1 Dell World 2014

MT14 – Building your cloud: Dell solutions for efficient, flexible on-premises cloud Kristine Lindely & Jim Wescott

Dell Enterprise Solutions Marketing

Dell World 2014

Dell World 2014

Why cloud?

Grow revenues • Attract/retain new customers • Be agile to customer needs

Business goals How cloud helps

Reduce costs • Optimize IT spending • Improve IT productivity

Mitigate risk • Improve security • Balance capacity & costs

Empower users and customers with the right service levels for each

application and user

Optimize application delivery, streamline, simplify and automate IT

operations for optimal TCO

Enable service-centric IT that accelerates business responsiveness

now and into the future

3 Dell World 2014

Private Cloud pays off Continued efficiency gains for Intel IT

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013

Servers Storage Networking Software People/Prof. services Facilities

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013

Servers Storage Networking Software People/Prof. services Facilities

Relative cost per

VM instance

Both private and public cloud realize efficiency gains and higher infrastructure density from new generations of hardware capabilities

Intel IT estimates a lower cost of ownership for its ‘office and enterprise’ deployment in private cloud than an equivalently provisioned public cloud Public cloud cost estimate sized for

equivalent private cloud utility

17% YoY reduction

(‘10-’11)

29% YoY reduction

(‘11-’12)

13% YoY reduction

(‘12-’13)

Public cloud

cost trend Relative cost per

VM instance

Source: Intel Finance, 2014. Individual IT mileage may vary depending on workload, IT maturity and other factors. SDI assumes future benefits. Projections are

extrapolations from Intel IT data. Private cloud model based on actual datacenter operations. IT DC based on Intel finance estimation for typical enterprise costs.

Hybrid cloud model based on forward looking future benefits and market cost trends. Results have been estimated based on internal Intel analysis and are provided

for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance or cost.

4 Dell World 2014

Software Defined Infrastructure Providing the next opportunity for IT

0%

20%

40%

60%

80%

100%

IT Datacenter

Starting virtualization

Private Cloud

Virtualized, automated,

starting orchestration

Private Cloud

Full orchestration w/ SDI

Server Storage Networking Software People/Prof. Services Facilities

Up to

26%

Up to

66%

Software Defined Network &

Software Defined Storage:

Increases asset utilization and

reduces infrastructure HW costs

Orchestration: Reduces IT admin

and disaster recovery costs

Relative cost per

VM instance

1

1 Private cloud with no legacy burden in hybrid environment

5 Dell World 2014

VRTX - an alternative to public cloud?

Dell PowerEdge VRTX Delivered

63.9% lower five year TCO

13 month payback

Compared to a leading public cloud service while running a database workload- Principled Technologies study, June 2013

VRTX vs. public cloud for Database services

6 Dell World 2014

M1000e - an alternative to public cloud?

Dell PowerEdge VRTX Delivered

62.6% lower five year TCO

15 month payback Compared to a leading public cloud service while running private cloud workloads -Principled Technologies study, Aug. 2014

M1000e private cloud vs public cloud

$359,193

$959,494

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Dell solutionw/ Microsoft private cloud

Leading publiccloud service

Do

llars

(U

S)

Five-year TCO

Year 5

Year 4

Year 3

Year 2

Year 1

Dell World 2014

Survey says!

Best Approaches for Cloud Deployment

37%

55%

8%

Integrated solutions from a

single vendor

Don't know

Modular platform building blocks that can integrate with multiple vendors

IDG Research Services, Quick Pulse Cloud Study Q2, 2014

74%

68%

53%

53%

49%

44%

42%

37%

Increased IT efficiencies

Add reliability and security

Lower TCO with optimized applicationdelivery and increased automation

Improve ability to scale-up/scale-down toaccommodate business needs

Ensure customers/employees areprovided the right service levels

Improve SLAs

Reduce provisioning times

Enable self-service provisioning

Benefits hoping to achieve with Cloud

On premises

Converged solutions

Open source solutions

Cloud

infrastructure

Cloud clients

Advanced virtualization

• Governance & access controls

• Performance monitoring

• Application integration

• Provisioning & management

• Cloud Broker

Off premises

Community cloud (vertical compliance)

Public Cloud ecosystem

Software as a service

Managed private cloud

Dell Cloud Consulting & Application Services

Enabling private cloud

Delivering single & multi-cloud management

Supplying Cloud as a Service

Cloud Management & Broker Engine

Dell Cloud Strategy = “ANY” cloud capable

Consolidation Control Cloud Physical

Increase efficiency •Virtualize physical hardware •Reduce over-provisioning •Optimize performance

Simplify, protect • Integrate management • Improve availability and business continuity

•Speed provisioning and scalability

Enhance flexibility •Create flexible resource pools •Standardize catalog of services •Automate end-to-end service delivery

Role of IT:

A cost center A responsive value center

Primary focus:

VM VM VM

VM VM VM

VM VM VM Virtualization

Hardware

OS OS OS

App App App Application

OS

Hardware

VM VM VM

VM VM VM

VM VM VM

VM VM VM

VM VM VM

Where are you on your journey to cloud?

