“Multi-Cultural CollaborationAnd Virtual ProductDevelopment Teams”

“Multi-Cultural CollaborationAnd Virtual ProductDevelopment Teams”

Brian Donnellan, Perry Lowe, Murray Scott, Gino SorcinelliConsortium for the Study of VirtualGlobal Collaboration (CSVGC)©

Brian Donnellan, Perry Lowe, Murray Scott, Gino SorcinelliConsortium for the Study of VirtualGlobal Collaboration (CSVGC)©

SOM 210Student learning outcomesSOM 210Student learning outcomes

Demonstrate skills in search and retrieval of business-related information

Apply research skills (e.g., identify, organize, analyze, manage information)

Solve problems incollaborative/team environment

Develop writing, presentation,and Web publishing skills

Demonstrate skills in search and retrieval of business-related information

Apply research skills (e.g., identify, organize, analyze, manage information)

Solve problems incollaborative/team environment

Develop writing, presentation,and Web publishing skills

The Effects Of GlobalizationOn Product Development The Effects Of GlobalizationOn Product Development

Globally distributed productdevelopment teams

Transient teams with high turnover

Cross-functional collaboration

Cross-institutional collaboration

Globally distributed productdevelopment teams

Transient teams with high turnover

Cross-functional collaboration

Cross-institutional collaboration

The Effects OfGlobalization On Corporate IT The Effects OfGlobalization On Corporate IT

Global provider of IT services

Building awareness and trustacross globally distributed teams

Creating global competence centres

Cooperating in global project deliveries

Global provider of IT services

Building awareness and trustacross globally distributed teams

Creating global competence centres

Cooperating in global project deliveries

The ChallengeOf Working In Virtual Teams The ChallengeOf Working In Virtual Teams

“Usual” Challenges presented by teamworkGaining agreement on common goals

Developing and maintaining trusting relationships

Following through on commitments

Conflict resolution

Challenges unique to virtual teamsCultural differences

Communication lags – Time zone

Sterile communication – No body language

Lack of informal communication – No water cooler

“Management by walking around” does not work

“Usual” Challenges presented by teamworkGaining agreement on common goals

Developing and maintaining trusting relationships

Following through on commitments

Conflict resolution

Challenges unique to virtual teamsCultural differences

Communication lags – Time zone

Sterile communication – No body language

Lack of informal communication – No water cooler

“Management by walking around” does not work

Student Applied Market ResearchStudent Applied Market Research

Qualitative

Quantitative

Center forMarketing Technology

LibraryElectronicDatabases

Primary Secondary

Student AppliedMarket ResearchStudent AppliedMarket Research

Focus Group Suitesto Create

Ethnographies

GartnerForresterMcKinsey

EuromonitorFirst Call

Web-based Perseus Surveys with SPSS

Analysis

Qualitap

Apollo 8.0MapPoint

© 2006 Microsoft Corporation. All rights reserved.Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft,and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.