MSN brand guidelines v2.0
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Transcript of MSN brand guidelines v2.0
![Page 1: MSN brand guidelines v2.0](https://reader033.fdocuments.in/reader033/viewer/2022052906/558b0655d8b42aa40f8b46d1/html5/thumbnails/1.jpg)
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C O N T E N T S Logo 3
Color Palette 7
Typography 9
Shapes 11
Letterhead 13 Envelops and Business card 15
E-mail Signature 18
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LOGO Description
- We used the gridded globe to indicate the
most common and effective way for audit
planning, the Grid Model.
- We used the arrow to indicate the risk analysis and assessment procedures taken
by auditors.
- We used the check sign to indicate the audit work structure based on check lists
for consecutive tasks.
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LOGO Background
Basic background
Blue background
Grey background
Black background
English version Arabic version
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LOGO Tagline
The brand mark should always be placed at
a distance of "M" letter from all sides as shown.
English version Arabic version
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COLOR PALETTE Main colors
( R0 G157 B222 )
( C76 M22 Y0 K0 )
( #009dde )
Default color
( R255 G146 B49 )
( C0 M52 Y82 K0 )
( #ff9231 )
( R255 G255 B255 )
( C0 M0 Y0 K0 )
( #ffffff )
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TYPOGRAPHY Website, logo and extensions fonts
Font size is consists of three levels:
Level 1 - Head line 2 (18 px) Level 2 - Head Line 3 (14 px) Level 3 - Paragraph (10 px)
Website font:
Font color: (#6d6d6d) Font name: (Verdana)
Logo font:
Font name: Corbel font
Extensions: Corbel, Verdana, Arial and Tahoma fonts using in letterhead, envelops,
business card and printable materials.
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SHAPES
- We used the arrow to indicate the risk analysis and assessment procedures taken by auditors.
- We used the gridded globe to indicate the most common and effective way for audit planning, the Grid Model.
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LETTERHEAD
English version Arabic version
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ENVELOPES AND BUSINESS CARD
English version
Front
Back
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ENVELOPES AND BUSINESS CARD
Arabic version
Front
Back
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E-MAIL SIGNATURE
E-mail signature font: Verdana. Font size: 10 px.
Font weight: Name (Bold) - job title, titles and numbers (Regular). Font color:
Name, job title and numbers: #666666 (R102 G102 B102).
Titles: #00cccc (R0 G204 B204).
Logo picture size: 200×63 px.
--
Mohamed Salah Al Nemr
Managing Partner
Phone : +20 225 243 399
Mobile : +20 122 8050 003
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