Müller Milch in Russia

19

description

Marketing research of the Russian dairy products market and analysis of Müller brand.

Transcript of Müller Milch in Russia

Page 1: Müller Milch in Russia
Page 2: Müller Milch in Russia
Page 3: Müller Milch in Russia
Page 4: Müller Milch in Russia
Page 5: Müller Milch in Russia
Page 6: Müller Milch in Russia
Page 7: Müller Milch in Russia
Page 8: Müller Milch in Russia
Page 9: Müller Milch in Russia
Page 10: Müller Milch in Russia
Page 11: Müller Milch in Russia

Geographic

Russia

CapitalСities with

over 1 million people

Page 12: Müller Milch in Russia

Demographic

10-40 years old

Income => 20000 rubles Young families

2 and more family

members

Page 13: Müller Milch in Russia

Psychographic

Healthy

Activepeople

Open-minded people

Behavioral

Every-day purchase

Health due to naturalness

Strong loyalty

Page 14: Müller Milch in Russia
Page 15: Müller Milch in Russia
Page 16: Müller Milch in Russia
Page 17: Müller Milch in Russia
Page 18: Müller Milch in Russia
Page 19: Müller Milch in Russia