MTN CLUB 100

ONLINE SURVEY RESULTS

January 2012

QUALITATIVE RESEARCH METHODOLOGY

• A structured questionnaire was compiled for approval by the Club management.

• It was mailed to 971 members from a mailing list supplied by the Club.

• A total of 329 responses were received representing 34% of club members.

• This is an extremely representative sample and is statistically more than adequate for results that represent the true opinion of the Club 100 members.

• The Report: provide data for the following:– Total Sample – Gender, Age Group, Income Group,

Education Level– Further demographics notes where

applicable.

DEMOGRAPHIC % OF TOTAL or NUMBER

Gender:

Male 77%

Female 23%

Age Group:

• To 29 years old 7%

• 30-39 years old 26%

• 40-49 year old 31%

• 50 years plus 36%

Total Number of respondents 329

Objective: to evaluate the feelings and attitudes of members towards the MTN Club 100.

ACTUAL SAMPLE DEMOGRAPHICS

TOTAL MEMBERSHIP LIST 971

RESPONDENTS TO SURVEY 329

% OF MEMBERS RESPONDING 34%

MTN CLUB 100 MEMBERSHIP PROFILE

77%

23%

GENDER

Male Female

14%

32%

54%

MONTHLY INCOME

Under R25k R25k -R50K Over R50k

96%

1%

1%

2%

GEOGRAPHIC LOCATION

Johannesburg Pretoria Cape TownNot given

MTN CLUB 100 AGE PROFILE

7%

26%

31%

36%

PERCENTAGE AGE BREAKDOWN OF CLUB MEMEBRS

Up to 29 30-39 40-49 50+

KEY OBSERVATIONS

• 86% of those 50 years plus are men

• Amongst the 7.3% that are up to 29 years old:

0.3% are 12-15yrs 1.2% are 16-18yrs

and 5.8% are 19-29 yrs 1

EDUCATION LEVEL & PROFESSIONAL PROFILE OF MEMBERS

13%

19% 24%

44%

EDUCATION LEVEL [%]

Matric Post Matric Diploma DegreePost Graduate

25%

13% 16%12%

14%21%

PROFESSIONAL PROFILE OF MEMBERS [%]

Board Member (Director)Other Top Management/ExecutiveSenior ManagementMiddle managementProfessional (i.e.: Dr. /Lawyer/ etc.)Others

INDUSTRY CLUB MEMBERS WORK IN

FMCG4%

Retail3%

Manu-factur-

ing19%

Financial16%

Insurance1%

Transport3%

Market-ing/

PR/Ads/Ser-vices6%

Public/Para-statal

1%

IT13%

Business Con-

sultant8%

All Others27%

INDUSTRY

COMMUNICATION WITH CLUB

CLUB COMMUNICATION WITH MEMBERS

KEY OBSERVATIONS

• Overall 99.4% of members are happy with the Clubs communication with them.

• Men are slightly more happy than females although both are exceptionally pleased.

Question: “Are you happy with Club Communication / access to information?

CLUB COMMUNICATION / ACCESS TO INFORMATION

1.3%

98.7%

FEMALES

No Yes

0.4%

99.6%

MALES

No Yes

PREFERRED METHOD OF COMMUNICATION

KEY OBSERVATIONS

• Respondents were probed on the various methods of communication they prefer.

• Virtually all members are happy with e-mail notifications.

• The second most popular choice was SMS amongst a third of respondents.

• Twitter was mentioned by less than 10% of members.

METHODS OF COMMUNICATION PREFEERED BY MEMEBERS

E-mail notification

SMS

Newsletters

Websites

Twitter

0 10 20 30 40 50 60 70 80 90 100

99.4

33.4

14.6

14

7.9

What methods do you prefer for such communication?

PREFERRED SOCIAL MEDIA PLATFORM WITH CLUB

KEY OBSERVATIONS

• Facebook was the preferred platform overall by more than 44% of members.

• This was particularly true of women with over 60% mentions for Facebook, compared to just 40% amongst men.

• In contrast, Linkedin was slightly more popular amongst men (14.7%) than women (11.7%).

• Twitter was mentioned by 16% of members.

• Approximately 25% of members are yet to adopt social media preferrence.

SOCIAL MEDIA PLATFORMS PREFERRED BY MALE MTN CLUB MEMEBERS

Facebook

Twitter

Linkedin

0 10 20 30 40 50 60 70

61

14.3

11.7

SOCIAL MEDIA PLATFORMS PREFERRED BY FEMALE MTN CLUB 100 MEMBERS

Which of the following Social Media platforms would you prefer for communication with the club?

Facebook

Twitter

Linkedin

0 10 20 30 40 50 60 70

39.3

17.1

14.7

CLUB SERVICES & ADMINISTRATION

RATING OF SERVICES PROVIDED BY CLUB ON ORGANISED RIDES

KEY OBSERVATIONS

• Female members rated the clubs performance higher on each service than the Male members

• MARSHALLS were rated highest by both groups followed closely by SAFETY. [Over 90% of both groups rated these services as above average].

