Multiplex branding
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Transcript of Multiplex branding
Your search for ambient media ends here
www.khushiadvertising.com
20
04 • Began with Off-screen ads in
multiplex & malls in Ahmedabad
20
06 • Expanded footprints within Gujarat in
Baroda, Rajkot and Surat.
20
08 • Acquired 1st mall ad rights outside
Gujarat in Nagpur
20
09 • Entered in cinema onscreen business
with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata.
20
10
• Started acquiring Ad Film rights
20
13 • Khushi Advertising became
“Khushi Advertising Ideas Pvt. Ltd.“
20
14 • Transformed into ambient media
solutions provider with a clients base of 300+ & 26 offices in India
20
15 • Acquired Amritsar, Chandigarh & Surat
Airport exclusive rights. Expanded to 28 Offices
1Leading Mall
Branding agency in India 220+
220+ Head-Count. 60+ Operations &
Execution team
3333 city presence to service national /
regional campaigns
350+350+ Leading Brands
& many more regional clients
Khushi Journey - At a glance2
01
6 • Forging on to become a leading ambient media agency in India. New Offices & acquisitions in pipeline
www.khushiadvertising.com
1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. MEERUT18. JAIPUR19. JODHPUR20. KOTA21. AJMER22. BHOPAL23. INDORE24. RAIPUR25. KOLKATA26. BHUBANESHWAR27. SILIGURI28. HYDERABAD29. VIZAG30. VIJAYWADA31. BENGALURU32. CHENNAI33. KOCHI
Footprints
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What we do
• Across 2500+ multiplex screens & 5500+ single screens in India
Cinema Advertising
• 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding
• We create memorable brand experiences across 1000+ popular avenues having affluent footfalls
Experiential Marketing
• Innovative media solutions to leave a lasting impression
Innovative Solutions
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MultiplexReach out to the A1, A2, B1 families
• Provides nearest entertainment getaway to TG
• Pulls large no of celebrity fans through-out the year
• Provides multi-sensory communication
• Builds brand awareness & message recall in the long term
• Provides affluent captive TG to the marketer
• Provides pin-code specific advertising option to marketer
www.khushiadvertising.com
Visual Impact
Give your brand the
At
300+ premium Multiplexes
across 50 Cities
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Leverage the power of Multiplex advertising
20 Croreaffluent TG pa
Cinema Properties Screens
PVR 118 558
INOX 109 440
Cinepolis 49 255
Carnival 109 310
Multiplex as an advertising avenueProvides nearest entertainment getaway to TGPulls large no of celebrity fans through-out the year Provides multi-sensory communicationBuilds brand awareness & message recall in the long termProvides affluent captive TG to the marketerProvides pin-code specific advertising option to marketer
Reach out to an audience who will make a big difference in achieving the ROI
www.khushiadvertising.com
audience is the SEC A & A+ profile
audience own a Car
are Graduates
use smart phones
transact online & use Debit cards
are younger than 45 years
minimum monthly income of 55000+
80%
40%
60%
85%
85%
84%
55K+
Include
them &
Improve
Results
Source: report of ILL
Audience profile of multiplex
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Branding Options• Sleek branding• OPD digital screens• Arch Gates• Auditorium seats branding• Standees• Poster Cases• Box Office branding• Cafeteria branding
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4’ x 7’ backlit LED displaySWI 516 Eco Ultra Slim Backlit view box 040 Acrylic with Front 2MM clear Acrylic & Translite.
Installed across 100 premium cinemas in metros
Get Noticed
with the most
striking
indoor backlit
media in
cinemas
Bigger than Poster Cases,
Backlit board & standee.
Sleek LED
Backlit
Purposefully designed & built.Sleek Design.Mere 1.5 Inch Depth/Thickness.High Resolution L.E.D illumination.Lavishly installed in all prominentPVR Cinemas across India.
SuperiorSLIM LEDBACKLIT1.5 inch depth
Installed in 100 multiplexes spread across
Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad
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Strategically placed SuperiorSLIM LEDBACKLIT1.5 inch depth
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SuperiorSLIM LEDBACKLIT1.5 inch depth
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• The most Vivid digital screen to advertise
• Easy viewing distance (as close as 6 inches)
• 180 degree viewing experience
• Sharpest picture quality(4k screening)
• Distortion-less
• Size: 90 inches diagonal
• Can play static slides & commercials.
• Available in 11 premium Multiplexes
Mumbai 1. PVR – Phoenix2. PVR – Oberoi3. INOX – Inorbit - Malad4. INOX – Rcity5. Cinepolis – Viviana Mall
Delhi 1. PVR - DT - Vasant Kunj2. PVR -DT – Mall Of India3. Cinepolis – Cross River Mall4. PVR – Ambience mall - Gurgaon
Bangalore 1. INOX – JB Nagar2. Cinepolis – Royal Meenakshi
Optical Pixel Display
Digital screen
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Cinema campaign on OPD Digital screens
Tata sky wanted to connect with movie-goers & integrate while they congregated in multiplexes
OPD screens targeted entertainment seekers for 2 months in premium Multiplexes of PVR, INOX & Cinepolis
Tata Sky connected with 26 Lac entertainment seekers from total 11 OPD screens in PVR, INOX & Cinepolis
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Big Cinemas - JhajjarJeet Theatre – Bilaspur
Other branding in Cinemas
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Branding outside Cinema halls
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Other branding options in multiplex
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A blend of young & experienced professionals from theadvertising, marketing & media industry.
A decade-long experience in providing relevant & innovativeambient media solutions
Pan India efficient 60+ operations team executes & monitorsyour campaign across our 33 offices in India
Impeccable planning & best buying ensures you get plans thatreally work for you
Trust Khushi
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Corporate Clients
Ecommerce & Healthcare
Automobiles & Education
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Thank
Contact: Vikas Lokhande : 9320348884 / 9860699083Emails: [email protected] / [email protected]
www.khushiadvertising.com