Multi-District Grant: TelevisionPublic Service Announcement Day Program

Produce minimum of 4 Rotary PSAs400+ spots per month Broadcast throughout NJ coverage areaReach 1 million households, 2.5 million viewers

Christy Berg 03/24/12

Christy Berg 03/24/12

District CampaignIn addition to traditional media Public Relations efforts.

Jointly executed: District and Club PI/PR

27 Clubs - 529,660 unique monthly visitors:61% are between the ages of 25-5537% earn 100K+; 45.2% earn 40-100K12% are local business owners73% are highly interested in patronizing local businesses31% are passionately civically engaged; 52% are semi civically engaged

District Campaign

JuneTrain Club PR Committee Chairs

July - AugustThe Patch Directory. Link to new external site.July - AugustVolunteers Wanted listings.July - August(Optional by club) Establish a Rotary Blog

Sept - MarchAnnouncements - Post a Rotary story every two weeks one district developed, one club developed per month. Sept - MarchClub PR chairs will work with local Patch Editors to have articles and press releases published.

Jan 1 March 8(Pending grant approval) You are the missing piece ads with links to the website will be run on the inside (story) pages of all 21 Patch publications. Estimated 621,632 people will see our ads. March(Optional by club) membership mixer or other social event

Social Media happened

Your target audience uses Social MediaIf Facebook were a country, it would be the third largest in population. China, India, Facebook, United States. - The Economist

Gen Y is beginning to outnumber Baby Boomers. 96% of Gen Yers have joined a social network. - Grunwald Associates

Social Media is all about Fellowship Expand your Rotary circle Throughout District 7470 and Internationally Collaborate: Exchange ideas and successes Promote Rotary with friends, family, and your community Build support for initiatives Invite people to events or to donate to a causeSocial media enables every Rotarian to build Rotarys Public Image!

New! District Facebook PageInvite everyone!

New! District Facebook PageWhy?

To promote Rotary, improving our public image and understanding by sharing Rotary stories, images, and videos. To inspire membership by helping others identify with Rotary and envision themselves as Rotarians. To create an open forum where Rotarians can share RI, District and Club events and accomplishments with one another, Friends of Rotary, and the interested public. To facilitate inter-club communication and fellowship. To provide an opportunity for fellowship with Rotaract & Interact.

What?

Well post RI, District and Club news, events, photos, videos You post your clubs news, comments, photos, videos, Event pages, Cause pages

Promote Rotary Exponentially! Make it personal!

Share District posts onyour personal page

LinkedIn Your Collaboration SpaceRotary District 7470 Group

Encourage all Rotarians to join Dont just join engage Initiate and participate in discussions Network - Get to know Rotarians across the district

LinkedIn Your Collaboration SpaceDistrict 7470 DG & Presidents Group (Invitation only)

Closed Group EXCLUSIVELY for 2012-13 DG & Presidents Initiate and participate in dialogue with your peers. Share ideas, collectively tackle problems, ask questions

Keys to Success PARTNERS in building Rotary Public Image and achieving our district goals.Leadership role models every Rotarian is part of our Public Image campaign. Collaboration - active initiation of and participation in LinkedIn discussions.Open dialogue - What do you need? What can we learn from your club? What challenges are you facing?Content Share stories, member profiles, events, projects, fundraisers, photos, & videos from your club. Identification of talent across the district willing to join District PI/PR committee.Identification of a Club PI/PR Chair and Social Media leader.

Thanks for helping to spread the word!ChristyLBerg@gmail.com District7470PR@gmail.com