Multi-Platform VOD: Monetization & Consumer Habits 2015

Lisa Heimann VP ABC / ABC Studios Multiplatform Research Disney ABC Television Group

M Follow us @multiplatvod

www.vod -congress-2015.com

• ADVERTISING SALES STRATEGIES: Examining overall advertising sales strategies for maximizing VOD revenue across all platforms, including TV, mobile, tablet and laptop

• DYNAMIC AD INSERTION: Providing brand new case studies on integrating dynamic ad insertion technologies into effective multi-platform VOD monetization strategies

• AD MEASUREMENT: Leveraging new ad measurement techniques and research to enhance VOD ad sales strategies across TV, Digital and Mobile Apps

• CONSUMER HABITS: Analyzing data on multi-platform VOD consumer habits to forge specific monetization strategies for across different:m Demographics m Geographical regions m Devices m Types of content

• SUBSCRIPTION MODELS: Breaking down the latest advances in using SVOD to monetize VOD content and comparing the pros and cons of advertising- and subscription-based models

• VOD SOCIAL MEDIA STRATEGIES & USER INTERFACES: Formulating effective promotional strategies for driving consumers towards vod content an designing user interfaces that maximize ease of use for the customer

• METADATA STRATEGIES: Enhancing VOD metadata to optimize positioning in search results, maximize consumer awareness and increase VOD viewing figures across multiple platforms

• OVERCOMING THE TECHNICAL CHALLENGES OF VOD MONETIZATION: Reducing the time and cost of transcoding, storage and file conversion for VOD files to minimize the costs that are passed on to advertisers and consumers

Analyzing Consumer Habits &Creating Advertising Sales Strategies & Business Models For Effectively Monetizing VOD Across Multiple Platforms WhilstOptimizing User Interfaces, Metadata,File Storage & Transcoding ToMaximize The Value & Minimize The Costs OfMulti-Platform VOD Offerings

Organized By:

JANUARY 28 - 29, 2015Los Angeles | Cal i fo rn ia

The First Congress To Provide Genuine Multi-Platform VOD Monetization Strategies And Comprehensively Analyze Consumer Habits For Different Demographics, Geographical Regions, Platforms And Content Types

Leading Broadcasters And Content Producers Will Provide Solutions On:

*SAVE $400Register by

FridayDecember 5

Featuring 20+ Exclusive Case Studies Across Broadcasters And Content Creators, Including:

Donovan Batiste VP Research & Media Planning Crown Media Family Networks

Susan Hogan VP Digital Research & Measurement Viacom

Chris Hampson Head Of Digital Distribution Pilot Film & Television Productions

Marc DeBevoise EVP & GM Entertainment, News & Sports CBS Corporation

Vipul Patel Chief Architect: Cross-Platform Applications & Ads Time Warner Cable

Rick Rioboli VP Metadata Products & Search Services (CoMPASS) Comcast

www.vod-congress-2015.com (1) 800 721 3915 [email protected]

The Only VOD Congress To Focus On Monetization Strategies & Consumer Habits Across Multiple Platforms

“Brands speaking with real experience”.Director Of Digital, Starcom

“A good combination of industry and academic”.Research Leader, Nokia

“The organizers did a great job of covering a lot of relevant topics across two days”.Technology Manager, General Motors

Venue InformationMulti-Platform VOD: Monetization & Consumer Habits 2015 will be held at :HILTON LOS ANGELES NORTH/GLENDALE & EXECUTIVE MEETING CENTER

100 West Glenoaks Blvd, Glendale, CA 91202, USATel: +1 818 956 5466www.hiltonlosangelesglendale.com

The growth of on-demand services has

had an unprecedented impact on the US

broadcasting industry over the last few years,

with companies scrambling to find the right

business models and technical strategies

for keeping up with changing consumer

viewing habits. Now, with the industry

shifting towards TV everywhere, it is vital

that broadcasters and content-providers

understand how they can integrate their

VOD strategy across both OTT and set-top

box formats into a multi-platform VOD

service that can be effectively monetized.

