
Number of Registrants: 109%
Number of Conversions: 76%
$ Value of Opportunities: $411K
Page 3 © 2012 Marketo, Inc. #mus12
Here Are the Pages…
Page 4 © 2012 Marketo, Inc. #mus12
Page 5 © 2012 Marketo, Inc. #mus12
Here Are the Variables…
Page 6 © 2012 Marketo, Inc. #mus12
Page 7 © 2012 Marketo, Inc. #mus12
And the Winner Is…
Number of Registrants: 109%
Number of Conversions: 76%
$ Value of Opportunities: $411K
