Multifaceted design for persuasion chi sparks

17
Multifaceted Design for Persuasion Towards a more complex take on designing for persuasion. A Mobile Safety Watch app casestudy. Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke Zielhuis Funded by

Transcript of Multifaceted design for persuasion chi sparks

Page 1: Multifaceted design for persuasion chi sparks

Multifaceted Design for Persuasion

Towards a more complex take on designing for persuasion. A Mobile Safety Watch app casestudy.

Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke Zielhuis

Funded by Creative Experience Learning Labs

Page 2: Multifaceted design for persuasion chi sparks

Arjan Haring

n Docent/onderzoeker Hogeschool Utrecht n Kandidaat Promovendus TU Delftn Ondernemer, medeoprichter PersuasionAPI

n Voormalig Bestuurslid Chi Nederlandn Initiator van Design by Firen Initiator van Design for Conversion

Page 3: Multifaceted design for persuasion chi sparks

In the beginning…

n Casestudy Citizen Theft-watch

“We want to explore the use of mobile technologyto peacefully monitor potential crime-patterns to help law-enforcement in locating gangs that commit crimes in public spaces.”

Priya Prakash, NokiaChief Experience Officer

Page 4: Multifaceted design for persuasion chi sparks

Persuasive Technology

BJ Fogg, Director Stanford Persuasive Technology Lab

“Technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion.”

Page 5: Multifaceted design for persuasion chi sparks

6 proven sales strategies

1. Scarcity2. Social Proof3. Authority4. Reciprocity5. Liking6. Commitment

Prof. Robert Cialdini

Page 6: Multifaceted design for persuasion chi sparks

8 step design procesbehavior BJ Fogg

1. Target Behavior

2. Target Audience

3. Obstacles

4. Technology channel

5. Persuasive Technolgy Examples

6. Imitate

7. Test & Iterate

8. Expand on succes

BJ Fogg

Page 7: Multifaceted design for persuasion chi sparks

Case: Reporting minor crime incidents

Page 8: Multifaceted design for persuasion chi sparks

Behavior Models normally have 3 levels of persuasion

Page 9: Multifaceted design for persuasion chi sparks

Micro, Meso, Macro grid

Page 10: Multifaceted design for persuasion chi sparks

3 levels of persuasion

Lacking

Lacking Lacking

Page 11: Multifaceted design for persuasion chi sparks

MSW app builds upon existing behavior

Available

Page 12: Multifaceted design for persuasion chi sparks

Enabling the micro level

Page 13: Multifaceted design for persuasion chi sparks

One click reporting

Enabling the meso level

Simplicity!

Page 14: Multifaceted design for persuasion chi sparks

Engaging (fellow) walkers

Social Proof

Page 15: Multifaceted design for persuasion chi sparks

Enabling the macro level

Page 16: Multifaceted design for persuasion chi sparks

Applying Persuasive Technology to Sustainability

September 1, 2011 opening of Clean Behave Innovation Lab.

[email protected]@arjanharing

Page 17: Multifaceted design for persuasion chi sparks

Applying Persuasive Technology to Sustainability

[email protected]@arjanharing