Multimedia For Professionals 6 24 11 Revised

Workshop created by Ron MarshallWorkshop created by Ron MarshallDesigned by Rayven WalkerDesigned by Rayven Walker

Ferndale Career CenterFerndale Career Center713 East Nine Mile Road713 East Nine Mile Road

Ferndale, MI 48220Ferndale, MI 48220248.545.0222248.545.0222

ferndaleschools.org/fccferndaleschools.org/fccfacebook.com/ferndalecareercenterfacebook.com/ferndalecareercenter

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LinkedIn Groups: Ferndale Career Center LinkedIn Groups: Ferndale Career Center • • EmployNetEmployNet

Today’s MultimasterToday’s Multimaster

Monica Marie JonesMonica Marie Jones– Youth Development consultantYouth Development consultant – Internet radio show hostInternet radio show host– Author and journalistAuthor and journalist– Motivational speakerMotivational speaker

www.monicamariejones.comwww.monicamariejones.com facebook.com/monicamariejonesfacebook.com/monicamariejones [email protected] [email protected]

Multimedia Multimedia means:

The recording and communication channels used to store and deliver information and experiences that may provide value for an end-user/audience using a combination of different content formats.

OR – Tools you use to show people things.

(pod)Casting the (pod)Casting the ’Net’Net

Webcast/PodcastWebcast/Podcast– An audio or video program to which a An audio or video program to which a

person can subscribe and receive new person can subscribe and receive new episodes automaticallyepisodes automatically

– Static, archivedStatic, archived Streaming audio/videoStreaming audio/video

– Media that is constantly received by and Media that is constantly received by and presented to an end-user while being presented to an end-user while being delivered by a streaming providerdelivered by a streaming provider

– ““Live!”Live!”

Blog Talk RadioBlog Talk RadioLargest online social radio Largest online social radio

networknetwork

Users stream their own Users stream their own call-in radio showscall-in radio shows

Hosts have a switchboard Hosts have a switchboard and can have callers on and can have callers on up to six lines at a timeup to six lines at a time

After the live show is After the live show is broadcast, a podcast is broadcast, a podcast is createdcreated

6,000 shows are 6,000 shows are produced/monthproduced/month

8,000 hosts have signed 8,000 hosts have signed up; 3,000 have aired in up; 3,000 have aired in a given montha given month

Live and on the air …

““You Talkin’ to … You Talkin’ to … Everbody?”Everbody?” BlogTalk Radio BlogTalk Radio

– 5.6 million unique listeners as of Jan 20105.6 million unique listeners as of Jan 2010– Podcasts syndicated on iTunes, Twitter, Facebook, and morePodcasts syndicated on iTunes, Twitter, Facebook, and more

Notable BTR hosts or guestsNotable BTR hosts or guests– BusinessBusiness

Robert Scoble: tech expert, social media star, authorRobert Scoble: tech expert, social media star, author Gotham Chopra: son of Deepak Chopra, corporate blogger for Intent.comGotham Chopra: son of Deepak Chopra, corporate blogger for Intent.com Paula Begoun: “The Cosmetics Cop”, CEO of Paula’s Choice skin care and Paula Begoun: “The Cosmetics Cop”, CEO of Paula’s Choice skin care and

cosmetics, author of cosmetics, author of Don’t Go to the Cosmetics Counter Without MeDon’t Go to the Cosmetics Counter Without Me– EntertainmentEntertainment

Jennifer Hudson: singer, actressJennifer Hudson: singer, actress Oliver Stone: director, screenwriterOliver Stone: director, screenwriter Denzel Washington: actorDenzel Washington: actor

– SportsSports Cung Lee: former MMA Strikeforce World Middleweight Champ, star of Cung Lee: former MMA Strikeforce World Middleweight Champ, star of

upcoming movie upcoming movie Dragon EyesDragon Eyes Darnerian McCants: former NFL wide receiver Darnerian McCants: former NFL wide receiver

The Crowd Goes “Nuts!”The Crowd Goes “Nuts!”

CBS canceled the CBS canceled the show Jericho in its show Jericho in its first seasonfirst season

BTR host Shaun BTR host Shaun Daily was a huge Daily was a huge fan of the show and fan of the show and spurred a movement spurred a movement to save the showto save the show

People went … People went … nutsnuts..

The Video Power The Video Power Edge!Edge!

““Employers love the fact that they Employers love the fact that they can do at least a first round of can do at least a first round of interviewing by seeing the person interviewing by seeing the person through video.”through video.”

– – Julie Lucas, Daniels College of Julie Lucas, Daniels College of Business at the University of Denver. Business at the University of Denver.

Video is high impact!Video is high impact!– Slideshows/presentationsSlideshows/presentations– Personal branding (sharing expertise)Personal branding (sharing expertise)– Video interviewingVideo interviewing– Video resumesVideo resumes

Share your knowledgeShare your knowledge Create high-value Create high-value

presentationspresentations Make your channel a Make your channel a

resourceresource

Will It Blend?Will It Blend? Now, BlendTec, the 186-person Now, BlendTec, the 186-person

commercial blender division of commercial blender division of KTEC, uses two official Web KTEC, uses two official Web sites, their YouTube channel, sites, their YouTube channel, Facebook Page, and Twitter Facebook Page, and Twitter account to connect to account to connect to customers, humanize the customers, humanize the company, and incite impressive company, and incite impressive sales growth, driven mainly by sales growth, driven mainly by their series of outlandish Will It their series of outlandish Will It Blend videos.Blend videos.

