Multiscreen Video And Content Delivery, PayTV Evolution And The New Platform Investment Challenge
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Transcript of Multiscreen Video And Content Delivery, PayTV Evolution And The New Platform Investment Challenge
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MULTISCREEN VIDEO AND CONTENT DELIVERY PAYTV EVOLUTION AND THE NEW PLATFORM INVESTMENT CHALLENGE
Derrick Frost, VP Video Integration Services May 23, 2012
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• Live Real-time Linear TV
• Video On Demand and nDVR
• Internet Video & Media
• Cable & Telco Networks
• Managed & Unmanaged IP Networks
• Wireless, Wi-Fi, 3G & 4G Networks
• IP Set-tops & Connected TVs
• PCs and Gaming Devices
• Tablets and Smart phones
Multiscreen Video
• Expand video services and applications to connected devices
• Increase customer loyalty and reduced churn
• Interactive, Open and Flexible
MULTISCREEN VIDEO AND CONTENT DELIVERY
ANY VIDEO OVER ANY NETWORK TO ANY DEVICE AT ANYTIME
Any Device
Any Network
Any Video
Apple
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
VIRTUOUS CIRCLE OF VIDEO INNOVATION
GREAT TIME TO BE A CONSUMER
APPLICATIONS
EXPERIENCES
DEVICES MONEY
Consumers expect much more flexibility in
video consumption at the same or lower price
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
VIRTUOUS CIRCLE OF VIDEO INNOVATION
GREAT TIME TO BE A CONSUMER
Consumers expect much more flexibility in
video consumption at the same or lower price
Escalating traffic costs $
Web setting user
experience trends $
Every new device is an
operational headache
$
Great time to be a
PayTV provider?
Value of subscription TV
under threat
$
?
APPLICATIONS
EXPERIENCES
DEVICES MONEY
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
GREAT TIME TO BE
A PAYTV PROVIDER
Changes are happening
around TV, not to TV itself
Content and high definition picture quality
remain central to the TV proposition √
! CONTENT
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
GREAT TIME TO BE
A PAYTV PROVIDER
Changes are happening
around TV, not to TV itself
TV is a primetime service, now even more so as
companion and social apps encourage “live” viewing
Content and high definition picture quality
remain central to the TV proposition
Massive scaling with performance remain
central to the TV distribution business
√
!
!
√
CONTENT
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
GREAT TIME TO BE
A PAYTV PROVIDER
Changes are happening
around TV, not to TV itself
TV is a primetime service, now even more so as
companion and social apps encourage “live” viewing
Content and high definition picture quality
remain central to the TV proposition
Massive scaling with performance remain
central to the TV distribution business
With the right investments, PayTV providers can
remain the preferred distributors of premium
entertainment content
PayTV providers have content,
subscribers, revenues and
network footprint.
√
!
!
√
CONTENT
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Ultra high capacity
service edge to
deliver personalized,
HDTV or better
entertainment to
many screens with
high concurrency
IP
CAPACITY
SECURE CONTENT
DELIVERY
High performance
streaming of video
content to multiple
devices in a
multitude of formats
while protecting
content rights
USER
EXPERIENCE
Continuous and
agile service
innovation
leveraging massive
content libraries and
complementary web
applications
CONTENT
MANAGEMENT
Expanding catalogs
from a proliferation
of content sources
and formatted for a
multitue of different
data, screen and
resolution
requirements
MULTISCREEN VIDEO CRITICAL
SUCCESS FACTORS
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TOOLS FOR THE BEST
PAYTV PLATFORM
THE BEST SKILLS TO MAKE IT HAPPEN THE BEST NETWORK
Scale, performance and cost
optimization for multicast and
unicast video services delivery
Content Delivery
Network (CDN)
7750 Service Router
1830 Photonic Service Switch
THE BEST PARTNERS
Video Processing,
Packaging and Protection
Video Application
Platforms
Multiscreen
Clients
Apple
Powered by
Integration & Testing
Architecture & Engineering
Deployment, Support & PMO
Video
Integration
Services
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENHANCING THE
VIDEO SERVICE PROVIDER
VALUE PROPOSITION
at&t
REFERENCE CUSTOMERS
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TIME WARNER CABLE TIER 1 CABLE – MULTIPLE SYSTEMS OPERATOR (MSO)
• TWC TV for iPad® and iPhone®
- Watch top-rated linear TV channels anywhere in the home
• Pay TV extension on PCs, smartphones and game consoles, including Xbox 360 ®
• Highly differentiated services with Quality of Service
• Sophisticated content protection
• Wholesale CDN services to other cable MSOs enabled by multi-tenant capabilities
• Reduce the up-front costs with managed services
Powered by
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
4.0M U-Verse TV subscribers
>75% subscribe to triple/quad play
• IPTV • Microsoft Mediaroom, available on X-Box 360
• Total Home DVR • set, manage, and playback recorded shows on any TV
• Remote online & mobile access • schedule DVR recordings, or watch hit TV shows on the
go from any PC or mobile device. Download TV content
on mobile device.
The Network for Video
The Partners to Complement
The Expertise for Video Integration Services
40+ Operators, 7M+ Households, 13M+ TV’s
at&t
ALCATEL-LUCENT VIDEO
SYSTEMS INTEGRATION
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
VERIZON FIOS TV TIER 1 INTEGRATED SERVICE PROVIDER • Strategic alliance to deploy Velocix CDN across the
whole of the USA covering all major markets
• Quick service launch – CDN operational within two months
• Build, Operate and Transfer – moving from managed service to a wholly owned and operated service
Powered by
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
REFERENCE CUSTOMERS
INDEPENDENT INTERNET SERVICE PROVIDER
Customers can now stream ISKY • New online on demand TV service • Movies, sports highlights and free catch-up viewing
• Leading service provider in New Zealand • Distribution of high quality internet-based video
Nationwide Content Delivery Network for premium, streaming media services • Delivery to PC, mobile and TV • Offer content providers a better delivery platform to
engage and interact with their subscribers
Powered by
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PAYTV EVOLUTION:
THE BEST PLATFORM IS THE ONE THEIR BUSINESS NEEDS
• Offers continuous and rapid service innovation
while preserving their pedigree of premium content & high definition picture quality
• Offers massive delivery scaling and performance
with the flexibility to support multiple services and multiple devices on one cost-effective infrastructure
• Alcatel-Lucent helps PayTV providers make the right investment
the best network for video
the best partners to complement
the best integration skills to make it happen
16 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.