However, the industry is yet to form a

consensus on the optimal monetization

strategies for VOD. The race is on to

determine how the latest dynamic ad

insertion and addressable advertising

technologies can be optimally applied to

create advertising driven VOD monetization

models. Meanwhile, other operators still

believe that subscription models are the

way forward. Additionally, VOD providers

need to firstly identify consumer behaviors

for different demographics, geographical

regions, devices, platforms, and types of

content and understand how to best measure

and integrate data on their audiences.

Finally, the technical aspects of supplying

VOD services need to keep up with these

monetization strategies – with everything

from file transcoding, storage, metadata and

user interfaces needing to be optimized to

ensure a customer experience that drives

viewers to VOD offerings.

And so, at a

uniquely designed

congress specific to unlocking

the challenges in monetizing VOD

platforms, the Multi-Platform VOD:

Monetization & Consumer Habits 2015

will allow broadcasters, specialist VOD

providers and content owners to compare

methods of creating effective advertising

sales strategies and business models whilst

breaking down VOD consumer habits to

monetize VOD platforms and overcome

the technical challenges in enhancing

user interfaces, metadata, file storage,

and transcoding. The ultimate output of

the congress will be a practical toolkit for

maximizing the value and minimizing the

cost of VOD multiplatform offerings.

DAY 1 will examine the latest advances in integrating dynamic

ad insertion technologies into an effective advertising-driven

VOD monetization strategy, compare the optimal subscription

models for maximizing the profitability of SVOD, explain how

to use C3 and C7 ad measurement technologies to quantify the

value of VOD audiences and analyze the latest data on consumer

VOD viewing habits for different demographics, geographical

regions, devices, platforms, and types of content.

DAY 2 will address how to design effective metadata strategies,

promotional campaigns and how to harness social media platforms

whilst enhancing user interfaces to drive consumers towards VOD

content. Speakers will also assess how to reduce the time and cost of

transcoding, file conversion and storage for VOD files to minimize the

costs that are passed on to the consumer.

Formulating Ad Sales Strategies & Harnessing Data On Consumer Habits To Optimally MonetizeMulti-PlatformVODOfferings

Day 1Wednesday January 28, 2015

8.40 Chair’s Opening Remarks

ADVERTISING SALES STRATEGIESTRANSLATING ADVANCES IN DYNAMIC AD INSERTION,

ADVERTISING MEASUREMENT & ADDRESSABLE ADVERTISING INTO EFFECTIVE MONETIZATION

STRATEGIES FOR MULTI-PLATFORM VOD

KEYNOTE: OVERALL ADVERTISING SALES STRATEGIES

8.50 Evaluating The Latest VOD Advertising Sales Strategies To Determine The Optimal Business Model For Monetizing VOD Across Multiple Platforms

•IdentifyingstrategiesforusingaudiencebasedadsalesasamoreflexiblebusinessmodelforattractingadbuyerstoVOD

•ExaminingthepotentialforincludingVODadvertisingspaceasanadd-oninlinearadvertisingdetailstomaximizerevenuesacrossbothformats

•ExplainingstepsthatcanbetakentoeducatebothyoursalesteamsandyouradvertisingclientsonhowtheycanoptimallytakeadvantageofVODplatforms

•Weighingupprosandconsofadvertisingatthebeginning,endandmidrollofVODprogrammingtodeterminetheoptimalplacementtomaximizerevenues

Marc DeBevoise, EVP & GM Entertainment, News & Sports, CBS Corporation

9.20 Question & Answer Session

DAI CASE STUDY

9.30 Providing A Case Study On Utilizing Dynamic Ad Insertion For VOD To Determine How The Key Technical And Operational Obstacles Were Overcome

•ExplainingthelessonslearntfromearlystepsbeingtakentorolloutdynamicadinsertionforVODandidentifyingstrategiesfortappingitsfullpotential

•Understandinghowdynamicadinsertioncanbeusedtoovercomeadvertisers’concernsoverrevenuelostduetotime-shiftedcontent

•IdentifyingthekeytechnicalandoperationsobstaclesthathavebeenencounteredinusingDAIforVODandwhatstepscanbetakentoovercomethem