10 Dell World 2014

Optimize IaaS with new generation PowerEdge Realize your full computing capacity for cloud

Maximize operational efficiency

Ensure worry-free computing

Optimize flexibility at any scale

2X density of any other blade system1

reduction in server configuration time2

99%

PowerEdge T series

PowerEdge R series

PowerEdge VRTX

PowerEdge M series

PowerEdge C series

Data Center Solutions

World’s most power-efficient blade server3 #1

General usage Distributed applications

1 PowerEdge M420 quarter-height server compared to half-height servers.

usage and manufacturing variability.

2 Based on Principled Technologies report “Simplifying systems management with Dell OpenManage on 13G Dell PowerEdge servers,” commissioned by Dell, testing Dell 13th generation R730 with Enterprise-level Dell systems management.

3 SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on best SPECpower_ssj2008 results published as of July 2014. For the latest SPECpower_ssj2008 benchmark results, visit http://www.spec.org/power_ssj2008/results/powerssj2008.html. Actual performance will vary based on configuration,

PowerEdge FX

11 Dell World 2014

Source: Intel, Updating IT Infrastructure, 2013 2007 – running Windows Server 2003 R2 operating system and Microsoft SQL Server 2008 software 2014 – running Windows Server 2012 and use of existing SQL Server 2012 license and software assurance

Quad-core Intel Xeon processor 5300 series-based servers

17

2003 (WS2003 + Intel 5300) Performance refresh 1:1

2014 (WS2012 + Intel E5-2600 V2, “Ivy Bridge”)

Up to the performance 17x

Twelve-core Intel Xeon processor E5-2600 V2 product family-based servers 17

Efficiency refresh 17:1 Twelve-core Intel Xeon processor E5-2600 V2 product family-based servers 1

Up to reduced annual energy costs 96% As fast as month ROI 3

Server refresh benefits – performance & efficiency

Dell Servers for private cloud Streamline management & operational efficiency

Deploy, update, monitor, maintain

Automate server provisioning, OS deployment, & configuration backup

Simplify BIOS, firmware, driver updates, server re-provisioning and hardware maintenance

Reduce Deployment Time 92%

Seamless integration with existing tools

Use the virtualization console you use today to manage Dell servers and storage

Use your installed enterprise management framework to monitor Dell platforms

Fresh Air Cooled – Innovative Performance & Density Options - Energy Smart • Dell blades are up to 48% better performance per watt than HP

• Annual operational savings of >$100K per megawatt of IT

Agent-free management

Embedded systems mgmt: no agent required to install, monitor, configure or maintain

Out of band monitoring of BIOS, firmware, network and storage cards, environmentals

Save $2.5M in maintenance costs

Virtualized storage for virtual environments

Easily provision storage from a consolidated resource pool

Automatically optimize performance & data placement as system grows

Application & Hypervisor toolkits

Wizard-based tools for rapid provisioning & data recovery

VM & application-consistent snapshots, clones and replicas

Management plug-ins to Microsoft & VMware and mgmt consoles

Seamless deployment and scalability

Simple deployment, expansion and management

Simplified capacity planning

Support for Software defined storage like MS Storage Spaces & VSAN

Dell Storage for private cloud Match the efficiency and flexibility of virtual servers

~89% of all EqualLogic customers use their arrays in virtualized environments

Best-in-class support for virtualization, interop &

open networking

Collaborative integration, support, and services

Reference architectures for, Microsoft, OpenStack and VMware environments

MS Powershell support & CLI support for VMware VDS

Solutions embrace SDN as core to Active Fabric

Network Virtualization support: (NVOs) :

• Microsoft (vNIC teaming, SR-IOV)

• Vmware (NSX)

• OpenStack

OpenFlow support on a per port basis, for easy integration into existing networks

SDN-ready platforms

Software upgradable platforms in support of emerging standards and environments

Physical and virtual network virtualization without a forklift upgrade

Dell Networking for private cloud Complete and unbiased approach to SDN

Dell actively participates in SDN standards work that is critical to cloud: (ONF, OMB, OpenFlow, OpenDaylight)

15 Dell World 2014

Dell Software for private cloud Manage, control, automate

Multi-cloud management with Dell Cloud Manager

• Agility – automate common tasks across platforms

• Governance – provide only the right people the right access

• Choice – a consistent solution across a variety of platforms

Service level monitoring with Dell Foglight

• Application – integrated customer and transaction-centric APM

• Database – Deep DB monitoring and analysis

• Infrastructure- virtualization and storage monitoring and analysis

Workload automation with Dell Active System Manager

• Accelerate – IT service delivery with workload templates

• Maximize – efficient utilization of pooled resources and effort

• Strengthen- quality of IT service with reliable results

OpenManage™

Power Center

Increase visibility and control of power consumption

• Monitor power at processor, memory and system level

• Aggregate metrics across racks, aisles and data centers

• Manage power via policy-based automation

16 Dell World 2014

Secret decoder ring – MS Private Cloud capabilities System Center 2012 R2 + Cloud OS

