Multimedia big data 140619

download Multimedia big data 140619

of 74

Embed Size (px)


Multimedia and Big Data are closely related topic. Big data enables solving some important challenges in multimedia and basic principles of multimedia are the key issues in multimedia.

Transcript of Multimedia big data 140619

1 BAMMF June 20, 2014 Marshal McLuhan in 1964. A medium itself, not the content it carries, should be the focus of study. A medium aects the society in which it plays a role not only by the content delivered over the medium, but also by the characteris@cs of the medium itself. BAMMF June 20, 2014 2 Media Mul+ BAMMF June 20, 2014 3 Media + + Digital technology allowed combining and using media leading to a major disrupAon. Photos are the killer content type on mobile. Quick to consume like text, but easier to produce on a phone. BAMMF June 20, 2014 4 From Mary Meekers presenta@on Big Data BAMMF June 20, 2014 5 To know our world, (MulAmedia) Data is the Source. McLuhan was right. UnAl 20th Century -- Medium was the message. BAMMF June 20, 2014 7 BAMMF June 20, 2014 8 What is an Elephant? BAMMF June 20, 2014 9 Six Blind Men Exploring an Elephant. BAMMF June 20, 2014 10 An Elephant according to Six Limited PerspecAves. The Blind Mens Elephant BAMMF June 20, 2014 11 But, an Elephant is an Elephant. A Real Animal. MulAmedia and Big Data are both the Latest Elephant. BAMMF June 20, 2014 12 Lots of people excited about these but with narrow perspecAves. BAMMF June 20, 2014 13 Two Major Human AcAviAes CommunicaAons ComputaAons BAMMF June 20, 2014 14 Both require MulAmedia AND Big Data. CommunicaAon BAMMF June 20, 2014 15 Nature Gave Us Five Basic Senses BAMMF June 20, 2014 16 to Experience the World We promptly created Silos BAMMF June 20, 2014 17 Storytelling: The Oldest and most powerful Art. A story is a chain of events that begins at one place and ends at another. A story is a selecAve batch of informaAon. It selects details, arranges them, perhaps embellishes them. BAMMF June 20, 2014 18 h6p:// Where do Events happen? In Real World. Images, video, audio, all other sensors are just a means to detect and capture some aspect of the event. BAMMF June 20, 2014 19 Events are Connectors Events create Context Event contains Information and Experiences Spatial Causal Experiential Informational Temporal Structural So What is Digital Storytelling? Prepare a database of all events. Collect all experienAal and informaAonal data about each event. Considering audience and the message, select important events. Render Events For each event decide what informaAon and experienAal data should be used. Render all events and related data in the best format for highest quality of experience. BAMMF June 20, 2014 21 From Events to Stories CollecAng Events SelecAng Events Rendering Events Oral Storytelling BAMMF June 20, 2014 23 Novels BAMMF June 20, 2014 24 Video BAMMF June 20, 2014 25 Do you edit your videos? Why is video ediAng so dicult? Even a_er so many products? How can we make it usable by consumers? Is Video ediAng a real problem? Is it possible to reinvent video ediAng given all the big data? BAMMF June 20, 2014 26 Virage Video Indexing Lyn Russell 00:08:26:12 00:08:34:29 00:08:40:00 00:08:26:12 00:08:34:29 00:08:40:00 Clinton spoke with reporters When She arrived Older citizens who have Clinton running for senate Speaking at rally Improving Medicare Lyn Russell Hillary ClintonFace ID Speaker ID User Annotation Speech to Text Time Code Keyframes Video Time Hillary Clinton Dierent Data Tracks Ac+vity Loca+on Manual Visual Audio OTHER Walk Walk Walk Walk Walk Walk Exercise Drive Home Drive Mee+ng Work Exercise Home Drive Mee+ng Work Home Mee+ng Work Exercise Event Track Personalized Storytelling: Events in a Football Game. BAMMF June 20, 2014 29 All communicaAon is story telling. Even scienAc papers. BAMMF June 20, 2014 30 Fundamental Opportunity in MulAmedia CommunicaAon and CompuAng: UAlize complementary and correlated informaAon from mulAple sources to form holisAc picture of the world. BAMMF June 20, 2014 31 ComputaAon: at least 50,000 years CounAng was primarily used to keep track of social and economic data such as number of group members, prey animals, property, or debts. CompuAng was invented for Resource management. BAMMF June 20, 2014 32 What is Important in Big Data? MulAmedia RealAme Uncertainty BAMMF June 20, 2014 33 Big data is the Rorschach blot of our Ames an incomprehensible shape on to which we project our dreams and nightmares, hopes and fears. BAMMF June 20, 2014 34 Rorschach blot BAMMF June 20, 2014 35 You can only control what you measure. The most Fundamental Problem in Society: Connecting People to Resources Effectively, Efficiently, and Promptly in given Situations. 36 BAMMF June 20, 2014 Current Social Networks Important UnsaAsed Needs 37 Time to Focus BAMMF June 20, 2014 What dierenAates: Advanced SocieAes from Primi6ve SocieAes Advanced countries from a Developing countries 38 BAMMF June 20, 2014 How Peoples needs are connected to Resources. Hunter Gatherer Food delivery where you are. 39 BAMMF June 20, 2014 UnAl 2000, you went to a phone. Now the call comes to you. 40 BAMMF June 20, 2014 UnAl recently, you were a folder. Very Soon You are Your Data. 41 BAMMF June 20, 2014 Needs Need = f (persona, situation) BAMMF June 20, 2014 42 Where do most Data Scientists apply their Magic? We live in a targeted world. AdverAsers need ecient ways to si_ through the volume of data. BAMMF June 20, 2014 43 Using BIG Data to solve Big PROBLEMS Time is right. BAMMF June 20, 2014 44 We Live in Dynamic World. Big Data will keep gegng bigger in Cyber Space. BAMMF June 20, 2014 45 Animals Machines SocieAes Published rst in 1942 Desired state (Goal) System model and Control Signal (AcAons) Current State (using mulAmedia data) EventShop : E. Situation Detection Predic+ve Situa+on Recogni+on Evolving Global Situation Predic+ve Personal Situa+on Recogni+on Personal EventShop Evolving Personal Situation Need- Resource Matcher Recommendation Engine Persona Database Resources Needs Data Inges+on Wearable Sensors Calendar Location. DataSources . Data Inges+on and aggrega+on Database Systems Satellite Environmental Sensor Devices Social Network Int