•QuantifyingtheextenttowhichdynamicadinsertionimprovestheadsalesopportunityVODofferstodeterminehowmuchitwillimpacttheoverallrevenuestreams

Vipul Patel, Chief Architect: Cross Platform Applications & Ads, Time Warner Cable


10.10 Morning Refreshments In Exhibition Showcase Area

AD MEASUREMENT - DAI & NATIVE ADVERTISING: PART A

10.40 Leveraging New Ad Measurement Techniques And Research To Enhance DAI Across TV, Digital And Mobile Apps

•AnalyzingtheopportunitiesandhurdlesposedbyrecentstridesinmarryingC3measurementacrossplatforms,programs,andads

•Examiningdataanalyticsandqualitativeinsightsto:•oIdentifychallengesinadvertisingsalesstrategiesand

diagnosediscrepancies•Developimprovementsindatacaptureandanalysisprocesses•Designmoresuccessfuladvertisingsalesstrategies

Susan Hogan, VP Digital Research & Measurement, Viacom

AD MEASUREMENT - DAI & NATIVE ADVERTISING: PART B

Analyzing New Data On Native Advertising To Identify Ways To Ensure It Is A Strategic Ad Type:

•ReviewingnormativedataonnativeadvertisingwhichsuggeststhatNativeAdvertisingisineffectiveacrossallKPIs

•Providingfreshinsightsintowhat,whenandwhynativeadscanworkforbrandsandpublishersalike

Susan Hogan, VP Digital Research & Measurement, Viacom


SUBSCRIPTION MODELSBREAKING DOWN THE LATEST ADVANCES IN USING SVOD

TO MONETIZE VOD CONTENT ACROSS MULTIPLE PLATFORMS

SUBSCRIPTION MODELS

11.20 Analyzing The Latest VOD Subscription Business Models And Pricing Strategies To Determine How SVOD Can Be Optimized As Part Of A Multi-Platform VOD Monetization Strategy

•PinpointingtherightpricepointsforSVODtodeterminewhatcustomersarewillingtopayfordifferentpackages

•Evaluatingoptionsformixingfreecontent,subscriptioncontentandalacartecontenttoascertaintheoptimalbusinessmodelformaximizingrevenue

•AnalyzinghowSVODimpactspaid-forlinearTV...isitcannibalisticorcanitbeadditive?

•Mappingoutdifferentmodelsfortheinteractionbetweencontentproviders,SVODoperatorsandlinearbroadcasterstoprovideavisionforwhothemostimportantplayerswillbeinthefuture


12.00 Networking Lunch Break In Exhibition Showcase Area

MULTI-STAKEHOLDER PANEL:

SUBSCRIPTION VS. ADVERTISING DRIVEN VOD

1.00 Evaluating The Pros And Cons Of Subscription And Advertising-Based VOD Monetization Strategies To Determine Which Will Capture The Biggest Market Share

•ProvidingviewsontherelativewillingnessofconsumerstowatchadvertsonVODcomparedwithpayingasubscriptionfee

•Evaluatingthepotentialformixingsubscription-andadvertising-basedVODstrategiestocreatenewbusinessmodelsformonetizingVOD

•ForecastingwhatimpactsTVEverywherewillhaveonadvertisingdrivenandsubscriptiondrivenVODmodels

•ExaminingwhatrollothermodelssuchasESTwillhaveintheemergingdigitaldistributionlandscapeandhowtheywillimpactVODandSVOD


CONSUMER HABITSANALYZING DATA ON VOD CONSUMER HABITS TO FORGE

SPECIFIC MONETIZATION STRATEGIES FOR DIFFERENT DEMOGRAPHICS, GEOGRAPHICAL REGIONS, DEVICES,

PLATFORMS & TYPES OF CONTENT

VOD CONSUMER HABITS BY DEVICE & PLATFORM

1.40 Videobiquity: ABC Research’s Insights Into Today’s Cross Platform VOD Consumer Habits And How Viewers Watch ABC Anytime, Anywhere