Will it blend Will it blend glowsticksglowsticks? ? An iPodAn iPod? ? A A tikitiki torch torch? ?

Marketing director George Marketing director George Wright found out that the Wright found out that the company’s CEO and the R&D company’s CEO and the R&D team used wooden boards to team used wooden boards to test the toughness of their test the toughness of their blenders. He invested $100 and blenders. He invested $100 and convinced the CEO to blend convinced the CEO to blend other things to film.other things to film.

Skype lets you call, chat, or video Skype lets you call, chat, or video conference other Skype users for conference other Skype users for free.free.

You can also use Skype to send You can also use Skype to send and receive calls to and from and receive calls to and from regular phone numbers for a fee, regular phone numbers for a fee, starting at $2.95/month.starting at $2.95/month.

Integrated into Facebook to call Integrated into Facebook to call friends from your news feedfriends from your news feed

VOIP: Yeah, you know me!VOIP: Yeah, you know me!

VOIP = Voice over Internet Protocol VOIP = Voice over Internet Protocol – A general term for a family of A general term for a family of

methodologies, communication methodologies, communication protocols, and transmission technologies protocols, and transmission technologies for delivery of voice communications for delivery of voice communications and multimedia sessions over Internet and multimedia sessions over Internet Protocol (IP) networks, such as the Protocol (IP) networks, such as the Internet. Internet.

– ““Phone over the Web”Phone over the Web”

MikogoMikogo– Free tool that lets a Free tool that lets a

presenter share his or her presenter share his or her computer screen with others.computer screen with others.

The Google Docs suite: Free online collaboration tool that allows the sharing of several kinds of documents with others online:

•Documents•Spreadsheets•Presentations•Drawings Other

Tools You Can Use

MultipurposesMultipurposes

Are our Multimaster’s favorite Are our Multimaster’s favorite tools and how have they helped tools and how have they helped in achieving professional goals?in achieving professional goals?

The Collaboration GameThe Collaboration Game• Break into groups of three to fiveBreak into groups of three to five• Brainstorm: Identify three of Brainstorm: Identify three of

your professional your professional goalsgoals• As a group: write at least one As a group: write at least one

way each person in your group way each person in your group can use these can use these toolstools to further to further each of those goalseach of those goals

ResourcesResources http://www.ibizradio.com/http://www.ibizradio.com/ http://www.streetiq.com/http://www.streetiq.com/ http://www.massinertia.com/LinkedInOnVideoResumeshttp://www.massinertia.com/LinkedInOnVideoResumes http://www.massinertia.com/VideoResumeBrandBuildinghttp://www.massinertia.com/VideoResumeBrandBuilding http://www.massinertia.com/VideoResumeTipshttp://www.massinertia.com/VideoResumeTips http://www.massinertia.com/PodcastTipshttp://www.massinertia.com/PodcastTips http://http://www.massinertia.com/SkypeForBizwww.massinertia.com/SkypeForBiz http://www.massinertia.com/BlogTalkRadio-TheAdvisorsShohttp://www.massinertia.com/BlogTalkRadio-TheAdvisorsSho

ww http://www.massinertia.com/NewMediaContentCreationhttp://www.massinertia.com/NewMediaContentCreation http://www.massinertia.com/PodcastingForBizhttp://www.massinertia.com/PodcastingForBiz http://www.massinertia.com/GoogleDocshttp://www.massinertia.com/GoogleDocs http://www.massinertia.com/LongDistanceToolshttp://www.massinertia.com/LongDistanceTools http://www.massinertia.com/YouTubeProfessionalshttp://www.massinertia.com/YouTubeProfessionals http://www.mikogo.com/http://www.mikogo.com/

Get Connected Today!Get Connected Today!Today’s Guestrepreneur: Ken “Blanks” HarrellToday’s Guestrepreneur: Ken “Blanks” Harrell

facebook.com/askblanks | [email protected] | www.askblanks.comfacebook.com/askblanks | [email protected] | www.askblanks.com

RonMarshallRonMarshalltwitter.com/Ron_Marshall | facebook.com/ronmarshall | twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedIn.com/in/ronmarshall | [email protected]/in/ronmarshall | [email protected]

Rayven WalkerRayven Walkerfacebook.com/helpingteensbesuccessful | facebook.com/rayvenwalker | facebook.com/helpingteensbesuccessful | facebook.com/rayvenwalker | linkedin.com/in/rayvenwalker | twitter.com/Rayven_Walker | linkedin.com/in/rayvenwalker | twitter.com/Rayven_Walker | twitter.com/_HTBS | linkedin.com/in/RayvenWalker | twitter.com/_HTBS | linkedin.com/in/RayvenWalker | [email protected]@gmail.com

HeatherEColemanHeatherEColemantwitter.com/HeatherEColeman | twitter.com/CareerSavvytwitter.com/HeatherEColeman | twitter.com/CareerSavvyfacebook.com/HeatherEColeman | facebook.com/CareerSavvyfacebook.com/HeatherEColeman | facebook.com/CareerSavvylinkedIn.com/in/HeatherEColemanlinkedIn.com/in/HeatherEColeman

Ferndale Career CenterFerndale Career Centertwitter.com/ferndalecareer | facebook.com/ferndalecareercentertwitter.com/ferndalecareer | facebook.com/ferndalecareercenterlinkedin.com/in/ferndalecareercenterlinkedin.com/in/ferndalecareercenter

Multimedia For Professionals 6 24 11 Revised

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Transcript of Multimedia For Professionals 6 24 11 Revised