• START TIMES also faired well amongst both groups with 89% of Males & 82% of Females rating this service as Reasonable to Excellent. [Note: 8% of Females rated this as Not Really good]

• Although largely positive, the ROUTES received the lowest scores with over 15% of members rating this from Average to below average.

EVENT DESCRIPTION% AGREEMENT OF MALES

EXCELLENT REASONABLE AVERAGE NOT REALLY GOOD POOR

SAFETY 50 45 4 1 -

MARSHALLS 51 41 7 1 -

ROUTES 23 61 13 2.8 -

START TIMES 38 51 7 3 1

Respondents were given services provided by the club and asked to rate them out of a score of 5 (where 5 is excellent).

RATING ON SERVICES PROVIDED BY CLUB ON ORGANISED RIDES [MALES]

RATING ON SERVICES PROVIDED BY CLUB ON ORGANISED RIDES [FEMALES]

EVENT DESCRIPTION% AGREEMENT OF FEMALES

EXCELLENT REASONABLE AVERAGE NOT REALLY GOOD POOR

SAFETY 61 32 7 - -

MARSHALLS 65 27 8 - -

ROUTES 25 54 17 4 -

START TIMES 42 41 9 8 -

RATING OF CLUBS ADMINISTRATION ON SERVICES PROVIDED

KEY OBSERVATIONS

• Again, Females scored the club higher on all the services listed.

• More than 80% of both groups rated “CLUB INFO” as excellent.

• However whereas 82% of Females also scored “EVENT INFORMATION” as excellent, only 61% of males did the same.

• Over 80% of members rated the HANDLING OF ENTRIES as Reasonable to Excellent. A much higher percentage of females (57%) rated this as excellent compared to just 41% of males.

• Technical Information scored the lowest with 20% of members rating this as average or worse.

EVENT DESCRIPTION% AGREEMENT OF MALES

EXCELLENT REASONABLE AVERAGE NOT REALLY GOOD POOR

CLUB INFORMATION 82 16 2 - -

TECHNICAL INFORMATION 34 44 17 4 1

EVENT INFORMATION 61 31 8 - -

HANDLING ENTRIES 41 41 15 1 2

Out of a score of 5 (where 5 is best) rate the clubs administration on the following services?

RATING OF CLUBS ADMINISTRATION ON VARIOUS SERVICES MALES MEMBERS

RATING OF CLUBS ADMINISTRATION ON LISTED SERVICES BY FEMALE MEMBERS

EVENT DESCRIPTION% AGREEMENT OF FEMALES

EXCELLENT REASONABLY AVERAGE NOT REALLY GOOD POOR

CLUB INFORMATION 85 14 1 - -

TECHNICAL INFORMATION 49 31 16 4 -

EVENT INFORMATION 82 13 5 - -

HANDLING ENTRIES 57 26 13 3 1

SUPPORT FROM CLUB AT EVENTS

KEY OBSERVATIONS

•Approx 50% of males would like Mechanical, Nutritional support and a Place for family to wait at events. • Transport is less important

at only 35% for men.• For members aged 30-39,

Transport increases to 46% and Family support to 57%. • For females, Mechanical

support is the most pressing (64%). It is equally important for younger members aged under 39 years (+60%).• Transport assistance for

bike/ self is ranked second in importatnce for females.•Nutrition and a place for

family supporters is less in demand. A place for family to wait was also ranked lower by those +50yrs.

SUPPORT REQUIREMENTS FROM CLUB AT EVENTS – MALES [%]

Transport-bike and/or self

Nutritional

Place for family supporters to wait

Mechanical

0 10 20 30 40 50 60 70

35

48

50

49

SUPPORT REQUIREMENTS FROM CLUB AT EVENTS – FEMALES [%]

What support would you like from the club at events?

Transport-bike and/or self

Nutritional

Place for family supporters to wait

Mechanical

0 10 20 30 40 50 60 70

53

36

33

64

AWARENESS FOR THE QHUBEKA INITIATIVE

KEY OBSERVATIONS

• There is very strong awareness for the Qhubeka initaitive

• Men were slightly more aware (78%) than women (74%).

• Interestingly, 85% of the older Club members (50+ years) were aware of this initiative compared to just 65% of the younger mebers ( those up to 29 years old).

• The older the age group, the higher the awareness.

Have you heard of the Qhubeka initiative?

AWARENESS OF THE QHUBEKA INITIATIVE

74%

26%

FEMALES

Yes No

78%

22%

MALES

Yes No

ORGANISED CLUB RIDES & OTHER EVENTS

PARTICIPATION IN ORGANISED CLUB RIDES

OBSERVATIONS

• Overall, 51% of members claim to take part in club rides often, 41% Sometimes and only 7% never.

