2011 Sponsorship Information- May 27-29, 2011

The Mountain Sports Festival is a weekend event that celebrates community, athletics and local business, while showcasing the terrain, environment and unique culture of Asheville and the surrounding mountains.

The Mountain Sports Festival is organized by a group of community oriented volunteers dedicated to presenting a well balanced series of events that encourages participation on all levels.

Three Days of Mountain Sports Fun for the Entire Family!

The Mountain Sports Festival in Asheville, NC features professional and amateur level competitions in paddling, adventure racing, running, cycling, climbing, skateboarding and many other activities. The Festival Village at Carrier Park, features music, food, demonstrations, kids events and competitions, vendors and much more.

Some of our Events…•Cycling – Mountain Biking, Cyclocross Race, Track Cycling Race, Century Ride for Meals on Wheels

•Cl imbing - Open Division Climbing Competition, Kids Climbing Comp

•Disk Golf - Ultimate Skins, Mountain Disc Experience

•Paddling - French Broad River Race, Against the Flow Kayaking Challenge, Family Fun Kayak Race

•Running - Sunset Stampede 10 mile and 5K, Rock to Rock Trail Race

•Triathlon – French Broad River Challenge Triathlon (paddle, bike, run)•Ultimate Frisbee

•Dodge Ball

Why Sponsor the MSF? Sponsorship offers you the greatest value for your marketing budget. Enjoy numerous tangible and intangible benefits that only sponsorship offers:

Drive Sales - MSF is the largest Outdoor Sports Festival on the East Coast.

Stand Out From Your Competit ion - Seize the opportunity to take the lead from your competitors. Your customers will appreciate your support of their sport.

Create More Visibil i ty - Through the extensive media expo-sure and positive publicity we offer, you’ll create a heightened awareness of your product and service.

Shape Your Customers’ Att itudes - Sponsoring an

event that appeals to your market will shape your

customers’ buying attitudes and generate a positive

reaction for your product or service.

Enhance Your Business Reputation –

MSF sponsorship offers many opportunities to

entertain your customers and solidify business

relationships. It is also a chance to reward your key

employees for their support and hard work.

Media Coverage Participant Demographics

Newspaper Advert ising (Mountain Xpress, Asheville Citizen

Times, Take 5)

Magazine Advertising (WNC Magazine, Blue Ridge Outdoors, Charleston Magazine, Smokey Mountain Living, Asheville On-Tap, The Laurel of Asheville, Endurance Magazine, Outside Magazine, Asheville Kids Directory)

Television - Sinclair Broadcasting/WLOS (Western North Carolina and Upstate South Carolina.

Radio Stations (Clear Channel Radio - 99.9 Kiss Country, Rock 104.9, 570 WWNC, 880 the Revolution and 1410 The Peak) plus outer market advertising in Charlotte, Greensboro, and Greenville/Spartanburg.

Online (Asheville.com, ExploreAsheville.com, GoAsheville.com, Outside Magazine Online)

Media Exposure Estimated Value - $500K, Advertising Exposure Estimate - 125k

Participants: 12,000 (participants and spectators)

Age Range: Infant to 60 years old

Gender: 58% male, 42% female

Markets: (Primary) North Carolina, Northern South

Carolina, Southern Virginia, Eastern Tennessee, North

Georgia (Secondary) Southern and Eastern Kentucky,

Washington, D.C.

Income Level:

3% - $20,000

27% - $20,000 - $40,000

26% - $40,000 - $60,000

19% - $60,000 - $80,000

13% - $80,000 - $150,000

12% - $150,000+

Title Sponsor Package $ 10,000 - Cash Sponsorship•Exclusive Rights to Naming •Banner on Main Entrance to Festival Village, and in locations in festival village •Logo on Festival T-shirt and other festival merchandise.

•Recognition in Marketing Materials (Print, Radio, and Television - as secured) •Name/Logo/Link from Mountain Sports Festival Website •Name or Logo recognition on Festival alcohol sales wristbands

•Display area in prominent area of festival village •Recognition thru Stage Announcements •Opportunity for approved cross promotion

•Opportunity for providing materials for participants bags •Opportunity to provide approved workshops, clinics or educational sessions/workshops •10 VIP Passes

•10 Festival T-shirts •Waived Entry Fees for 2 teams or 8 individuals •Up to 3 year agreement and Right of First Refusal there after

Main Stage Sponsorship $5000 Cash Sponsorship

•Exclusive Rights to Main Stage Naming •Banner on Main Stage, and in other locations in festival village •Logo on Festival T-shirt and other festival merchandise.

