Mubarak Ho...Beti Hui Hai
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Transcript of Mubarak Ho...Beti Hui Hai
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Consumer BehaviorPresentation - 1
BBA - Marketing “A”2012-13
Submitted To: Submitted By:Prof. Manish Joshi Kshitiz Jain
Sachin Motlani
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“What we buy, how we buy, where and why we buy, in how much quantity we buy depends on perception, self
concept, social and cultural background and our age and family cycle, our attitudes, beliefs, values, motivation,
personality, social class and many other factors that are both internal and external to us.”
Discuss your answer with an example of advertisement (AV).
The Question
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Introduction
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Introduction
Consumer Behavior+ =Consumer Behavior
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Consumer Decision Making Process
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Consumer Decision Making Process
Problem Recognition
Information Search
Evaluation And Selection Of Alternatives
Decision Implementation
Post Purchase Evaluation
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The Indian Scenario
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The Indian Scenario
Burden
Curse
Status
Expenses
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Glimpses From The Indian Scenario
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QuickTime™ and a decompressor
are needed to see this picture.
Advertisement
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Factors Affecting Consumer Behavior
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Internal Factors Affecting Consumer Behavior
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Perception
Internal Factors Affecting Consumer Behavior
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Perception
Internal Factors Affecting Consumer Behavior
Self Concept
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Perception
Internal Factors Affecting Consumer Behavior
Self Concept
Attitude
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Perception
Internal Factors Affecting Consumer Behavior
Self Concept
Attitude
Motivation
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External Factors Affecting Consumer Behavior
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Family Social Class
Culture
Reference Groups
Status Symbol
External Factors
That Affect Consumer Behavior
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Thank You