•EvaluatinghowviewingdiffersacrossTraditionalTV,settopboxVOD,digitalplatformsandmore,tounderstandingthescopeoftoday’smulti-platformvideoenvironment

•Optimizingmeasurementonallscreenstogainamoredetailedpictureofconsumptionhabits

•Identifyingwhichdevicesandplatformsviewersarefavoringforconsumingondemandcontentandhowtheirbehaviorvariesacrosseachplatformanddevice

•Evaluatinghowresearchonconsumerhabitshasbeenfedintospecificmonetizationstrategiesfordifferentplatformsanddevices

Lisa Heimann, VP Multiplatform Research, Disney ABC Television Group

Brian West, Director Multiplatform Measurement Strategy, Disney ABC Television Group


2.20 Afternoon Refreshments In Exhibition Showcase Area

VOD CONSUMER HABITS BY DEMOGRAPHICS & REGION

2.50 Comparing The Viewing Behaviors Of VOD Consumers In Different Demographics And Geographical Regions To Understand How Multi-Platform VOD Strategies Can Be Tailored To Specific Age Groups And Locations

•ComparingtheVODviewinghabitsofdifferentdemographicstodeterminewhichhabitsrepresentfadsandwhichareheretostay,focusingon:

•GenerationX•Millennials•GenerationZ•Boomers

•UnderstandinghowinformationonVODdemographicscanbeusedtoidentifyappropriateadvertisingclientsandoptimizeyourVODofferingforthem

•ProvidinginsightintohowVODviewinghabitsvarywithindifferentgeographyregions,focusingon:

•TheUS•WesternEurope•LatinAmerica•Asia

•UnderstandinghowtousethisinformationtoformulateaglobalVODstrategy

John Baghdassarian, VP Distribution, Olympusat Media


VOD CONSUMER CONTENT PREFERENCES

3.30 Analyzing Trends In VOD Consumer Preferences For Different Content Types To Determine What Types Of Content Can Optimally Support An Effective Multi-Platform VOD Monetization Strategy

•ExaminingwhatgenresofprogramconsumersarewatchingmostinVODformattodeterminewhattypesofcontentareprovingmostsuccessful,focusingon:

•Dramas•Comedies•Lifestyleprograms•Sports•News•TheatricalReleases

•Quantifyingconsumerpreferencesforshortformvs.longformcontentforVODandwhetheritwillrequireachangetoprogrammingstrategies

•AnalyzingconsumerhabitsforwatchingusergeneratedVODcontentvs.contentprovidedbyprogrammersandwhatstepstheindustrycantaketoadapttothis

•EvaluatingwhatopportunitiesthereareforcreatingnewcontentformatsspecifictoVODthatresponddirectlytoinformationonconsumerviewinghabits

Donovan Batiste, VP Research & Media Planning, Crown Media Family Networks


VOD CUSTOMER EXPECTATIONS

4.10 Understanding The Key Expectations & Demands Of VOD Viewers To Pinpoint Strategies For Ensuring Their Needs Are Met

•ProvidingdatafromthelatestresearchintocustomerexpectationsforVODtodeterminethekeyfeaturestheywantandexpect

•BrainstormingideasonhowtobridgethegapbetweenwhatVODbroadcasterswanttodotomonetizetheirofferingandwhatcustomersexpectfromtheirservice

•EvaluatingcurrentcustomeracceptanceoffastforwarddisablementtodeterminewhetheritneedstobeabandonedforfreeVOD

•PinpointingareaswithinVODwherecustomershaveyettoformafirmconsensusontheirexpectationsandexaminingwhatstepscanbedonetoshapethem

Julya Fridman, VP Business Development & Distribution Analytics, A&E Networks


4.50 Chair’s Closing Remarks

5.00 - 6.00 Networking Drinks Reception In Exhibition Showcase Area


8.40 Chair’s Opening Remarks

METADATA STRATEGIESENHANCING VOD METADATA TO OPTIMIZE POSITIONING

IN SEARCH RESULTS, MAXIMIZE CONSUMER AWARENESS & INCREASE VOD VIEWING FIGURES

METADATA STRATEGIES8.50 Tailoring VOD Metadata To Optimally Target Consumers, Improve Visibility In Searches And Drive The Maximum Number Of Viewers Towards Your Content

