Multi-Lingual Multi-Site SEO Tips

SMX Toronto 2010

INTERACTIVE STRATEGY- 55 AV. MONT-ROYAL W., SUITE 999, MONTREAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM

Multi-Lingual Multi-Site SEO Tips

AGENDA

> 3 Scenarios if you plan to do International SEO> Differences in Google Results for:

- Google.ca English- Google.com International (Canada, UK, etc…)- Google.com US

> Adsense/Revenue Opportunities in French & Spanish

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3 UNIQUE SCENARIOS, FROM BEST TO WORST

> Create separate websites with country specific ccTLDs and country specific content – eg: MyBrand.co.uk

> Create subdomains on your main site to host country/language

specific content – eg: uk.MyBrand.com

> Create subfolders on your main domain to host country/language

specific content – eg: MyBrand.com/uk

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GOOGLE.CA - ENGLISH


GOOGLE.COM – INTERNATIONAL IN CANADA


GOOGLE.COM – INTERNATIONAL IN THE UK


GOOGLE.COM - US


GOOGLE.COM: INTERNATIONAL VS US

> Since early 2008, Google.com international ≠ Google.com US

> Canada, UK, Australia, Denmark, France (name it!) is considered

“international”

> Most important ranking factor: Geolocation of backlink profile

> Other important factors: Hosting location, physical addresses listed on site, text about the country, Google local listing,

TLD, canonical tag, GWT geo

> Use the query &gl=us to see identical Google.com US results outside of the US (besides that new big brick of 10 local

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ADSENSE / REVENUE OPPORTUNITIES

> Quick story about a friend of mine who developed a

trilingual site- Published ~1000 articles on a new French subdomain

- Published ~1000 articles on a new English domain

- Published ~1000 articles on a new Spanish subdomain

> The bottom-line in terms of Adsense revenue is stunning:- French subdomain earns an average of 50$/day

- Spanish subdomain earns an average of 6$/day

- English main domain earns an average of 3$/day

> Conclusion: language & quantity of available content matter

much

more than your SEO skills when you go International. Think

of the US

5-6 years ago, but with today’s algorithms ;)

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THANKS / MERCI !

> EMAIL [email protected]

> NVI SITE NVISOLUTIONS.COM

> NVI BLOG (EN) NVISOLUTIONS.COM/BLOG

> NVI BLOG (FR) GO-REFERENCEMENT.ORG

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Multi-Lingual Multi-Site SEO Tips

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