MScom Excellence-in-communicationslecture

Executive MScom ProgramUniversity of Luganovia G. Buffi 136900 LuganoSwitzerland

«Changing the rules of the game: the convergenceof media in the global information economy»

Uday Karmarkar L.A. Times Chair in Technology and Strategy,UCLA Anderson School of Management, Los Angeles, USA

6th MScom Excellence-in-Communications LectureZurich, June 10, 2008, 18:30 hrs

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MScomMScom Excellence-in-CommunicationsLecture Series

The MScom lecture series brings international experts to Switzerland to speak on com-munication topics linked to best-in-class management practices. In addition to raisingawareness of communications as a core competency in today’s business environment, thepresentations and discussions are designed to forge closer links between academic rese-arch and corporate practice. The lecture series, which takes place twice per year and ishosted by major multinational companies in Switzerland, also offers a valuable networ-king opportunity for professionals.

The Executive Master of Science in Communications Management (MScom) is a part-time, postgraduate program for experienced communications professionals. Asone of the first of its kind, MScom was founded in 1999 as part of the post-graduate stu-dies program offered at the University of Lugano, Switzerland. Courses are conducted inEnglish over a 21-month period. An international faculty of more than 30 professors fromrenowned institutions around the world ensures the program's academic excellence andits multi-national orientation. MScom cooperates with Copenhagen Business School onprogram content and joint sessions, including the summer session at the UCLA AndersonSchool of Management, Los Angeles, one of the leading business schools in the US.

The HarbourClub is a Swiss association of Chief Communications Officers. Its mission isto foster the professionalization of Corporate Communications through know-how ex-change among leading professionals, to engage in the discussion of current and futurechallenges and to offer its members an exclusive networking platform.

Agenda18:00 Refreshments and networking

18:30 Welcome and introductionMichael Ringier, Chairman of the Board, Ringier AG

Francesco Lurati, Academic Director Executive MScom Program, University of Lugano

Lecture «Changing the rules of the game: the convergence of media in the global information economy»Uday Karmarkar, L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA

Discussion

20:00 Apéro and dinner buffet

Agenda

Topic«Changing the rules of the game: the convergenceof media in the global information economy»

Director of UCLA Anderson's Business and Information Technologies (BIT) Project, Pro-fessor Uday Karmarkar, studies the ways new online information and communicationaffect business practices worldwide. He foresees radical changes in the way informationis created, disseminated and consumed. His conclusions are based on the BIT surveythat is being conducted on technology use in ten countries in different regions of theworld.

Based on his research and professional experience, Professor Uday Karmarkar will raiseseveral key questions to help businesses more successfully navigate the changes:

What will be the impact of new technologies on media and communications?

How will media channels and consumer appliances converge?

Which threats and opportunities will arise from these new trends and the changing competitive landscape?

What are the fundamental changes in the way content will be created, distributed and consumed?

Will we see outsourcing and off-shoring of media jobs?

Which core competencies must be developed to meet the demands of future consumers?

SpeakerUday KarmarkarL.A. Times Chair in Technology and Strategy,UCLA Anderson School of Management, Los Angeles, USAProfessor Uday Karmarkar is the founder and Director of UCLA Anderson's Business andInformation Technologies (BIT) Global Network, which studies the impacts of new in-formation and online communication technologies on business practices worldwidewith 18 research partners in 15 countries.

Uday Karmarkar joined UCLA in 1994 after teaching at the Graduate School of Businessat the University of Chicago (1975-1979) and the Simon School at the University of Ro-chester (1979-1994).

He has published over 70 research papers and articles, has founded two academic jour-nals and is on several editorial boards.

His research interests include the information economy and e-business, technology ma-nagement, manufacturing and service strategy, and performance-centered organiza-tion. Recent BIT sector studies have addressed financial services, electronic health carerecords and the retail distribution of video products and services.

He has undertaken research and consulting projects for a wide array of companies inthe United States, Europe and Asia including the Aditya Birla Group, Eastman Kodak,Ford, GM, Hindustan Lever, IBM, Thomson Publishing (several companies) and Xerox.

Professor Karmarkar holds a B.Tech. from the Indian Institute of Technology, Bombay,and a Ph.D. in Management Science from M.I.T. He serves on the Board of Directors ofthe IITB Heritage Fund, and is on advisory and directors boards of new technology andtraditional companies. He has received the Distinguished Alumnus Award from IITB,and an IBM Faculty Research award in 2004.

More about Professor Uday Karmarkarwww.anderson.ucla.edu/x990.xml

Video insightwww.anderson.ucla.edu/documents/areas/adm/web/vid_UKarmarkar.html

Date and location

Date Tuesday, June 10, 2008, door opening as of 18:00 hrs. The lecture will start at 18:30 hrs. The event will be followed by an apéro and a dinner buffet.

LocationRingier AGPressehaus 1Dufourstrasse 23CH-8008 Zurich

CostsCHF 150 incl. apéro and dinner buffet

Participants The number of participants is limited to 80. Registrations are processed in order of receipt.

Registration deadline The registration deadline is May 31, 2008.

A confirmation and invoice will be sent after registration. For cancellations after the registration deadline, the full amount is still due.

Inquiries Executive MScom ProgramUniversity of LuganoVia Giuseppe Buffi 13CH-6900 LuganoPhone +41 58 666 46 02Fax +41 58 666 47 39Email mscom@unisi.ch

Organizational details

How to get there

Ringier AGDufourstrasse 23CH-8008 Zurich

Tuesday, June 10, 2008, 18:30 hrs, door opening as of 18:00 hrs.

By trainRegular connections from «Zurich Hauptbahnhof» to «Zu-rich Stadelhofen». Journey time 2 to 3 minutes. From the«Zurich Stadelhofen» station it is 5-minute walk to the Rin-gier Pressehaus.

By tramTo the «Opernhaus» stop with tram no. 2 or 4. Or to the«Stadelhofen» stop with tram no. 10 or 15. From there it isa 3- to 4-minute walk to the Ringier Pressehaus.

How to find the event location

RegistrationRegistration formto be returned by May 31, 2008

6th MScom Excellence-in-Communications Lecture: «Changing the rules of the game: the convergence of media in the global information economy»

Uday Karmarkar, L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA

You can register for thisevent until May 31, 2008 on theMScom website(www.mscom.unisi.ch),by email tomscom@unisi.ch or bysending this form by faxto +41 58 666 47 39

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MScom Excellence-in-Communications Lecture SeriesExecutive MScom ProgramUniversità della Svizzera italianaVia Buffi 13CH-6900 Lugano

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