Multi-channel vs. Omni-channel Marketing Part 3 of 6
12
Multi - channel vs. Omni - channel Marketing: An overview of Multi-channel and Omni-channel marketing. As well as information about how the differ.
-
Upload
jennifer-guevara -
Category
Marketing
-
view
36 -
download
1
Transcript of Multi-channel vs. Omni-channel Marketing Part 3 of 6
Multi-channel vs. Omni-channel
Marketing:An overview of Multi-channel and
Omni-channel marketing. As well as
information about how the differ.
Table of
Contents:
Page Title: Page Number:
Multi-channel Marketing 4
Facts 5
Statistics 17
Marketing Strategy 22
Campaign Development 23
Steps to Success 32
Tips 39
Examples 47
Benefits 55
Challenges 63
Trends 68
2
Table of
Contents:
3
Page Title: Page Number:
Omni-channel Marketing 74
Facts 75
Statistics 86
Drivers of Adoption 92
How it Provides Value 104
Marketing Strategy 112
Starting Point 113
Plan 125
Tips 135
Examples 144
Advantages 151
Challenges 158
Trends 187
Multi-channel vs. Omni-channel Marketing 201
Differences 202
Work Cited 207
Omni-channel:
Omni-channel
Marketing:
4
Compiled by Author from: v12data.com
An integrated and seamless experience
Works across multiple devices and touchpoints
Definition:
Omni-channel is looking at the marketing experience
through the eyes of the customer
It involves coordinating the customer experience across
all channels so that it is seamless, integrated, and
consistent
Omni-channel anticipates that the customer may start
in one channel and move to another as they progress
move to buy something
Omni-channel
Marketing:
5
Compiled by Author from: blog.marketo.com
Top Capabilitie
s:
Top
om
ni-
cha
nn
el
reta
il
cap
abil
itie
s:
Offers the customers the ability to check availability of products
prior to visiting a store
Allows for the consumer to reserve an item online and then
pick it up at the store
Enables companies to store customer information across
various channels
Lets companies provide a consistent and personalized
customer service experience on multiple channels
Makes it possible for companies to use social media to serve
customers
Omni-channel
Marketing:
6
Compiled by Author from: business2community.com
Channels for
Success
Omni-channel
Marketing:
7
Compiled by Author from: instapage.com
Corporate Website
CouponsDigital
Advertising
Direct Mail or Printed Insert
Email Live Events
Local In-store Engagement/ Promotions
Local Retail Partners/ Resellers
Mobile
Outdoor Advertising
Partner Website/ Social
Channels
Radio Advertising
Social Media SponsorshipsTelevision
Advertising
Best Practices
:
Omni-channel
Marketing:
8
Compiled by Author from: ngdata.com
Account for each platform and device customers use to interact with the company
Adopt new technologies: make sure your site is optimized for mobile and enable customers
to shop directly from social media sites
Consider virtual reality experiences
for customers
Deliver an integrated experience to align messaging, goals, objectives, and design across each channel and device
Reasons Companies Don’t have a
Strategy:
Omni-channel
Marketing:
9
Compiled by Author from: instapage.com
Lack of C-suite buy-in to the value of omni-channel
Lack of analytical and technical resources to make sense of data
Difficulty integrating data
Statistics:
Omni-channel shoppers have a 30% higher lifetime value than those who shop using only one channel
87% of customers think brands need to put more effort into providing seamless shopping experiences
Businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates
98% of Americans switch between devices
in the same day
By 2020, the demand for an omni-channel customer experience will be amplified by the
need for nearly perfect implementation
Omni-channel
Marketing:
10
Compiled by Author from: v12data.com
Work Cited:
“10 Notable Omnichannel Trends and Statistics [Infographic].” Business 2 Community, www.business2community.com/infographics/10-notable-
omnichannel-trends-statistics-infographic-
01520137#CCPBRMVKUYggUHSr.97. Accessed 16 Aug. 2017.
“25 Amazing Omnichannel Statistics every Marketer Should
Know.” V12Data, www.v12data.com/blog/25-amazing-omnichannel-
statistics-every-marketer-should-know/. Accessed 16 Aug. 2017.
“Path to Omni-Channel Marketing.” RedPoint, RedPoint Global Inc., Mar.
2017, www.redpoint.net/wp-content/uploads/2017/03/RedPoint-The-Path-to-
Omnichannel-Marketing-eBook-EB-OCMUS0217-03.pdf. Accessed 16 Aug.
2017. PDF eBook
Stocker, Mike. “The Definition of Omni-Channel Marketing – Plus 7
Tips.” Marketo, Apr. 2014, blog.marketo.com/2014/04/the-definition-of-omni-
channel-marketing-plus-7-tips.html. Accessed 16 Aug. 2017.
Vrountas, Ted. “How to Plan and Create the Perfect Omni-Channel
Marketing Strategy.” Instapage - The Most Powerful Landing Page Platform for Teams, 18 July 2017, instapage.com/blog/what-is-omni-channel-
marketing. Accessed 16 Aug. 2017.
“What is Omni Channel Marketing?” NGDATA, 9 June 2017,
www.ngdata.com/what-is-omni-channel-marketing/. Accessed 16 Aug. 2017.
11
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
www.mediacontactusa.com