• The majority (53%) of male members OFTEN take part in organised club rides.

• By comparison a significant but slightly fewer 47% of female riders take part OFTEN.

• Overall 93% of Males & 92% of females actively take part in club rides at least sometines.

• Roughly an eqaul number of Female members claim to participate in club rides often or sometimes

How often do you part take in the organised club rides?

How many events do you do a year?

• On average members take part in 7 events per year.• This is the roughly the same for males (7.2) and females (6.8) • Younger members (up to 29 years) average slightly higher at 8.5 events per year.

47%

46%

8%

FEMALES

OFTEN SOMETIMES NEVER

53%

40%

7%

MALES

OFTEN SOMETIMES NEVER

MOST PREFERRED START VENUE

KEY OBSERVATIONS

• Broadacres is the preferred start venue for the majority of Saturday riders.

• Amongst males Broadacres is slightly more popular (66%) than amongst females (56%).

•Woodmead Mugg & Bean is the clear second choice amongst 37% of females and 33% males.

• On Sundays, Paulhof Mugg & Bean is the preferred location to 91% of females & 85% of Males.

PREFERRED START VENUE - SATURDAY (JOHANNESBURG)

Broadacres - Mugg & Bean

Woodmead - Mugg & Bean

Rivonia Sports club

0 10 20 30 40 50 60 70 80 90

63.2

34

2.8

What is your most preferred start venue for Club Rides?

PREFERRED START VENUE - SUNDAY (JOHANNESBURG)

Paulshof - Mugg & Bean

Campus

0 10 20 30 40 50 60 70 80 90

86.8

13.2

PARTICIPATION IN ORGANISED CLUB RIDES

OBSERVATIONS

• Overall, 42% of members claim to stay for post ride breakfast or coffee.

• Adding those that “sometimes stay” , only 21% of Females and 22% of Male members say they do not stay for post ride breakfast or coffee.

• By comparison a slightly higher number of Female members (48%) claim to regulalrly partake in post ride breakfast / coffee then their male counterparts (40%).

Do you stay for post ride breakfast or coffee?

48%

21% 31%

FEMALES

YES NO SOMETIMES

40%

22%

38%

MALES

YES NO SOMETIMES

INTEREST IN PRIZE GIVING CEREMONIES

OBSERVATIONS

• Only 13% of Males & 10% of Females regulalrly stay for prize giving.

• Approximately 30% of members leave as soon as they have finished their ride.

• For the majority of members (58%) their decision to stay or leave varies from event to event.

Do you stay after events for prize giving or leave as soon as you have finished your ride?

10%33%

57%

FEMALES

I STAY I LEAVE VARIES

13%28%

59%

MALES

I STAY I LEAVE VARIES

RANKING OF FAVOURITE MTN CLUB 100 EVENTS

KEY OBSERVATIONS

• The MTN Qhubeka Club 100 Breakfast Ride, the PE to Cape Town Tour and the Sun City Long Run where ranked the top three rides overall as well as by Male Members.

• The Ladies / Beginners ride, while ranking 4th overall scored predicably much lower amongst men.

• The Walkerville MTB Classic also scored well amongst Men

• The Valverde Spring Cup was the least preferred of the list.

RANKING OF SPECIAL EVENTS [MALES]

Valverde Spring Cup 2011

Ladies/Beginners ride Skills Clinic

Challenge Cape Town (triathlon)

Tilodi Wilderness MTB Trails

Wakerville MTB Classic (Gauteng)

Long Run - Sun City

PE to Cape Town Tour

MTN Qhubeka Club 100 Breakfast Ride

0 1 2 3 4 5

3.63

3.43

3.41

3.35

2.75

2.12

1.93

1.86

Members were asked to Rank their favourite MTN Club 100 Events Average ranking shown where 1 = Top Rank & 5 = Last Rank

RANKING OF FAVOURITE MTN CLUB 100 EVENTS

KEY OBSERVATIONS

• The Ladies / Beginners ride, while ranking 4th overall was rated number 1 amongst women.

• Two of the top three rated events overall – namely The Sun City Long Run & The MTN Qhubeka Club 100 breakfast ride also made the Ladies top three rides.

• The Walkerville MTB Classic and the Valverde Spring Cup was the least preferred on their list.

• All three races in the Cape / Garden route also scored well amongst females.

RANKING OF SPECIAL EVENTS [FEMALES]

Valverde Spring Cup 2011

Wakerville MTB Classic (Gauteng)

Tilodi Wilderness MTB Trails

PE to Cape Town Tour

Challenge Cape Town (triathlon)

MTN Qhubeka Club 100 Breakfast Ride

Long Run - Sun City

Ladies/Beginners ride Skills Clinic

0 1 2 3 4 5

3.75

3.07

2.75

2.48

2.43

2.21

2.06

1.96

Members were asked to Rank their favourite MTN Club 100 Events Average ranking shown where 1 = Top Rank & 5 = Last Rank

SUPPORT FOR A MEMBERS ONLY CLUB CHAMPS

KEY OBSERVATIONS

• Approximately 47% of MTN Club 100 members indicated that they would like to participate in a members only club Champs.

