Multimodal transport systems - München8a9e4b8a-d88f-4ded-8892-e045d... · Multimodal transport...
Transcript of Multimodal transport systems - München8a9e4b8a-d88f-4ded-8892-e045d... · Multimodal transport...
Multimodal transport systems Objectives – strategies – projects
Ruth Schawohl
SWM/MVG, Strategic Planning
Munich, Germany
IRBC conference „Smart Cities“/ November 5th 2014
Presentation Overview
Münchner Verkehrsgesellschaft
(MVG)
Changes and challenges in the
areas of transport and mobility
Adapting to a changing world
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Germany’s second-largest municipal transport company
Full subsidiary of Stadtwerke München (public utility company): water, electricity, natural gas, (district) heating and telecommunications, public transport
Provides infrastructure planning + building and operating services (underground, bus and tram)
Approximately 3,000 employees
Münchner Verkehrsgesellschaft (MVG)
MVG – Facts and figures
Size of transport region 436 sq km
No. of underground lines 7
No. of tram lines 13
No. of bus lines 69
Rolling stock
Underground
Tram
Bus
564
108
275
Passengers (2013) 544 M
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Only 4% of the citizens of Munich never use public transport
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Customer-oriented projects
Welcome pack for new residents
Project
Interactive dialogue marketing process
Send out welcome packs to new residents plus follow up calls
Goals
Increase knowledge and awareness of existing mobility services
More environmentally friendly trips (PT, walking, cycling, sharing systems)
2013/ 2014
Households
contacted
41,400
Response rate 20 %
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Modal Split Shift
Public Transport + 7.6 %
Cars - 3.3 %
Independent impact evaluation by Dr. Sebastian
Bamberg of Justus-Liebig-University Gießen and
stadt + plan München during the pilot project in
2005.
Project
Interactive classes for 10-12 year-olds
3 school days; public transport rally on final day
Goals
Support independent use of public transport
Teach safe and considerate traffic behavior
Increase affinity towards environmentally friendly transport
School children project
“Mobi Race”
I feel much more
confident using public
transport now. Mobi-
Race is fun!
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Senior citizen project
Project
Senior citizens make up approx. 30% of MVG customers
Public transport training in small groups for senior citizens in Munich
Trained staff and extra bus on location
Goals
Increase confidence to make independent use of public transport
Enhance sense of security (e.g. teach how to prevent falls on buses, practice entering and alighting,…)
Thank you for taking
such good care of
your customers!
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Changes and challenges in the areas of
transport and mobility -
facing a rapidly increasing need for mobility
and a new culture of mobility
Changes and challenges
High space consumption
Noise and air pollution
Growing population growing number of passengers
Constantly increasing and at the same time changing demand for mobility:
Costumers looking for a seamless door to door mobility, depending on specific needs offerings should be simple, fast and flexible
“Sharing“ is booming – in terms of ecological as well as financial aspects
Sharing economy on the rise
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Current trend
Sharing of goods rather than ownership
Increased use of bike and car sharing
Why is car sharing popular?
More people now live in cities than in the countryside – less dependent on constant access to a car
Car became less of a status symbol; owning a car is not sustainable and therefore not “in vogue”
Car in the city is a hassle: little parking space, busy roads
All the benefits of a car without costs of maintenance
Adapting to a changing world –
taking account of increasing mobility
requirements and supply
future-proofed mobility
Information, routing, registration,
booking and billing
Large and confusing diversity of supply…
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Information, routing,
registration, booking
and billing
Objective of the MVG: „Mobility from a
single source“
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Becoming a multimodal transport
and service provider
Goal
Solve traffic-related problems
by increasing the
attractiveness of the public
transport system trough better
multimodal connections – and
costumer service
Project
MVG as the overall service provider for multimodal transport
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MVG bike sharing: to be
introduced in 2015
“Mobility station“ connect different modes
of transport: public transport, bike & (e-) car
sharing, cabs
Car sharing: cooperations
with different providers
E-Mobility: Testing hybrid and electric buses; providing
charging infrastructure with green electricity
Web-App „MVG multimobil“: displays (now)
both public transport stops and current
locations of various car sharing cars
E-Mobility: testing hybrid and electric buses; providing
charging infrastructure with green electricity
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Many thanks for your
attention!
Ruth Schawohl
www.mvg.de
„The element of innovation lies in taking what is
there and making something new of it.“ Roland Berger Strategy consultants, 2014
Mobility Station
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Münchner Freiheit
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Thinking integrated – improve the quality
of life in districts through integrated
concepts
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Objectives of a model neighbourhood
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Improving life quality for the citizens in a neighbourhood
Improving the mobility of citizens
Reducing pressure on parking space
Source: BMW AG
Measures – some examples
Improving mobility – getting multimodal:
Fast and safe cycle paths including appropriate traffic light settings
Mobility stations, improving sharing offers (car sharing, bike sharing,…)
Simplified access to apps for routing and buying tickets
Quality of life in home environments:
Design of a square
Seating accommodation
Temporary conversion of parking space
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The world of the shared economy
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Key segment: Mobility
Source: 2014 ROLAND BERGER STRATEGY CONSULTANTS GMBH.