MST326-8 EventMgt.ppt

8/11/2019 MST326-8 EventMgt.ppt

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24 February 2007 MATS326/EventMgt.ppt

Event management

budget uncertaintiesinsurance against risks

MST326 lecture 8


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Event management

What is an event?:conference, symposiumhands-on trainingmarketing exhibition

sports competitionmany others ...


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Rudyard Kipling's poem:

I Keep Six Honest Serving Men:

"I keep six honest serving-men(They taught me all I knew);

Their names are

Whatand Whyand WhenAnd Howand Whereand Who"


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Budget: conference venue

Day rate per person all-in

Hire venue at fixed costs, and eitherpay lower day-rate to cover refreshments

perhaps with teas/coffees required

leave delegates to find own refreshments

Access arrangements

disabled persons

exhibition materials


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Budget: conference speakers

speakers pay full registration feeinclude their accommodation?

include travel and subsistence costs? generates goodwill and eases speakers load

speakers pay (reduced) registration fee

speakers attend free

the latter two require higher registrationfees from non-speaking delegates


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Conference: delegates

Poster papersoften used to gain additional delegates

Access for disabled persons

Special dietary requirements

vegetarian, vegan, halal, etc


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Budget:marketing and media

advertisingTV, radio, journals, magazines

specialised mailing lists

e-discussion listsSMS/MMS telecommunications

media

flyers, brochures etc design costs printing costs

mailing costs



Budget: other costs

administration

personnel on-the-day

travel (to view venue in advance) audio-visual aids and technician

... and other income sponsorship

flyers in the delegate pack



Budgets

Annual income twenty pounds,

annual expenditure nineteen pounds nineteen

shillings and sixpence,[19.97p] result happiness.

Annual income twenty pounds,

annual expenditure twenty pounds and sixpence,[20.2p] result misery.

Mr Micawber in Charles Dickens David Copperfield



Continue or cancel?

cancellation may incur:lost deposits on venues

refunds of any prepayments

speakers spending in anticipation of event

all that effort for nothing

continuation may result in:

negative budgetloss leader informing future events

loss of reputation,

if delegate expectations not realised



Other types of events

Broadly the same considerations

outdoors may also need

formal permission to use public spacefenced area accessible only to ticket holders

security to ensure no freeloaders

public address systems

first-aid provisionindependent caterers



Insurance

what can go wrong?pay-on-the-day and no-one arrives

the weather (no audience - no atmosphere) insurers will cover the risk?they are in business to make money

they consider the risks involved

they request lower premiums where a full risk assessment already exists

where plans/budgets have sensible contingency

MST326-8 EventMgt.ppt

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Transcript of MST326-8 EventMgt.ppt