• Men were slightly more positive (49%) than women (40%).

Would you partake in a club championship for Club 100 riders only event i.e. to crown a club champion?

PARTICIPATION IN A MEMBERS ONLY CLUB CHAMPIONSHIP FOR MEMBERS ONLY

40%

60%

FEMALES

Yes No

49%51%

MALES

yes Yes

RANKING OF SPECIAL EVENTS ENJOYED MOST

KEY OBSERVATIONS

• Respondents were asked to rank special events which the enjoyed most or where most likely to participate in.

• The Vaal Dam ranked first amongst both males & females follwed closley behind by the Long Rides (i.e.; Sun City) and the Local Tour.

• The weekend Tour was not as popular as the above , with the International Tour fairing relatively poorly by comparison.

RANKING OF SPECIAL EVENTS

International Tour

Weekend Tour

Local Tour

Long Rides (e.g. Sun City)

Vaal Dam

0 1 2 3 4 5

4.12

3.27

2.43

2.35

2.05

Members were asked to Rank the below list of special events. Average ranking shown where 1 = Top Rank & 5 = Last Rank

RANKING OF FAVOURITE GENERAL EVENTS IN CALENDAR

KEY OBSERVATIONS

• From the list of General Events, the 94.7 and the Argus where clear and away favourites amongst all members.

• Isolating Males, the Cape Epic was rated 3rd overall (2.98) slightly higher than the Amashova (3.14).

• Amongst females, the Provincial Champs was ranked a clear 3rd overall (2.33) followed by the Amashova (3.02).

• The cape Epic was ranked much lower by females (3.82).

• Both Males and females rated Zoo lake at the bottom of their list.

RANKING OF FAVOURITE GENERAL EVENTS [%]

Zoo Lake

Provincial Champs

Ride for Sight

Cape Epic

Amashova

Argus

94.7

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00

4.07

3.45

3.21

3.19

3.11

1.92

1.79

Members were asked to Rank the below list of General Events. Average ranking shown where 1 = Top Rank & 5 = Last Rank

OTHER EVENTS MENTIONED UNDER GENERAL EVENTS

NAME OF OTHER GENERAL EVENTS MENTIONED BY MEMBERS % MENTIONS

Lost City, Spring Classic, Ride for Sight, OFM Classic, Coronation DC, Cape Pioneer, Cape Epic, Die Burger cycle tour, Grace to Grace <1%

Bestmed Satellite, Oyster Festival (Knysna), Jacaranda Classic, Telkom Satellite, Nissan MTB Series, Vets Tours, Tour de Durban, Emperors Palace Cycle Classic, Double Century, Race for Victory

1-3%

Sabie Experience, Carnival City, JoBerg2c , Dome to Dome, Panorama Tour, Kremertart, The Fast One 3-5%

Jock Cycle Classic, Berg to Berg 6%Sani2c 9%All Other Events with less than 1% mentions 21%NO ANSWER 48%

RACING & RACES

DISCIPLINES MEMBERS PARTICPATE IN

KEY OBSERVATIONS

Respondents were probed on both their PRIMARY and SECONDARY disciplines that they participate in.

• Results clearly show that Road is the primamry discipline of most members (84%).

• It is however also clear that the majority of members (62%) also list MTB as a Secondary Discipline.

• Additionally, MTB is the clear second choice in Primary Disciplines.

• [Note: Totals may add up to more than 100% as some members will list more than 1 primary or secondary disciplines].

PRIMARY DISCIPLINES OF MEMBERS [Percent]

Road

MTB

Track

BMX

0 10 20 30 40 50 60 70 80 90

83.9

27.4

2.1

0.3

SECONDARY DISCIPLINES OF MEMBERS [Percent]

Please tick what Primary & Secondary disciplines you do;

MTB

Road

Track

BMX

0 10 20 30 40 50 60 70 80 90

62.4

34.3

3.6

1.2

LEVEL OF INTEREST – SERIOUS vs. SOCIAL

KEY OBSERVATIONS

• Overall 32% of members race in events seriously .

• A greater percentage of men are serious than women.

• Whereas 35% of men are serious, 77% of women race in events just for fun / socially.

Do you race in events seriously or just for fun / socially? .

23%

77%

FEMALES

Serious Social

35%

65%

MALES

Seious Social

GROUP PREFERENCE (A-E) - ROAD

KEY OBSERVATIONS

• Overall for ROAD, the highest percentage of members (40%) prefer to ride in Group C.

• Amongst males the preference for Group C increases to 45%, whereas amongst females, the greatest preference is for Group D (44%).

• While 36% of Males prefer Group A or B, this number drops to 13% amongst females.

