Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million
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Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million •A campaign which allowed the people to create their own choice of flavors •Winners get $1 Million and runners up get $50,000 each •Actress Eva Longoria and Chef Michael Symon were panelists Mediums used: Facebook Voting via likes and comments Twitter Hashtags to vote SMS voting Achievements: Facebook changes LIKE button to “I’d eat that” for this campaign More than 3.7Million submissions received Hit in over 14 countries Shortcomings: Tonnes of trolls and memes generated over not-so-palatable flavors Improvements: Testimonial Marketing could have been used Regional sub-events in line with the main event could have
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Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million. A campaign which allowed the people to create their own choice of flavors Winners get $1 Million and runners up get $50,000 each Actress Eva Longoria and Chef Michael Symon were panelists Mediums used: - PowerPoint PPT Presentation
Transcript of Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million
Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million•A campaign which allowed the people to create their own choice of
flavors•Winners get $1 Million and runners up get $50,000 each•Actress Eva Longoria and Chef Michael Symon were panelists
Mediums used:Facebook Voting via likes and commentsTwitter Hashtags to voteSMS voting
Achievements: Facebook changes LIKE button to “I’d eat that” for this campaignMore than 3.7Million submissions receivedHit in over 14 countries
Shortcomings:Tonnes of trolls and memes generated over not-so-palatable flavors
Improvements:Testimonial Marketing could have been usedRegional sub-events in line with the main event could have generated regional publicity also
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