MSLGROUP Peopleʼs Lab: Innovation Catalysts Network#

What is Peopleʼs Lab?#

Peopleʼs Lab: Crowdsourcing Insights & Innovation#Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and approach that helps organizations tap into peopleʼs insight for innovation, storytelling and change.#

Peopleʼs Lab crowdsourcing platform#

The Peopleʼs Lab crowdsourcing platform comes with four pre-configured crowdsourcing applications, each with its own theme. #

Expertise Request!Network#Community members post requests for expertise and respond to othersʼ request by contacting them, or sharing an insight. The most popular open requests are showcased.#

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Innovation Challenge Network#Moderators post innovation challenges and community members post their insights and comment/ vote on othersʼ insights. The most popular insights are showcased.#

Research & Insights Network#Moderators post scenarios and community members post their stories and comment/ vote on othersʼ stories. The most popular story themes are showcased.#

Contest & Activation Network#Community members post multimedia content and comment/ vote on othersʼ content. The most popular content is showcased.#

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Peopleʼs Lab insights and foresights approach #

Photo from novecentino on Flickr##

The Peopleʼs Lab crowdsourcing platform also enables our distinctive approach for distilling insights and foresight from conversations and communities.#

Organic conversation analysis!#To identify themes from social web conversations.#

MSLGROUPʼs own insight communities!#To track important trends over time.#

Custom insight communities!##To create insights to solve a specific problem.#

Deep dive ethnographic research ##To tie together insights via immersion into communities.#

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What is MSLGROUP Innovation Catalysts Network?#

MSLGROUP Innovation Catalysts Network#

Note: The Innovation Catalysts Network is only open to MSLGROUP employees.# #

MSLGROUP Innovation Catalysts Network consists of 150+ MSLGROUP agency leaders, practice leaders and client leaders, who share insights with each other to co-create new and innovative client offerings.#

How to use the Innovation Catalysts Network? (Only for MSLGROUP employees)#

Step 1: Log into Peopleʼs Lab#

Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

Log into the Peopleʼs Lab network by clicking on the “Login (For Members)” link at http://peopleslab.mslgroup.com. If you have forgotten your password, rest it by clicking on the “forgot password” link.#

Step 2: Explore the Innovation Catalysts Network#

Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

You can share insights in response to “scenarios” created by the moderators, to co-create new and innovative client offerings. You can also vote and comment on othersʼ insights.#

1. Go to the public Peopleʼs Lab website.#2. Go to the homepage of the private Peopleʼs Lab network.#3. Read community manager blog.#4. Explore most popular people and insights.#5. Explore other people on the network.#6.Select your network from the dropdown menu.#7. Explore everyoneʼs activity on the network.#8. Explore and edit your own profile.##

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Step 3: Share your own insights#

Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

All Peopleʼs Lab networks have a Tumblr-like rich input interface which allows you to add your insight as text, photo, video, or link, without screenshots or embed codes.#

1. Add an insight as rich text.#2. Upload an image. #3. Add a YouTube link and the video is automatically embedded.#4. Upload a file. #5. Add a link and the screenshot is automatically captured.#

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Step 4: Vote or comment on othersʼ insights#

Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

Vote or comment on othersʼ insights. These show up on the network activity stream on the homepage and the dashboard. You get points for each action. The leaderboards are compiled based on points. #

For more, see: http://peopleslab.mslgroup.com #