MSc Management Programme Design Academic … Management.pdf · MSc Management Programme ......

MSc Management Programme Design

Academic Year 2014-15

MSc Management

The MSc Management programme is divided into three distinct sections:

The first semester of taught courses or modules (that runs from September to December with examinations in January) worth one-third of the total degree

The second semester of taught modules (that runs from February to April with examinations in May) worth one-third of the total degree

The independent study project (completed between June and August) worth one-third of the total degree

The MSc Management has a distinct range of programme pathways. All MSc Management students undertake the same compulsory modules in the first semester. This provides all students with a core foundation in business and management while also allowing students to change their programme pathway up until December of their year of enrolment. The pathway selected dictates the modules that a student will study in the second semester and the topic of the independent research project completed over the summer. Students on the generalist pathway have the freedom to pick from any pathway units while also being able to undertake their project in any area. The specific modules that you take will use a wide range of different assessment methods that may include coursework, essays, multiple-choice tests, presentations and formal unseen examinations. The School of Management is continually revising and seeking to improve the module and programme catalogue on offer. As such, this document should be taken as indicative rather than definitive and modules may be altered or withdrawn at any time.

Programme Design

Semester 1

Semester 2

MN-M013 Marketing Management (15 credits)

MN-M532 Operations Management (15 credits)

MN-M001 Managing Financial Resources (15 credits)

MN-M522 Strategy (15 credits)

MN-M012 Human Resource Management (15 credits)

Optional Module(s) (to total 30 credits)

MN-M011 Professional Skills Development (15 credits)

Part 2

MN-D004 Independent Consultancy Project (60 credits)

MSc Management

Optional Modules

Subject Area

Finance

MN-M502 Principles of Finance (30 credits)

Human Resource Management

MN-M529 International Human Resource Management (15 credits) MN-M520 Leadership (15 credits)

Marketing

MN-M531 Consumer Behaviour (15 credits) MN-M521 Marketing Research (15 credits)

International Management

MN-M527 Global Business Environment (15 credits) MN-M528 International Management (15 credits)

Entrepreneurship

MN-M524 Theory of Entrepreneurship & Small Business Management (30 credits)

Operations & Supply Management

MN-M526 Supply Chain Management (15 credits) MN-M525 Project Management (15 credits) MN-M523 International Standards (15 credits)

International Management Consulting

MN-M518 International Management Consulting (30 credits)

e-Business MN-M519 Global E-Business (15 credits) MN-M533 Information Systems Management (15 credits)

Decision Analysis & Business Analytics

MN-M534 Business Analytics (15 credits) MN-M535 Data Mining (15 credits)

Sports Management

MN-M536 Sports Management (15 credits) MN-M537 Leadership in Sports (15 credits)

Module Code: MN-M013

Module Title: Marketing Management

Level: M Credits: 15

Semester: TB1 Contact hours: 30

Contact Description: 10 x 2 hour lectures; 10 x 1 hour seminars

Module Synopsis The purpose of this module is to teach students how to analyse markets and buyers' behaviour. It looks at all aspects of marketing including how to identify appropriate markets, how products can be developed to suit chosen markets, and provides an overview of the factors that need to be considered when developing and executing marketing programmes.

Module Aim This module aims to prepare students for a strategic role in marketing management.

Syllabus Analysing the internal and external environment of the company Market and competitor analysis An introduction to Customer Behaviour Segmentation, Targeting and Positioning Product development/product and service strategies Pricing Distribution and Logistics Integrated Marketing Communications Organising and implementing a marketing programme Budgeting for a marketing programme Evaluating the effectiveness of a programme Ethical issues in marketing

Assessment Description Group coursework of 3000 words (40%) 2 hour unseen examination (60%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)

Co-requisite Modules: None (modules you must take in combination at this level)

Non-requisite: None (modules you cannot take if you take this module)


Module Title: Managing Financial Resources


Semester: TB1 Contact hours: 30 Contact Description: 10 x 2 hour lectures; 10 x 1 hour weekly seminars

Module Synopsis Finance and accounting are of critical importance in the support of all business activities so this course is designed to introduce the basic concepts on which finance and accounting are based, providing students with a toolkit that enables a better understanding of the performance of businesses and the decisions and problems they face.

Module Aim This module provides students with an introduction to accounting.

Syllabus How businesses and their resources work.

Sources of finance.

Financial reporting and statements - Content, interpretation/ratio analysis and limitations.

Investment appraisal including payback and net present value.

Budgets and budgeting.

Allocation of resources to business decision making/pricing.