•DeterminingwaysinwhichmetadatacanbeusedtogetyourVODcontenttostandoutinsearches

•UnderstandinghowtoanalyzeinformationaboutVODconsumerstobetterfitmetadatatotheirpreferences

•IdentifyingwaysofusingmetadatatooptimizeVODpromotionalcampaignsandmaximizeviewers

•Evaluatingwhatstepscanbecreatedtocreateindustrystandardsfordeliveryofmetadatawithoutputtingrestraintsonhowitisused

Rick Rioboli, VP Metadata Product & Search Services (CoMPASS), ComcastCarol Hagen, Director Social & Digital Media, Trinity Broadcast Network


MOVING FROM METADATA 1.1 To 3.09.30 Navigating The Transition From 1.1. To 3.0 Metadata To Clarify What New Opportunities 3.0 Will Open Up & How Companies Can Adapt Their Strategy To The New Delivery Standard

•Providingaroadmapforthetransitionfrom1.1to3.0metadataasstandardtodeterminewhenitislikelytobeavailable

•Breakingdownwaysinwhich3.0willallowforamuchmoregranularlevelofmetadata

•Quantifyingtheextenttowhichtheextraworkandresourcesrequiredtouse3.0metadatawilldeliveratangiblereturnoninvestment

•Surveyingwaysinwhichprogrammersandcontentproviderswillbeabletouse3.0metadatatocreateabetterconsumerexperience

Vipul Patel, Chief Architect: Cross Platform Applications & Ads, Time Warner Cable

10.00 Question & Answer Session10.10 Morning Refreshments In Exhibition Showcase Area

VOD SOCIAL MEDIA STRATEGIES & USER INTERFACESFORMULATING EFFECTIVE PROMOTIONAL STRATEGIES FOR DRIVING CONSUMERS TOWARDS VOD CONTENT & DESIGNING USER INTERFACES THAT MAXIMIZE EASE OF

USE FOR THE CUSTOMER

HARNESSING SOCIAL MEDIA PLATFORMS10.40 Understanding How To Effectively Harness Social Media Platforms To Promote And Release On Demand Content In Order To Maximize Access To Consumers

•EvaluatingtherisksandreturnsofusingdifferentsocialmediaplatformstopromoteandairVODcontent,including:

•Tumblr:AssessingtheprosandconsofusingTumblrasaplatformforputtingupVODcontentandwhatkindofconsumeritcanprovideaccessto

•Twitter:IdentifyingstrategiesforharnessingTwittertopromoteVODcontent,includingtheoptionofreleasingthescriptforanepisodeoninpriortorelease

•MobileApps:UnderstandinghowappscanbeusedaspartofaninnovativestrategytogetVODcontenttocustomers

Jamie Sawyer, Director Social Media, Raycom Media


USER INTERFACES11.20 Evaluating Strategies For Modernizing VOD User Interfaces To Maximize Ease Of Use For Consumers Across Different Platforms

•DetermininghowtominimizethenumberofclicksittakesforacustomertofindVODcontenttoprovideaseamlessconsumerexperience

•ExaminingwaysofdisplaylargelibrariesofVODcontentinawaythatmakesiteasyforcustomerstofindwhattheywant

•Creatingauserinterfacethatprovidesanoptimizedcustomerexperienceacrossdifferentdevicesincludingmobile,tabletsandset-topboxes

•Understandinghowtocategorizecontentandstructurefolderstostreamlinesearchfunctionalityforusers


12.00 Networking Lunch Break In Exhibition Showcase Area

OVERCOMING THE TECHNICAL CHANNELS OF MULTI-PLATFORM VOD MONETIZATION

REDUCING THE TIME AND COST OF TRANSCODING, STORAGE AND FILE CONVERSION FOR VOD FILES

TO MINIMIZE THE COSTS THAT ARE PASSED ON TO ADVERTISERS AND CONSUMERS

TV EVERYWHERE PLATFORMS & USER INTERFACES1.00 Evaluating Advances In Creating Tailored Platforms & User Interfaces To Aid Broadcasters In Delivering A TV Everywhere Experience That Allows On-Demand Content To Be Accessed Across TV, Laptop, Mobile And Tablet

