MTN Radio

Awards

A saidWot Case

Study

January - April 2012

Compiled by @etta_howell

The Formalities

This Case Study is based on 50% of comments received between the 1st of

January 2012 and 15 April 2012.

It is based on comments from around the world.

This case study was not compiled for the Future Group and MTN Radio Awards and shared with their permission.

saidWot is the official social media partner and category sponsor for the

MTN Radio Awards.

If you would like more information about saidWot, please contact us: www.saidwot.com/contact-us

For more information on the MTN Radio Awards, please visit their

website: http://www.mtnradioawards.com

Said What?

The aim of the MTN Radio Awards is to celebrate great South African radio

by acknowledging those who contribute to making this such a wonderful

industry.

The awards are based on creativity, presentation, value and production

and judged by a panel of 22 judges, who are all industry experts.

All stations are welcome to enter the awards.

The 3rd annual MTN Radio Awards Gala Dinner was hosted on the 14th of April

2012.

MTN Radio Awards @MTNRadioAwards

Said What?

1 059 articles on Websites

Where did the conversation take place?

2 995 comments posted on Social Media

Platforms

300 Blog posts

51 articles posted on News sites

Comments and articles were also posted on Wikipedia and mobi sites.

Where on earth are they?

The awards were discussed worldwide, with majority of the comments and

shares originating from South Africa and the USA.

Where on earth are they?

Johannesburg: 22%

Pretoria: 11%

Pot Elizabeth: 15%

Potchefstroom: 1%

Where did they leave a mark?

2 662 Tweets

333 Status updates (excluding wall posts

to MTN Radio Awards)

54 videos on YouTube

16 Articles on themarketingsite.com

47 Articles on Techtalkafrica.com

What did they say?

What did they say?

Trending Topics

Winners: 698 comments, including links to articles and social media updates

from the event itself.

Nominees: 750 comments.

@MTNRadioAwards: 756 comments

#MTNRadio (official hashtag): 345 comments

#MTN radio awards: 41 comments

Top Tweeters

Due to the amount of celebrities in the audience, a high brand reach and

awareness was created.

Tweets: 40 Total Brand Reach: R501 448

Tweets: 2 Total Brand Reach: R77 775.60

Tweets: 20 Total Brand Reach: R1 056 872

Top Tweeters

Tweets: 2 Total Brand Reach: R4 160.80

Tweets: 20 Total Brand Reach: R19 064

Tweets: 17 Total Brand Reach: R60 907.60

Tweets: 6 Total Brand Reach: R6 688.80

Top Tweeters

Tweets: 1 Total Brand Reach: R3 422.60

Tweets: 6 Total Brand Reach: R1 491.60

Tweets: 11 Total Brand Reach: R3 317.60

Tweets: 23 Total Brand Reach: R1 090.20

The outcome?

Since January, MTN Radio Award’s online presence grew immensely, with

their Twitter following increasing with 1 429 people since January (about 20

new followers per day).

Relevant hashtags also trended on Twitter on the day that the list of

nominees was made public as well as on the day of the Gala dinner and the

following 2 days.

The outcome?

This success was due to on-going interaction and relevant

content shared on their social media pages and website.

This growth indicates success of the brand as well as their great

brand reach, making it a powerful brand to partner with as well

as support.

More Information

We have all the data and analysis available that went into writing this case study. If you are interested in receiving this, please contact us on the

details below.

If you want to know what is being said online about your brand, then contact us on the details below and we will gladly set up a demo account

for you.

South Africa: Tel: +27 11 021 8740 Email: infosa@saidwot.com Web: www.saidwot.com

United States: Tel: +00 (1) 704 450 2403 Email: infous@saidwot.com