E

D

C

B

A

0 5 10 15 20 25 30 35 40 45

5

14

45

19

17

MALES - ROAD

E

D

C

B

A

0 5 10 15 20 25 30 35 40 45

18

44

25

9

4

FEMALES - ROAD

What Group (i.e.; Group A-E) do you prefer to ride with? Road

GROUP PREFERENCE (A-E) - TRACK

KEY OBSERVATIONS

• Overall for TRACK, the majority of riders (57%) prefer to ride in Group E.

• Amongst females the preference for Group E increases up to 74%.

• The majority of males also fall with Group E.

• Only 7% of females & 14% of males prefer to ride in Group A & B. E

D

C

B

A

0 10 20 30 40 50 60 70 80

52

13

21

5

9

MALES - TRACK

E

D

C

B

A

0 10 20 30 40 50 60 70 80

74

11

8

4

3

FEMALES - TRACK

What Group (i.e.; Group A-E) do you prefer to ride with? Track

GROUP PREFERENCE (A-E) - MTB

KEY OBSERVATIONS

• For MTB, the the preferences are more equally spread amongst the various groups, particularly amongst men.

• While over 70% of females still fall within Groups D & E, there are still reasonable numbers in Group B & C.

• Amongst males the preference for Group C is highest at 25%, with between 17-22% mentions for all other Groups.

E

D

C

B

A

0 5 10 15 20 25 30 35 40 45 50

17

22

25

18

18

MALES - MTB

E

D

C

B

A

0 5 10 15 20 25 30 35 40 45

44

27

16

12

1

FEMALES - MTB

What Group (i.e.; Group A-E) do you prefer to ride with? MTB

PREFERRED SPEED FOR TRAINING RIDES

KEY OBSERVATIONS

• The majority of men (64%) prefer to train from 28kph and above.

• By comparison only 26% of females train at these speeds.

• The most popular training sped band is 28-29kph for men and 26-27kph for women.

• 42% of females prefer to train at 25kph and below. 32 kph and

above

30-31 kph

28-29 kph

26-27 kph

24-25 kph

23kph and below

0 5 10 15 20 25 30 35 40

14

19

30

20

11

6

% MALES – PREFERRED SPEED BANDS

32 kph and above

30-31 kph

28-29 kph

26-27 kph

24-25 kph

23kph and below

0 5 10 15 20 25 30 35 40

1

8

17

32

21

21

% FEMALES – PREFERRED SPEED BANDS

Which of the following bands of speed do you prefer for your training rides?

CLUB KIT & OTHER MERCHANDISE

RATING OF CLUB KIT BY MEMBERS

KEY OBSERVATIONS

• Females rated the club kit higher on all the values listed.

• 60% of women were totally satisfied with the Range, Quality and Comfort (57%) – This is 10% higher on average then the men scored the same items.

• Price and availability scored the lowest amongst men with only about a third of members totally satisfied.

• Women again rated both these much higher with 49% totally satisfied with price and 55% with Availability.

• Overall less than 20% of both Males & Females were not at least somewhat satisfied with on all of the elements.

DESCRIPTION% AGREEMENT OF MALES

Totally Satisfied

Somewhat Satisfied

Neither / Nor

Not Really Satisfied

Not At All Satisfied

RANGE 52 37 8 3 -

QUALITY 50 40 4 5 1

COMFORT 47 41 7 4 1

PRICE 35 45 14 5 1

AVAILABILITY 32 47 12 8 1

Out of a score of 5 (where 5 is best), rate your satisfaction with the club kit in terms of the following:

RATING OF CLUB KIT BY MALES MEMBERS

RATING OF CLUB KIT BY FEMALE MEMBERS

DESCRIPTION% AGREEMENT OF FE MALES

Totally Satisfied

Somewhat Satisfied

Neither / Nor

Not Really Satisfied

Not At All Satisfied

RANGE 60 30 6 4 -

QUALITY 60 27 7 5 1

COMFORT 57 30 8 5 -

PRICE 49 34 14 3 -

AVAILABILITY 55 26 12 6 1

USE OF CLUB BRANDED KIT

KEY OBSERVATIONS

• Overall 62% of members always ride in club kit.

• A greater percentage of women (71%) always use club kit, versus only 60% of men.

Do you always ride in club branded kit?

29%

71%

FEMALES

No Yes

40%

60%

MALES

No Yes

SUPPORT FOR AN ONLINE SHOP ON THE CLUB’S WEBSITE

KEY OBSERVATIONS

• Overall 72% of members were positive on the idea of an Online shop on the clubs website.

• A greater percentage of women (75%) said they would make use of the online shop compared to 70% of men.

• 65% of members 50 years and older were also positive on the online shop. Although slightly lower this would have to be considered strong support for this age group category.

Would you make use of an online shop on the Club's website?

