Multimedia Strategy Consultation for Achievest on 12.1.2015
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Transcript of Multimedia Strategy Consultation for Achievest on 12.1.2015
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Leveraging Multimedia for Growth
Jared Brick Dec. 1, 2015
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MEETING AGENDA
• Multimedia Strategy • Content Marketing • Thought Leadership • Create + Syndicate + Generate • Video + Stories + Youtube • Content Calendar • Tech Syndication • Q&A Moving On
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FOUNDING DIRECTOR
made on MINDNODE
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MULTIMEDIA MARKETING
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LEVERAGING VIDEO
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INNOVATION + DISRUPTION
from IBM for Entrepreneurs
Uber has no taxis Airbnb has no real estate Alibaba has no inventory
Facebook creates no content Netflix owns no cinemas
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DELARE IT THEN LEAD
THOUGHT LEADERS
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PERCEPTIONS + VALUES
Innovator
Game Changer
Disruptor
Iconic
Break the Mold
Driver
Rule Breaker
Rebel
Fighter
HerderReputation
LeaderRenegade
Cowboy
Expert
Respected
AuthorityInventor
Specializer
BrillianceAuthor
Speaker
Deep Diver
Thinker
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BHMC DEFINITION
“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.
No longer only for Ph.Ds, Authors or Speakers…
Experts Transforming into Leaders!
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OUR BHMC ETHOS
CREATE SYNDICATE GENERATE
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LEVERAGE YOUR STORY?
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WHY STORYTELLING?
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MAKE YOUR STORY…
• NOVEL • EMOTIONAL • MEMORABLE
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VIDEO vs. TEXT
60,000 X Faster than
Text
39% more likely to Share
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CONTENT STRATEGY
“This information is out there, all around us… you simply need to know how to grab it, I know how!”
Heat 1995
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BHMC 80 / 20 RULE
OPC -SHARED CONTENT
YOUR PROMOTIONAL CONTENT
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CONTENT GENESIS
Podcast
VIDEOS
WEBSITE + BLOG
POSTS
Youtube PulseMediumEvergreen
InstagramPinterest
Cover Shot
IMAGES
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CREATE VISUAL ORGINALS
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MOBILE + VIDEO
LIVE VIDEO COMMUNICATIONS
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CONTENT CALENDAR
CURRENT EVENTS + SEASONAL
PLAN TARGET MEDIA CONTENT SYNDICATE ENGAGE
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EFFICIENCY TECH TOOLS
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STOP SHARING… SYNDICATE
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ARTICLE BLOG POST TOOL
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EMAIL + ROI
PERSONALIZATION
DYNAMIC CONTENT AUTOMATION TOOLS
MOBILE OPTIMIZED
LINK TO VIDEOS
RESURRECT CONTENT
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AUDIENCES + ADS
VIDEO CONTENTSOCIAL CONTENT PRO CONTENT
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FACEBOOK ADS
“IF YOU ARE NOT SPENDING $1,000 A DAY ON FACEBOOK ADS, YOU ARE NOT
LEVERAGING MODERN MARKETING! ~ BRENDON BURCHARD
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LEAD GEN FUNNEL
THE ONLINE SALES FUNNEL OFFER LEAD MAGNET CONTENT
BUILD UP EMAIL BASE DRIP CAMPAIGNS
GET THE SALE $$$
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Q&A
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MARKETING BUDGETS
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VIDEO SET-UP REQUIREMENTS
blah!
HD Cam Phone + mic
Tripod
Side Light at 45º
Side Light at 45º
GREEN or BLUE SCREEN
Script it or freeflow