MTPX Managed Content
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Transcript of MTPX Managed Content
Ad Sales Manager: [email protected] 855 North Douglas Street, El Segundo, CA 90245
Extend your reach even further... via categorically & contextually relevant advertisementsConnect with quality consumers... at cost e�cient pricesLeave the heavy lifting to us... we manage your campaigns to your eCPA goals
Advertisers
MediaTrust’s PerformanceExchange: Managed Content Channel
Extra Reach, Without the Extra E�ort
PerformanceExchange
OverviewMediaTrust’s PerformanceExchange is a real-time CPC bid exchange that connects advertisers to quality consumers. Advertisers bid upon category speci�c tra�c while MediaTrust’s proprietary algorithm optimizes based on performance by serving ads with the highest probability to convert. This innovative targeting technology enables us to provide the highest ROI for our advertisers.
Alongside our easy-to-use platform, our proactive Partner Management Team is committed to helping our partners succeed. We make it easy for advertisers to run their campaigns the way they want to, while giving them the support and tools to help them maximize their ROI.
How it worksMTPX Managed Content Channel provides an easy way for advertisers to successfully extend their reach to a broader audience, without the extra work.
Our hands-on Partner Management Team collaborates with our advertisers to ensure their campaigns are generating the results they want, at the price they want. We manage to our advertisers’ eCPA goals, delivering quality leads at the most cost e�cient price. Categorically and contextually relevant advertisements are strategically placed to generate quality leads. Examples of our tra�c sources include: web, social media, question paths, and search.
Web
Category specific display ads (Standard IAB units) are displayed on relevant websites.
Question Path
Category specific question path leading to an advertiser’s landing page.
Search
Contextually relevant advertisements are served via standard text ads.
Social Media
Category specific advertisements are displayed on social networking sites.
Yes No
Are you looking for safe assisted living options for your loved one?
Question #1