Multicultural Times Issue No. 18 Ticor · 2018. 6. 11. · Title: Multicultural Times Issue No....
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Editor’s Note Have You Visited Our Multicultural Marketing and Green Resource Centers Located in the Marketing Section, under Business Tools of our Home.FNF Intranet? Employee Spotlight Did You Know? • We have new flyers with Key Real Estate Terms in English, and translated to Chinese, Korean, and Vietnamese (similar to previous English to Spanish flyer). You can download these flyers form the Multicultural Resource Center Share Point. • The new California Buyers and Sellers Guide is also available in Korean, Spanish and Chinese • The national ethnic realestate trade associations have their 2012 national conventions as follows: NAREB-National Association of Real Estate Brokers August 3-9, AREAA-Asian Real Estate Association of America September 23-25 and NAHREP-National Association of Hispanic Real Estate Professionals October 6-9. Former President Bill Clinton will speak at the NAHREP conference. • Below is the last report on the demographic information I have provided in the last three issues. The following population growth information is for key counties in Central California, Florida and Texas. Summer 2012 - Issue No. 18 Multicultural & Sustainability Times The Gayle Brand, President, Chicago Title Houston “Chicago Title Houston has participated in the Green Program for a couple of years and the results have been extremely positive. We have saved thousands of dollars in paper and toner costs and joined FNF Green efforts to reduce our carbon footprint, and we are also enhancing our company image as a responsible corporate citizen. The Multicultural Marketing Program has been a much needed and long awaited market- ing and educational tool for our operation, which resides in one of the most diverse markets in the nation. Our team, as well as our residential and commercial clients, have found the bilingual brochures, websites and other marketing tools to be very important in bringing added value to their relationship.” A USA Today cover story on May 17, 2012 reported that “…more than half of all babies born last year were members of minority groups…Hispanics, blacks, Asians and other minorities accounted for 50.4% of births.” Industry research continues to report that in the next decade six to seven first time homebuyers in the U.S will be Latino, Asian or African American. I will venture to say that in states like California, Florida, New York and Texas, where 33% of the U.S population resides and 40% of title premiums are underwritten, it will be more like that seven to eight first time home buyers will be Latino, Asian or African American. I continue to drive these demographic numbers home because I know some of our colleagues have not included multicultural marketing in their tool box. On a Green note, stay tuned for some exciting FNF Green updates this summer: • Green CAP (Compliance Affirmation Program) will be later introduced this summer. The objective is to ensure accountability and to empower leaders of our certified green branches. • The “Certified Green Plus” designation for branches that are certified green and have incorporated smartView • Expansion of the “certified green” program to our Texas attorneys and Agency operations nationwide. • AND don’t forget about our new eco-friendly marketing website for all your branded promotional/PR resources: www.FNFGreenMerchandise.com Be Green and Think Multicultural. Have a productive and safe summer! Pablo Wong Senior Vice President Market Development County/State Total Pop % Change Whites Hispanics Asians African Americans Kern, CA 839,631 27% -2% 63% 50% 13% Fresno, CA 930,450 16% -4% 33% 35% 6% Stanislaus, CA 514,000 15% -6% 52% 36% 13% San Joaquin, CA 685,000 22% -8% 55% 48% 29% Orange, FL 1.1 Million 28% 2% 83% 83% 3% Hillsborough, FL 1.2 Million 23% 4% 71% 85% 28% Harris, TX 4.1 Million 21% -6% 51% 45% 24% Tarrant, TX 1.8 Million 25% 5% 69% 57% 42% Travis, TX 1 Million 26% 13% 56% 60% 10% U.S. Census 2000-2010 Population % Change Multicultural Marketing Division For more information, please contact Pablo Wong at 415.291.5124 • email: Pablo. W[email protected] R ® TM TM TM TM
Transcript of Multicultural Times Issue No. 18 Ticor · 2018. 6. 11. · Title: Multicultural Times Issue No....
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Editor’s Note
Have You Visited Our Multicultural Marketing and Green Resource CentersLocated in the Marketing Section, under Business Tools of our Home.FNF Intranet?
Employee Spotlight
Did You Know?
• We have new flyers with Key Real Estate Terms in English, and translated to Chinese, Korean, and Vietnamese (similar to previous English to Spanish flyer). You can download these flyers form the Multicultural Resource Center Share Point.
• The new California Buyers and Sellers Guide is also available in Korean, Spanish and Chinese
• The national ethnic realestate trade associations have their 2012 national conventions as follows: NAREB-National Association of Real Estate Brokers August 3-9, AREAA-Asian Real Estate Association of America September 23-25 and NAHREP-National Association of Hispanic Real Estate Professionals October 6-9. Former President Bill Clinton will speak at the NAHREP conference.
• Below is the last report on the demographic information I have provided in the last three issues. The following population growth information is for key counties in Central California, Florida and Texas.
Summer 2012 - Issue No. 18
Multicultural & Sustainability Times The
Gayle Brand, President, Chicago Title Houston
“Chicago Title Houston has participated in the Green Program for a couple of years and the results have been extremely positive. We have saved thousands of dollars in paper and toner costs and joined FNF Green e�orts to reduce our carbon footprint, and we are also enhancing our company image as a responsible corporate citizen. The Multicultural Marketing Program has been a much needed and long awaited market-ing and educational tool for our operation, which resides in one of the most diverse markets in the nation. Our team, as well as our residential and commercial clients, have found the bilingual brochures, websites and other marketing tools to be very important in bringing added value to their relationship.”
A USA Today cover story on May 17, 2012 reported that “…more than half of all babies born last year were members of minority groups…Hispanics, blacks, Asians and other minorities accounted for 50.4% of births.”
Industry research continues to report that in the next decade six to seven first time homebuyers in the U.S will be Latino, Asian or African American. I will venture to say that in states like California, Florida, New York and Texas, where 33% of the U.S population resides and 40% of title premiums are underwritten, it will be more like that seven to eight first time home buyers will be Latino, Asian or African American. I continue to drive these demographic numbers home because I know some of our colleagues have not included multicultural marketing in their tool box.
On a Green note, stay tuned for some exciting FNF Green updates this summer:
• Green CAP (Compliance Affirmation Program) will be later introduced this summer. The objective is to ensure accountability and to empower leaders of our certified green branches.• The “Certified Green Plus” designation for branches that are certified green and have incorporated smartView • Expansion of the “certified green” program to our Texas attorneys and Agency operations nationwide.• AND don’t forget about our new eco-friendly marketing website for all your branded promotional/PR resources: www.FNFGreenMerchandise.com
Be Green and Think Multicultural. Have a productive and safe summer!
Pablo WongSenior Vice PresidentMarket Development
County/State Total Pop % Change Whites Hispanics Asians African Americans
Kern, CA 839,631 27% -2% 63% 50% 13%
Fresno, CA 930,450 16% -4% 33% 35% 6%
Stanislaus, CA 514,000 15% -6% 52% 36% 13%
San Joaquin, CA 685,000 22% -8% 55% 48% 29%
Orange, FL 1.1 Million 28% 2% 83% 83% 3%
Hillsborough, FL 1.2 Million 23% 4% 71% 85% 28%
Harris, TX 4.1 Million 21% -6% 51% 45% 24%
Tarrant, TX 1.8 Million 25% 5% 69% 57% 42%
Travis, TX 1 Million 26% 13% 56% 60% 10%
U.S. Census 2000-2010 Population % Change
Multicultural Marketing Division
For more information, please contactPablo Wong at 415.291.5124 • email: [email protected]
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