The Global Content Marketplace for the Digital World

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Why NATPE

• Largest U.S.-based digital content marketplace

• Elite content creators, producers,studios and distributors

• The business behind the trends• Deal making• Multiplatform content• Content & technology innovators• 5000+ Attendees• Media execs from 65+ countries

Who Will Be There?

NATPE By the Numbers

*Based on NATPE 2010 Attendance

Microsoft Advertising messaging at Natpe

• Promote Microsoft Advertising’s platforms as a trusted one stop solution across search, display, gaming, mobile, tv etc. in an uncluttered high-profile environment

• Microsoft Advertising offers a broad array of media solutions to monetize content assets and sell more of your video content

• A brilliant example is Microsoft’s partnership with Burger King to give away small Kinectimal plush toys in their Happy Meals to scan and play with the xBox 360 game.

Sponsor “Advertising Innovations” luncheon Wednesday January 26th

-Introduction and Kinectimals Live demonstration during the luncheon-Prominent Signage at the event-Logo by event name on conference schedule-Logo and Link on NATPEmarket.com-Full page 4-color ad in Day Two of the NATPE Daily-Client provided promo item distributed at event-Full-page 4-color ad in Dec. edition of C21 -Four NATPE 2011 registrations-Customized NATPE e-blast $25,000

“Advertising Innovations” cocktail party in the LIV nightclub, Wednesday January 26, 5-7pm.

One of the top ten nightclubs in the world (http://uk.reuters.com/)

-Two minute spot and introduction-Prominent Signage at the event-Logo by event name on conference schedule-Logo and Link on NATPEmarket.com-Full page 4-color ad in Day Two of the NATPE Daily-Four NATPE 2011 registrations-Customized NATPE e-blast $25,000

Opening Day Keynote: Sir Martin Sorrell Worldwide CEO WPP

• Two minute spot and introduction• Sponsor recognition on live streamed session to audience of over

35,000• Prominent signage• Client provided promo item on seats• Logo by session mame on conference schedule• Logo and link on NATPEmarket.com• Two dedicated NATPE e-blasts• Three NATPE 2011 registrations• Full page 4-color ad in coordinating day of the NATPE DAILY• $20,000

Promote “Microsoft Advertising” as premier digital content syndicator

Sponsor of the wireless internet and splash pages $15,000Sponsor the wireless internet service in the Convention Center, market floor, registration and Content First Lounge (Luster Gallerie above)Every computer that logs onto wireless internet will be greeted with your “Microsoft Advertising” messaging.

Overall sponsor of “Advertising Innovations” track

-Prominent signage throughout the room-Two minute spot and/or welcome introduction-Opportunity to moderate/participate in a session -Full Pace 4/C ad in Day 3 of NATPE Daily-Logo and link on natpemarket.com-Customized NATPE e-blast-Inclusion in conference promotional material-3 NATPE registrations-$15,000