Multicultural Business Communication @ Mashable Social Media Day 2014
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Multicultural Business Communication
Roberto MarsicanoPartner Digital Vizir
Mashable Social Media Day#SMDay
@
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Metà delle aziende con più di 10
dipendenti, va male
Perché ha ignorato la globalizzazione
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Fonte: Prima Comunicazione 28/6/2014
fatturato profitti
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Ma non è un solo un problema linguisticoÈ anche un problema culturale
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Come parliamo al mondo?
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Fonte: Geerte Hofstede International Business
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Affidarsi a un professionistamadrelingua
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“Gi utenti visitano un sito web per il contenuto ... tutto il resto è solo
scenografia"
Jakob Nielsen
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IKEA SPAGNA PENINSULARE
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IKEA ARABIA SAUDITA - INGLESE
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IKEA ARABIA SAUDITA - ARABO
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Un corso per comprendere le dinamiche della comunicazione multi-lingua e multi-culturale
Un’analisi dei principi fondamentali per un’efficace comunicazione di business
per mercati e audience stranieri
Multicultural Business Communication
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Silvina Dell’Isola UrdialesSM Manager, Traduttrice, Web Writer, Docente Unige
Roberto MarsicanoMarketing, Communication & PR Manager,
Digital or Nothing