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Murahituim3.com

Buzz-ing“MU24H itu IM3”on Social Media

Social MediaSocial Media

FacebookFB Indosat currently

have about 170.000 fans

Twitter@indosatmania currently

have about 20.000 followers

YouTubeUploading TVC IM3

KasKus(The biggest online Forum) Others

(Blog, mailinglist, forum, etc)VirtualAgents

Examples

Twitter @indosatmania

SocMed: Screen Shots

e-Bannere-Banner

• KasKus.us• detik.com• Hai-Online.com• JobsDb.com• SuaraMerdeka.com• Kapanlagi.com• Liputan6.com• Kompas.com• Vivanews.com• Facebook Ads

exam

ples

Broadcasted to more than 30.000 email addresses

Viral e-MailViral e-Mail

timeLINE

the Digital Competitionthe Digital Competition

No Digital Competition October 2010 November 2010 December 2010

1 JAGO KATA

2 ON AIR Quiz – Radio Play

3 koM3n SERU

13 11

21 5

15 14

1. JAGO KATA Competition

A facebook competition makes the most creative acronym based on theme accompaniedby hashtag http://www.indosat.com/MU24HituIM3

e.g:Theme: ARTISTiti DJ = Hati Hati Di Jalan #http://www.indosat.com/MU24HituIM3

Period:13 October – 11 November 2010

Prize:3 vouchers/day for 3 winners

@ Rp 50KParticipants:

8.679 usersAverage: 289 users/day

Digital Competition

Digital Competition

2. ON Air Quiz – Radio PlayA radio quiz (12 episodes) that played on 9 radio stations. Participants have to answerthe questions at http://www.murahituIM3.com

Period:21 October – 5 November

Prizes:• Holiday in Bali for 7 winners• 2 units BlackBerry

Radio Partners:• Prambors FM Jakarta• Ninetyneners FM Bandung• Trax FM Semarang• Gen FM Surabaya• Momea FM Palembang• CDBS FM Bali• SBI FM Balikpapan• Prambors FM Makassar• Kiss FM Medan

Participants:

143 users

Digital Competition

3. KoM3n SERU• Participants must provide comments on the illustrations provided• Status facebook/twitter participants will automatically be updated with their comments (to make a viral)

Period:15 November – 14 December 2010

Prize:1 vouchers/day

@ Rp 100K

Participants:231 users

status per 16 November 2010(2 days running)

www.murahituim3.com

www.murahituim3.comwww.murahituim3.com

Microsite Statistic

Month Unique Visitors Visits Page per View Hits

October 2010 1.289 1.675 7.777 47.495

November 2010 30.928 14.001 131.584 1.105.114

1289 309281675 440017777131584

47495

1105114

2.71 53.58

Oct 2010 Nov 2010

Pengunjung Unik Jumlah Kunjungan Halaman Hit Bandwidth (GB)

Thank You Danke

trIM3 kasih

Thank You Danke

trIM3 kasih

follow @indosatmania