25%

75%

FEMALES

No Yes

30%

70%

MALES

No Yes

PRODUCTS MEMBERS WANT AVAILABLE IN ONLINE SHOP

KEY OBSERVATIONS

• Amongst those who would use an online shop on the clubs website, the 1 product they would most like to see available is clothing.

• Combined approx 50% mentioned clothing in some form or another.

• Those who were more specific listed Club Kit / kit, shirts, bibs and shorts.

• More than 6% of respondents also mentioned accessories / equipment and Nuitrition supplements / energy drinks.

• Bikes were only mentioned by 2%.

1 PRODUCT MEMBERS WOULD MOST LIKE TO SEE AVAILABLE ONLINE [Percent]

NO ANSWER

Clothing

Club kit/kit

Shirts

Bibs/Shorts

Accessories/Equipment

Nutrition/Energy drinks

Other

Bikes

All things/depends what's offered

Gloves

Casual clothes

0 5 10 15 20 25 30 35

29.7

23.7

12.7

7.2

7.2

6.8

6.4

3.0

2.1

2.1

0.8

0.8

Which 1 product would you most like to see available on the online shop?

INTEREST IN OTHER SPORTS

OTHER SPORTS MEMBERS PARTICPATE IN [MEN]

KEY OBSERVATIONS

• 40 percent of MTN Club 100 male members are also golfers.

• Road Running and swimming also feature prominently amongst male cyclist…. As some cyclist may also particiapte in multi-sports events such as triathlon, etc.

• Tennis is the only other sport code which received more than 10% mentions from male club members.

OTHER SPORTS MEMBERS PARTICIPATE IN – MEN

Boxing

Rugby

Cricket

Soccer

Tennis

Swimming

Road Running

Golf

0 10 20 30 40 50 60 70

1.0

2.0

4.0

5.0

12.0

31.0

35.0

40.0

What other Sports do you participate in?

OTHER SPORTS MEMBERS PARTICPATE IN [WOMEN]

KEY OBSERVATIONS

• 58% percent of MTN Club 100 female members also participate in Road Running.

• As with Men, swimming also features prominently amongst …. Again some cyclist may also particiapte in multi-sports events such as triathlon, etc.

• Swimming is also a very popular sport amongst South African females.

• Golf iis the only other code which received more than 10% mentions from female club members.

• Tennis also received some reasonable support at 9%.

OTHER SPORTS MEMBERS PARTICIPATE IN – WOMEN

Rugby

Soccer

Tennis

Golf

Swimming

Road Running

0 10 20 30 40 50 60 70

1.0

1.0

9.0

12.0

43.0

58.0

What other Sports do you participate in?

OTHER SPORTS MEMBERS FOLLOW AS SPECTATORS [MEN]

KEY OBSERVATIONS

• Other than cycling, Rugby is the most popular spectator sport amongst both male (81%) and female(57%) club members.

• Cricket is a clear second amongst both genders as well.

• For males, Golf also ranks very strong with interest by over 40% of members.

• Golf is however far more popular amongst the 50+ year old members (42%) than the under 29 group (12%).

• Soccer & Tennis also have reasonable support amongst male club members.

• 0

OTHER SPORTS MEMBERS ARE INTERESTED IN – MEN

Boxing

Swimming

Road Running

Tennis

Soccer

Golf

Cricket

Rugby

0 10 20 30 40 50 60 70 80 90

10.0

11.0

18.0

25.0

34.0

41.0

62.0

81.0

What other Sports do you follow as a spectator?

OTHER SPORTS MEMBERS FOLLOW AS SPECTATORS [WOMEN]

KEY OBSERVATIONS

• Other than cycling, Rugby is the most popular spectator sport amongst both male (81%) and female(57%) club members.

• Cricket is second amongst both genders as well.

• For females, Tennis also ranks very strong with interest from 40% of female members.

• Road Running & Soccer also have reasonable following of more than 20% of members..

• Golf and Swimming were also mentioned by approx 15% of females.

OTHER SPORTS MEMBERS ARE INTERESTED IN – WOMEN

Boxing

Swimming

Golf

Soccer

Road Running

Tennis

Cricket

Rugby

0 10 20 30 40 50 60

1.0

13.0

17.0

22.0

23.0

40.0

42.0

57.0

What other Sports do you follow as a spectator?

PREFERRED BRANDS OF CLUB MEMBERS

CELL PHONE OWNERSHIP AND NETWORK PROVIDER

Other

Cell C

MTN

Vodacom

0 10 20 30 40 50 60 70 80 90 100

1

2

46

55

MALES

% OF RESPONDENTS

Other

Cell C

MTN

Vodacom

0 10 20 30 40 50 60 70 80 90 100

0

6

46

52

FEMALES

% OF RESPONDENTS

CLAIMED SERVICE PROVIDER OF MEMBERS

Notes: • 100% of all members claimed to own a cell phone.• As illustrated, the numbers add up to more than 100% as some individuals may have contracts

with more than one supplier.• Given the upper income groups of most MTN Club 100 members, the percentage of those who

claimed to use MTN as their service provider is well above national averages.