Customer Scenario

Industry Capability System Center 2012 Component

Application Management

Application Self-Service App Controller, Service Manager

Application Performance Management Operations Manager

Application Management Across Clouds Virtual Machine Manager

Service Delivery & Automation

IT Service Management & Reporting Service Manager

Process Automation & Orchestration Orchestrator

Infrastructure Management

Cloud Creation & Delegation Virtual Machine Manager

Data Protection & Disaster Recovery Data Protection Manager, Orchestrator

Monitoring Operations Manager

Configuration & Compliance Configuration Manager

17 Dell World 2014

Secret decoder ring – VMware Cloud capabilities vRealize Software Product Portfolio

Customer Scenario

Industry Capability VMware Software Product

Application Management

Application Self-Service vRealize Automation Enterprise

Application Performance Management vRealize Operations (Insight)

Application Management Across Clouds vRealize Suite

Service Delivery & Automation

IT Service Management & Reporting vRealize Suite

Process Automation & Orchestration vRealize Automation

Infrastructure Management

Cloud Creation & Delegation vRealize Automation

Data Protection & Disaster Recovery vCenter Site Recovery Manager (SRM)

Monitoring vRealize Operations (std / adv / ent)

Configuration & Compliance vRealize Operations (std / adv / ent)

18 Dell World 2014

Efficiency Speed Agility

Dell engineered solutions for private cloud Cloud-centric integrated solutions

Dell RedHat Openstack Solution

Dell Engineered Solutions for Vmware EVO: RAIL

General Usage Distributed Applications

• Operational simplicity • Scale-out deployment • Management efficiency

• Faster provisioning • Cloud capability • Capacity on demand

• Short deployment times • Integrated hw & sw

Microsoft Cloud Platform System Powered by Dell

CPS

19 Dell World 2014

• Help design and implement your cloud strategy

• Reduce operating costs quickly with automation

• Right size your infrastructure for today and tomorrow

• Proactively prevent sprawl with real-time analytics

Dell Services for private cloud

1,100+ OpenStack expert

developers worldwide

2,500+ Microsoft System

Center certifications

5,000+ VMware

certifications

#1 worldwide Microsoft private

cloud infrastructure provider

#1 in U.S. Microsoft data

center deployments

How we can help

Virtualization- and cloud-enabling transformation

Performance and operational health checks, optimization and remediation

Converged

infrastructure

Ongoing service and process improvements

20

“Thanks to Dell Cloud Services, we can boost capacity at peak periods while maintaining the same level of security as our on-premise infrastructure.” Mohammed Bellamine, Chief Operating Officer, LeGuide.com

LeGuide.com

Dell World 2014

• Quickly integrate an acquired shopping portal - Ciao

• Migrate core infrastructure to new data center, while achieving cloud capability

• Lowered IT cost through a 40% reduction in server footprint – Data center migration and virtualization

• Improved customer service through IT innovation – Private cloud deployment

• Maintained industry leadership through greater IT flexibility – Hybrid cloud bursting capability

Challenge

Results

21

““Windows Azure extracted a lot of the operational worries.... It handled all that for us, so we could focus on just delivering the features and capabilities that the business needed.” - Jim Keane, Executive Director, Dell,

Dell

Dell World 2014

Manage spikes in performance

during “Black Friday”

• Millions served with zero downtime

• 920M hits, 2000 page transactions/second in peak hours

• 140M going directly to Windows Azure

• 4-core VMs never exceeded 25% utilization

• Easy cloud integration with Visual Studio 2013 and Microsoft.NET

Challenge

Results

Dell + Microsoft Azure cloud

Solution

22 Dell World 2014

Begin your end-to-end cloud journey with Dell Flexible options for infrastructure, software, security, and services

Servers Storage Networking Software Security Services

Empower workers & customers

Cloud on YOUR Terms

Empower users & customers

Optimize application delivery

Enable service-centric IT

23 Dell World 2014

Let’s get started Engage with experts at the Solution Showcase

• See Private Cloud infrastructure and management solutions

• View demos and connect with peers

Experience these additional sessions

• MT6: Simplifying and centralizing multi-cloud integration and management

• MT15: Finding a simpler path to cloud – why choose Dell?

• MT60: Orchestrating Your Cloud Services and Applications

• HOL10: Simplify and automate IT service delivery with Dell Active System Manager

• HOL11: Dell Cloud Manager: A key enabler of the Dell Cloud Marketplace

Schedule • Further discussions with your Dell team

Dell World 2014

Thank you.

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