•BreakingdownthelatesttechnicalsolutionsthatarefacilitatingthetransitiontowardsTVEverywhere

•Explaininghowtheseplatformsanduserinterfacesarehelpingtoprovideaseamlessexperienceacrosseachdevice

•Explainingwhichfeaturesoftheseplatformsanduserinterfacesarespecificallydesignedtohelpwiththemonetizationofthecontent

•ProvidingcasestudiesonpracticalapplicationsofthesetechnologiestothefirstwaveofTVEverywhereofferings


TRANSCODING1.40 Examining Strategies & Technologies For Speeding Up Transcoding For Both Creative And Advertising Content To Minimize The Time To Get VOD Offerings To Market Across Multiple Platforms

•EvaluatingsolutionsforspeedinguptranscodingtimetoensurefasterandmoreefficientVODcontentdelivery

•Weighinguptheprosandconsofdifferenttranscodingtechnologiestodeterminewhichonescanhavethebiggestimpactonspeedinguptheprocess

•Analyzingtheextenttowhichspeedingupthetranscodingprocessforadvertisingcontentcouldhelpimprovetheefficiencyofadvertisingsalescycles

•Identifyingwaysinwhichtechnical,productionandadvertisingsalesteamscancollaboratetoensureadvertisingandcreativecontentisprocessedintheminimumtimepossible

Dorne Adams, Technical Operations Lead, New Frontier Media


FILE STORAGE2.20 Assessing Different Storage Options For VOD Files To Minimize Storage Costs And Improve The Economics Of VOD

•DeterminingtheoptimalamountofstoragespacefordifferenttypesofVODofferingstostriketherightbalancebetweencapacityandcost

•Comparingtheprosandconsofcloudstoragevs.havingyourownstoragefacilityintermsoftransferrates,securityandcost

•Providinginsightintohowtodecidewhentodeletefilesthemfreeupmorestoragespace

•Understandingthekeystepsthatcanbetakentooptimizeexistingstoragespacewithouttheneedtoinvestinadditionalcapacity


STANDARDIZING FILE TYPES3.00 Evaluating The Potential For Creating Standardized File Types For VOD To Minimize Time Spent On Converting Files And Create Greater Cohesion Across The Industry

•AssessingstepsthatcouldbetakentomovetowardsstandardizedfiletypesforVODacrosstheindustry

•Quantifyingthetimeandmoneythatcouldbesavedbycreatingastandardizedfiletypetomakethebusinesscaseforitsimplementation

•EvaluatingwhetherMPG2orMGP4wouldbemostsuitableforanindustrystandardandwhy

•Mappingoutwhatroledifferentstakeholdersincludingcontentprovidersandprogrammersneedtotakeinordertomakestandardizationhappen


3.40 Afternoon Refreshments In Exhibition Showcase Area

SYNERGIZING VOD & LINEAR TV PLATFORMSCREATING AN INTEGRATED STRATEGY FOR MAXIMIZING VIEWERS & REVENUE ACROSS BOTH VOD & LINEAR TV

PLATFORMS

USING VOD TO OPTIMIZE LINEAR PLATFORMS

4.10 Understanding How On Demand Content Can Be Used To Drive Viewers Towards Linear TV And Vice Versa To Maximize Viewers Across Both Platforms

•EvaluatingwaysformakingVODitsownuniquedestinationthatcansimultaneouslybeusedasatoolformakinglinearairingratingsstronger

•DetermininghowtogetconsumerswhodiscovernewprogramsonVODtocontinuewatchingonlinearTVinthefuture

•ExaminingoptionsforusingpromotionaltimeonlinearTVtoVODofferings

•StrikingtherightbalancebetweenmakingconsumersawareofVODcontentwithoutdrivingthemawayfromlinearTV


