Multimedia | Association of Women in Sports Media
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Multimedia storytelling Robin J. Phillips | @RobinJP Cronkite School of Journalism, ASU Find these slides: RobinJPhillips.com
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These slides were part of a talk by Robin J. Phillips at the 2013 annual convention of AWSM, American Women in Sports Media.
Transcript of Multimedia | Association of Women in Sports Media
Multimedia storytellingRobin J. Phillips | @RobinJP
Cronkite School of Journalism, ASU
Find these slides: RobinJPhillips.com
Robin J Phillips | About Me• @RobinJP | RobinJPhillips.com | [email protected]
• Digital Director, The Reynolds Center for Business Journalism• Former business editor @ BusinessWeek, Newsday, others • Co-founder, #wjchat, weekly online web journalism
discussion• NLGJA national board member• Co-founder of Perfect Moment Project• Journalism professor, Cronkite School, Arizona State
University
Intro
Learning new tricks ain’t new in journalism.
New media /Multimedia storytelling
Technical
Web journalism /Multimedia storytelling
Individual
High expectations
Second screenMobile drives digital growth as news
source
Join the conversation
Source: Newswhip
Engagement = 100 Facebook interactions
Follow us, puh-lease!
It can sometimes feel a little forced
Let’s call it opportunity
Opportunities to …
• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverse
audience
Jump on board
Opportunities to …
• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverse
audience
• CREATE A PERSONAL BRAND
Jump on board
Find these slides: RobinJPhillips.com
Create my what?!
Create my what?!
• Finding your voice is branding yourself.
Create my what?!
• Finding your voice is branding yourself.
• Branding is about knowing yourself.
Create my what?!
• Finding your voice is branding yourself.
• Branding is about knowing yourself. • Know your talents and skills.
Create my what?!
• Finding your voice is branding yourself.
• Branding is about knowing yourself.
• Know your talents and skills.• Know your goals.
Create my what?!
• Finding your voice is branding yourself.
• Branding is about knowing yourself.
• Know your talents and skills.• Know your goals.• Once you know yourself
Create my what?!
• Finding your voice is branding yourself.
• Branding is about knowing yourself. • Know your talents and skills.• Know your goals.• Once you know yourself,
• you can define your brand. • you can find your voice. • you can share your awesomeness.
Find your voice. Build your brand.
Learn new skills. = Winning!
What’s in your toolbox?
You’ve already got it
Get to know your phone
Smart phone
Get to know your phone
Photo apps
Get to know your phone
Video apps
Get to know your phone
Social apps
Find these slides: RobinJPhillips.com
Get to know your phone
very smart
• Just because it’s a phone, doesn’t mean it’s not a camera.• Do one thing at a time. Multi-media doesn’t mean chaos. • Take some time, not a lot, but some time.• Shoot (a lot) and then edit.
• Make an image. Don’t take a photo.
Shooting with your phone
Photos
Phone camera gear
Photos
Rule of Thirds
• Imagine your image in 9 equal parts.
• Important elements aligned along lines, intersections.
• Creating a sense of balance.
• Off-center subjects can give a sense of direction
Photos
Go Horizontal
• We see images horizontally. • Our eyes are horizontal.• Our screens are horizontal.
• Shoot horizontal.
Photos
Lighting & more
• Avoid direct sunlight• Use natural light
sources• Stabilize your phone• Never zoom in – zoom
with your feet• Use photo apps
Photos
Photo apps and journalism
• Instagram• Camera+• Snapseed• Pocketbooth• Photoshop Touch• Square Camera
• … may be fun, but be careful about altering images.
Photos
Photo sharingDesktops and mobile
Photos
Phone – camera – action!
Video
3 quick video tips
• Make sure you have plenty of light• Mobile lenses are tiny
• Keep the camera steady• Avoid motion sickness• Two hands, lean on a wall, hold your elbows in tight
• Don’t shoot vertical • You can crop a photo but you can’t really turn a video
Video
Simple storyboarding
A video storyboard helps you• define parameters – time,
resources• organize and focus
Tip: Think non-linear• not ‘first’, ‘second’, ‘third’• but ‘that part’, ‘this part’,
‘another part’
A rough storyboard can • be a simple sketch• change once you go into the field• include media choices and where
they work best• help point out holes in your story
Video
Video sharing sites
Video
It’s all social
Sharing
James Janega’s Rule of Thirds
Still not sure what to share?
• One-third your material• One-third other people’s material
(retweets) • One-third personal highlights (showing
your personality, what you’re reading, etc.)
Your voice
Balancing personal and professional
Photos: Humans of New York
Pay attention to the sidelines
Share what you l ike
Geofeedia
Social
Catchings, Fever visit White House
Still seem too time-consuming? (relationships are)
5 rules
• Be diligent• Be consistent• Be relevant (timely)• Be interesting• Be yourself
Be simple
Be unique
Be focused
…. OK, 8 rules
Hat tip to Kristian Anderson + Associates | Brand You
Outro
Vine – Life in 6 seconds
Outro
• Robin J. Phillips
• @RobinJP• /RobinJP
• Robin.Phillips@ asu.edu
• 602-496-9190
Outro
Find these slides: RobinJPhillips.com
