Why Choose Mudlick Mail?

Why Direct Mail?

65%of people who receive direct mail make a purchase or engage

30X direct mail is 30x more likely to receive a customer response compared to email

Email ($55.24)

DIRECT MAIL ($51.40)

Print Ads ($60.50)

Telemarketing ($190.49)

Pay Per Click ($52.58)

Lowest Cost Per

Lead

“Direct Mail outperforms all other

channels in terms of conversion rates,

both for lead gen freeoffers & 1 step buy now

offers” – Print on Demand

Institute (PODI) (Source)

– Direct Marketing Association

– Direct Mail Association Factbook for 2013

– Direct Marketing Association

Pet Industry Trends

62%of US households

own a pet

Pet retail industry is expecting to

maintain strong growth at an

annual rate of 4%

– IBISWorld Industry Report 2013

4%

Pet products and services profit

margins are projected to

increase by 3.5%

3.5%

– IBISWorld Industry Report 2013

– IBISWorld Industry Report 2013

The MudlickProcess

Benefits we offer you

Market Analysis

Creative Services

No Long-Term Contracts

Personalized

Call Tracking

Database Matching

Penetration Reports

Local Post Office Delivery

Dedicated Account Rep

Value Added Business Tools & Resources

Call TrackingDetailed Call Report

Day/Week/Month Trend Graph & Summary

• Tracking phone calls increases your ROI by 30-50% – Search Engine Journal & Search Engine Watch

• Know what keywords, campaigns, and ads are producing

Penetration ReportMudlick Mail utilizes proprietary systems to help you maximize your marketing spend and produce the greatest ROI

Penetration Reports Help You:

• Target Your Best Prospects Based on Real Customer Data

• Maximize Your Market Potential

• Achieve Maximum ROI

Customized Penetration Report

Database Matching• Compares the customers in your shop

database to the addresses we mailed

• Shows you how many customers came into your shop who also received a postcard

• This is very helpful data to have when judging results of your direct mail campaign

SUCCESS STORYPetland retail store in Kennesaw, GA wanted to leverage a manufacturer’s free product giveaway to launch a new dog health product line (health Extensions).

“Direct mail is a key to our success. We’ve increased our customer count faster than ever before. 10 new customers and $23,300 after our first mailing; don’t waste time...use Mudlick Mail!”

– Brad Parker, Petland

RESULTS & OUTCOMES

• 45,456 postcards distributed over 3 different campaigns

• 702% ROI

• $114,750 in additional sales revenue from new customers

• 250 bags of Health Extensions dog food sold

Creative Services• In-House Creative Team

• Latest Technology & Software Used

• Fast Turnaround

• Thousands of Templates

• FREE Samples

Creative Services• In-House Creative Team

• Latest Technology & Software Used

• Fast Turnaround

• Thousands of Templates

• FREE Samples