•Recognition in Marketing Materials (Print, Radio, and Television)

•Name/Logo/Link from Mountain Sports Festival Website

•Recognition thru Stage Announcements

•Display area in prominent area of festival village

•Opportunity for approved cross promotion

•Opportunity for providing materials for participants bags

•8 VIP Passes

•8 Festival T-shirts

•Waived entry fees for 2 teams or 8 individuals

•Up to 3 Year Agreement and Right of First Refusal there after.

•Waived entry fees for 2 teams or 8 individuals • Up to 3 Year Agreement and Right of First Refusal there after

Kid’s Area Sponsorship •$2,000 - Cash Sponsorship •Exclusive Rights to Kid’s Area Naming •Banner in Kid’s Area, and in other locations in festival village •Recognition in Marketing Materials (Print, Radio, and Television - as secured)

•Name/Logo/Link from Mountain Sports Festival Website •Recognition thru Stage Announcements •Display area in prominent area of festival village •Opportunity for providing materials for participants bags •4 VIP Passes •4 Festival T-shirts

•Waived entry fees for 2 teams or 8 individuals

•Up to 3 Year Agreement and Right of First Refusal there after

Demo Schedule Sponsorship $2,000 - Cash Sponsorship

Exclusive Rights for Demo Area naming.

Banners displayed prominently throughout Demo area

•Name/Logo/Link from Mountain Sports Festival Website •Recognition thru Stage Announcements •Display area in prominent area of festival village •Opportunity to providing materials for participants bags •4 VIP Passes •4 Festival T-shirts •Waived entry fees for 2 teams or 8 individuals •Up to 3 Year Agreement and Right of First Refusal there

after

Event Sponsorship Eco-Village Sponsorship $2000 - Cash Sponsorship (Varies by size of event) $2000 - Cash Sponsorship

•Exclusive Rights to Event Naming •Banner in approved locations in festival village and at event site•Recognition in Marketing Materials (Print, Radio, and Television - as se-cured)

•Exclusive Rights to Green Area of Festival Village Naming •Banner in approved locations in festival village •Recognition in Marketing Materials

(Print, Radio, and Television - as secured) •Name/Logo/Link from Mountain Sports Festival Website •Recognition thru Stage Announcements •Opportunity to present event award winners on Main stage in festival village. •Display area in prominent area of festival village •Opportunity for providing materials for participants bags •2 VIP Passes •2 Festival T-shirts

•Name/Logo/Link from Mountain Sports Festival Website •Recognition thru Stage Announcements •Display area in green area of festival village •Opportunity for providing materials for participants bags •4 VIP Passes •4 Festival T-shirts •Waived entry fees for 2 teams or 8 individuals •Up to 3 Year Agreement and Right of First Refusal there

after

Sponsor Levels

Custom Sponsorship Packages The Mountain Sports Festival will gladly work with you and your organization to create a custom-ized sponsorship package that will fit your current marketing goals and objectives. Sponsorships can be created included the following sponsorship benefits.

Sponsorship Opportunities

On-Site Opportunit ies Other Media Exposure

•Signage in Festival Village •Entry for teams or •Logo on Event T-shirt

•Display or demonstration

•Logo Displayed in Print Mar-

•Logo on Event Merchandise individuals competitors

•VIP Passes keting Materials

Mountain Sports Festival Opportunity for Cross

area at Festival Village

• Booth/Exhibitor Space

• •

Promotions •Festival T-Shirts

•Signage in Festival Village

and Partner Web-Page

•Ads in Festival Guide •Logo on Event Promotion

•Naming rights for events, Materials (Cups, Cozies, etc.) •Article Write up in Festival

festival areas, or other. •Items for Participant Bags Guide

•Radio Advertising

•Television Advertising

$1750•On Site Signage - Festival Village or Events •Name/Logo Recognition in Festival Guide •Name/Logo/Link on Festival Website •Opportunity for Approved Cross Promotion •Opportunity to provided approved materials in Competitor Bags•2 VIP Passes •2 Festival T-shirts

$1250•Name Recognition in Festival Guide •Name/Logo on Festival Website •On-site Signage at Festival Village•Opportunity to provide approved materials in

Competitor Bags•Two VIP Hospitality Passes•Two Festival T-shirts

$1000

•Name Recognition in Festival Guide •Name/Logo on Festival Website •On-site Signage at Festival Village •Two VIP Hospitality passes

$500•Name/Recognition Festival Website •Name/Recognition in Festival Guide •Limited area signage•2 Festival Shirts

Custom SponsorshipsWe also have tiered custom sponsorship

opportunities. Choose the level of investment and exposure opportunities that are right

for your organization