PREFERRED BRAND – CELL PHONE MAKE

KEY OBSERVATIONS.

•MTN Cycle Club 100 members are clearly prone to smart phones.

• Blackberry is currently the clear first pick with almost 50% of both males & females.

• Apple iPhone is a clear second choice with Nokia a distant third overall.

• HTC and Samsung received some support albeit less than 5%.

NO AN-

SWER

Other

HTC

Samsung

Nokia

Apple/iPhone

Blackberry

0 10 20 30 40 50 60

10.3

1.6

4.0

4.0

12.7

23.0

46.8

% MALES – PREFERRED CELL PHONE MAKE

NO AN-

SWER

Other

Samsung

HTC

Nokia

Apple/iPhone

Blackberry

0 10 20 30 40 50 60

13.0

0.0

2.6

3.9

11.7

20.8

49.4

% FEMALES – PREFERRED CELL PHONE MAKE

Which of the following brands / products do you use /support?

PREFERRED BRAND – BANK

KEY OBSERVATIONS.

• Whereas Standard Bank is the clear favourite amongst men (31% share), the Top 3 (FNB, Standard & ABSA) are fairly equally supported amongst women (23-26%)

• Whereas FNB was 1st amongst women and 2nd among men, the opposite was true for Standard Bank.

• Interestingly, Nedbank edged out ABSA for 3rd spot amongst males, but was only 5th behind Investec with female members.

• The other banks received less than 5% support.

• ABSA- ranked only 3rd overall - would expect higher market share in the upper LSM Groups.

NO AN-

SWER

Other

RMB

Investec

ABSA

Nedbank

FNB

Standard Bank

0 5 10 15 20 25 30 35 40

9.5

1.2

3.2

9.5

13.1

15.1

18.3

31.3

% MALES – PREFERRED BANK

NO AN-

SWER

Other

RMB

Nedbank

Investec

ABSA

Standard Bank

FNB

0 5 10 15 20 25 30 35 40

6.5

1.3

1.3

9.1

10.4

23.4

24.7

26.0

% FEMALES – PREFERRED BANK

Which of the following brands / products do you use /support?

PREFERRED BRAND – MEDICAL AID

KEY OBSERVATIONS.

• For Medical Aid, there is Discovery Health and then then everybody else.

•More than 55% members support Discovery, with no other brand receiving even 10%.

• CAMAF did however receive more than 6% support from males and just under 3% from females.

• Other brands that received up to 5% support include Profmed, Momentum and Bankmed.

• Liberty received 2.5% support overall. NO ANSWER

MedScheme

Fedhealth

MediHelp

Liberty

Bankmed

Momentum

Profmed

CAMAF

Other

Discovery

0 10 20 30 40 50 60 70

10.7

0.8

1.6

1.6

2.4

3.2

4.0

5.2

6.3

9.1

55.2

% MALES – PREFERRED MEDICAL AID

NO ANSWER

Fedhealth

MediHelp

MedScheme

Liberty

CAMAF

Momentum

Bankmed

Profmed

Other

Discovery

0 10 20 30 40 50 60 70

13.0

0.0

0.0

1.3

2.6

2.6

3.9

5.2

5.2

9.1

57.1

% FEMALES –PREFERRED MEDICAL AID

Which of the following brands / products do you use /support?

PREFERRED BRAND – TYPE OF AUTOMOBILE

KEY OBSERVATIONS.

• Both Men (23%) & women (14%) rated BMW first overall.

• VW (14%) tied first amongst women but was fifth with just 5% support from men

• The opposite for Mercedes - a clear 2nd choice (17%) with men but only joint 5th with Honda at 8%support with women.

• Toyota & Honda appeared joint third on both lists with 10-11% support.

• Isolating those under 29yrs VW was first (17%) followed by Mercedes (13%). BMW only received 4% support from this age group.

• BMW & Mercedes were clear favourites with the 50yrs + group.

NO AN-

SWER

Other

Chrysler

Renault

Volvo

Jeep

Ford

Honda

Nissan

Sabaru

Land Rover

VW

Audi

Toyota

Mercedes Benz

BMW

0.0 5.0 10.0 15.0 20.0 25.0 30.0

9.15.9

0.8

1.2

1.2

1.2

2.0

1.2

2.0

3.6

4.4

5.2

10.7

11.1

17.5

23.0

% MALES – PREFERRED AUTOMOBILE

NO AN-

SWER

Other

Chrysler

Renault

Volvo

Sabaru

Ford

Land Rover

Jeep

Nissan

Honda

Mercedes Benz

Audi

Toyota

VW

BMW

0.0 5.0 10.0 15.0 20.0 25.0 30.0

11.413.3

0.0

0.0

0.0

0.0

1.3

1.3

2.6

5.2

7.8

7.8

10.4

10.4

14.3

14.3

% FEMALES–PREFERRED AUTOMOBILE

Which of the following brands / products do you use /support?