VOD CONTENT ACQUISITIONMINIMIZING THE COST OF VOD CONTENT ACQUISITION

TO DRIVE INCREASED PROFIT MARGINS

PANEL: CONTENT ACQUISITION

4.50 Understanding How VOD Content Providers And Broadcasters Can Collaborate To Reduce The Costs Of Content Acquisition For VOD To Minimize The Costs That Are Passed On To Advertisers And Consumers

•ExplainingthestepsthatcontentprovidersaretakingtodrivedownthecostofVODcontent

•AssessingstrategiesforreducingtheoperationalcostsofacquiringcontentforVOD

•UnderstandinghowcontentprovidersandbroadcasterscancreateclearerlinesofcommunicationontheirVODstrategiesandhowthiscouldtranslateintocostsavings

•EvaluatingtheimpactthatincreasedcompetitionfrominternationalVODcontent-providerswillhaveontheU.S.VODmarket

Chris Hampson, Head Of Digital Distribution, Pilot Films & TV Production


5.30 Chair’s Closing Remarks

5.40 End Of The Congress

DesigningEffectiveMetadataStrategies,PromotionalCampaigns&UserInterfacesTo Drive Consumers Towards VOD Content & Overcoming The Technical Challenges Of Monetizing Multi-Platform VOD

Day 2Thursday January 29, 2015


Who You Will Meet:SENIOR DECISION MAKERS

ACROSS:

• Broadcasters• OTT Service Providers

• Telecoms Providers• Content Production Companies

• Telecoms Companies• Brands & Advertising Agencies• Media / Publishing Companies

WITH THE FOLLOWING JOB TITLES:

• CEOs• COOs

• VPs• Directors

• Chiefs

SPECIALISTS OF:

• Video On Demand• OTT

• Digital• Multi-Platform• Multi-Channel

• Advertising Sales• Digital Distribution

• Monetization• Consumer Marketing

• Content• Audience Insight• Consumer Insight

Raise Brand Awareness And Increase Your Profile

Any service, product or solution selected by

broadcasters and content creators is subject

to careful comparative cost-benefit analysis. In

a fiercely competitive market, we offer tailored

packages to ensure your organization is at the forefront

when these decisions are being made to create a clear

profile, build credibility and demonstrate market

leadership to ensure that you can capitalize on

industry investment opportunities - we

can even provide high value branding

opportunities before, during and

after the congress.

Meet And Network With Decision Makers

As a dedicated congress for broadcasters and

content creators, this intimate forum allows you to

personally meet specific job titles tasked with developing

capabilities to offer VOD across multiple platforms

and monetize VOD in one place at one time - giving

you the best possible chance of influencing key

decision makers through extensive face-to-

face relationship building.

Demonstrate Thought LeadershipDo your customers know what differentiates you

from your competitors? Demonstrate your market

knowledge and expertise through a unique thought

leadership opportunity to position yourself and

company as a true industry leader or pioneer. If

you are able to provide solutions and technical

insights on topics covered in our agenda

we can even offer you a perfectly-timed

speaking opportunity enabling you to

use targeted, editorially reviewed

keynote presentations to give your

company a competitive edge in the

market.

Sponsorship Opportunities


Digital Video spend in the US is now larger than the rest of the world combined – driven

largely by the growth of VOD, SVOD and EST consumption. Now, huge investments are sweeping

across the industry from broadcasters, OTT providers and Content Creators who are adopting

new technologies to develop capabilities for offering content across multiple platforms and

effectively monetizing VOD.

And so, for the very first time, you will be able to outline your technology advances and unveil your

best solutions for helping to monetize VOD across multiple platforms in the midst of billion dollar

investments sweeping across the industry – exclusively at the Multi-Platform VOD: Monetization

& Consumer Habits Congress 2015.

Achieving Your Business And Marketing Objectives At The Congress:

To secure your booth or discuss tailor-made sponsorship

packages, contact:

JOHN DUGGAN

+ (1) 800 721 3915

[email protected]

Total US Video Entertainment Spend To Reach $123B By 2015.

Digital Video Market Growth (VOD, SVOD And EST):

25%2013

33%2014

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Transcript of Multi-Platform VOD: Monetization & Consumer Habits 2015