PREFERRED BRAND – SUPERMARKET

KEY OBSERVATIONS.

• Both Male & Female MTN Club 100 members are in agreement on their preferred list of supermarkets.

•Woolworths is a clear first choice, with PNP a clear second.

•Whole Spar is a distant third choice, it received double the support (15%) from men than from women (8%).

• Both Woolworths and PNP received higher support from the female contingent.

• Checkers received very little support from the members. NO ANSWER

Checkers/Shoprite

Other

Spar

PnP

Woolworths

0 10 20 30 40 50 60

11.5

2.0

2.8

14.7

26.2

46.0

% MALES – PREFERRED SUPER-MARKET

NO ANSWER

Checkers/Shoprite

Other

Spar

PnP

Woolworths

0 10 20 30 40 50 60

7.8

1.3

1.3

7.8

33.8

51.9

% FEMALES – PREFERRED SU-PERMARKET

Which of the following brands / products do you use /support?

PREFERRED BRAND – FUEL COMPANY

KEY OBSERVATIONS.

• While Engen ranked as the first choice amongst both groups, it is clear that women are far less discerning in their choice .

• For the women, “Any station “ received equal support to Engen.

• Amongst Men, Shell and Sosol where closely behind Engen followed BP a further 2% back.

• Caltex & Total were well down the list with little support from either group.

• The younger members (29 years and under) ranked BP first (21%) followed by Sasol (17%), with Engen & Shell in joint third at 12.5% support.

NO AN-

SWER

Total

Caltex

Any/Price/Other

BP

Sasol

Shell

Engen

0 5 10 15 20 25 30 35 40

21.8

2.8

3.2

5.2

14.3

16.3

17.1

20.6

% MALES – PREFERRED FUEL COMPANY

NO AN-

SWER

Total

Caltex

Shell

BP

Sasol

Any/Price/Other

Engen

0 5 10 15 20 25 30 35 40

26.0

2.6

3.9

9.1

10.4

14.3

16.9

16.9

% FEMALES – PREFERRED FUEL COMPANY

Which of the following brands / products do you use /support?

PREFERRED BRAND – BEER BRAND

KEY OBSERVATIONS

• Amongst Men, Windhoek received the most support (15%) followed by Heineken (10%) and the Castle Lite / Castle (6-8%).

• Amongst women Peroni came up tops with a little more than 10% support. Windoek also faired well with about 8%.

• Clearly the females are not the beer manufacturers primary target market with over 50% of members either providing no answer (36%) or simply do not drink beer (21%).

• Overall only 10% of members claimed not to drink beer and another 23% provided No answer.

NO AN-

SWER

Becks

Windhoek Lite

Amstel

Hansa

All/Other

Heineken

0 5 10 15 20 25 30

19.0

6.72.0

2.0

3.6

5.2

5.2

5.6

6.0

6.0

7.1

7.9

9.5

14.7

% MALES – PREFERRED BEER BRAND

NO AN-

SWER

Becks

Amstel

Windhoek Lite

Miller

Heineken

Windhoek

0 5 10 15 20 25 30

36.4

20.80.0

0.0

1.3

1.3

2.6

2.6

3.9

3.9

3.9

7.8

7.8

10.4

% FEMALES – PREFERRED BEER BRAND

Which of the following brands / products do you use /support?

PREFERRED BRAND – ENERGY DRINK

KEY OBSERVATIONS

• Energade was first amongst both males (21%) & females (12%).

• Amongst women, 32G1 & Powerade also faired well with over 10% support.

• Other brands like Game and USN received 5% or less support.

• USN, Cytoma, 32Gi and Powerade all received between 5-8% support from the men, but were all a distant second to Energade.

• Isolating under 29 year old members, 32GI is the most popular choice with almost 17% support (compared to Energade & USN with 8% each.

• 32GI was a close second to Energade amongst 30-39 year group but from 40 yrs + Energade takes over.

NO AN-

SWER

Energy Dynamics

Carbo Charge

Whasp

Pace & Power

Enervit

Nothing

PVM

32GI

USN

0.0 5.0 10.0 15.0 20.0 25.0 30.0

17.99.1

0.80.81.21.21.21.61.61.6

2.42.42.8

3.64.4

5.27.17.1

8.321.0

% MALES – PREFERRED ENERGY DRINK

NO AN-

SWER

Hammer

Red Bull

GU

PVM

Enervit

Nothing

USN

Powerade

Energade

0.0 5.0 10.0 15.0 20.0 25.0 30.0

18.20.0

0.01.31.31.31.3

2.62.6

3.93.93.93.93.93.9

5.27.8

10.411.7

13.0

% FEMALES – PREFERRED ENERGY DRINK

Which of the following brands / products do you use /support?

Thank You