Assessment Description Individual coursework plan of no more than one side of A4 (5%) Individual coursework of 2500 words (25%) 2 hour unseen examination (70%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Human Resource Management




Module Synopsis Human Resource Management (HRM) has become the dominant concept in the field of employment relations in recent times. This course critically evaluates the claim that the firm can achieve a sustained competitive advantage through its human resource with the implementation of HRM. It introduces the key functions of HRM and looks at the implications of HRM of companies operating within diverse contexts.

Module Aim Human Resource Management (HRM) has become the dominant concept in the field of employment relations in recent times. This course critically evaluates the claim that the firm can achieve a sustained competitive advantage through its human resource with the implementation of HRM. It introduces the key functions of HRM and looks at the implications of HRM of companies operating within diverse contexts.

Syllabus Recruitment and Selection Training-introduction to VET (vocational, educational and training) systems Reward Management Performance Appraisal and Development Involvement and Participation Equal Opportunities International HRM

Assessment Description In-class test (30%) 2 hour unseen examination (70%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Professional Skills Development



Contact Description: 10 x 2 hour lecture; 10 x 1 hour seminar

Module Synopsis This module helps equip students with the academic study skills appropriate to the MSc in Management and enhance their employability. This includes use of information technology, commercial awareness, as well as study skills and planning.

Module Aim This module aims to help equip students with the academic study skills appropriate to the MSc in Management and enhance their employability.

Syllabus Sessions (order will vary): Academic Skills - structuring ideas - literature search, using databases, plagiarism - presentations – writing and structuring - group work and team work - time management, revision and exam preparation - cross-cultural working Communication Skills - public speaking - critical writing Employability Skills - graduate employment

Assessment Description 1x 40% group coursework of 3000 words (academic skills – literature review) 1x 40% individual coursework of 2000 words (communication skills - critical writing) 1x 20% individual coursework of 2 pages in length (employability skills) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Operations Management




Module Synopsis Managing Processes concerns with efficient management of resources associated with the production and delivery of goods and services. Operations Management provides the techniques commonly associated with resource management and, as such, is integral to the effective functioning of both manufacturing and service-based organisations. The module covers conceptual and qualitative aspects as well as providing grounding in some of the quantitative techniques used for practical problem-solving in the area of Operations Management.

Module Aim This module aims to provide students an appreciation for both the qualitative and the quantitative aspects of Operations Management.

Syllabus Indicative syllabus: 1.History & Development of Operations Management 2.Service Operations & Service Quality 3.Service: Service Failure and Recovery 4.Quality: Intro and History Quality: Applying Tools Quality, Quality Improvement, 5.Process Design, Process Improvement & Mapping 6.Planning: Capacity Management and Inventory Management 7.Planning: ERP, MRP, Kanban, e-connections Planning: 8.New Product Development Planning: Cross-Functional Operations 9.Lean Operations 10.Supply Chain Management





Module Title: Strategy




Module Synopsis This module provides an introduction to the basic frameworks and concepts used in modern business.

Module Aim The aim of this module is to provide students with the basic analytical and theoretical models used in business research and practice.

Syllabus 1. Introduction to strategy. Levels of strategy and strategic decision making. 2. Global Organisation and outsourcing, new global power balance and Eastern superpowers 3. Analysing the strategic environment: The macro / micro environment. Introducing the importance of the external context. PESTEL / SWOT analysis and scenario planning. Industry and market analysis using Porter’s Five Forces model and strategic group mapping 4. Internal analysis – Establishing Core Competence ( part one): Introducing the resource based view. Resources, competences and strategic capabilities. Introduction of “VRIO” to assess competitive advantage. 5. Internal analysis – Establishing Core Competence (part two): Value systems and managing strategic capabilities /core competencies. Use of the value chain model emphasizing the techniques of application. 6. Stake holder mapping and management. Some brief background on the strategic importance of stakeholders. A brief history, including Freeman 1984. Introduces the power/interest matrix to map stakeholders 7.Competitive positioning: Use of Porter’s generic strategies and Bowman’s strategy clock to analyse current strategic position of the organization 8. Organisational structure - M form, corporate parenting, public sector 9. Identifying and evaluating strategic options. Use of models such as product / growth market matrix to identify options and use of “suitability, acceptability, feasibility” criteria for the latter. 10. Module summary / revision





Module Title: Principles of Finance



Contact Description: 20 x 2 hour lectures; 10 x 1 hour weekly seminars

Module Synopsis This module covers the conceptual, technical and computational aspects of corporate finance. The course provides an introduction to the key topic areas of corporate finance including portfolio analysis; the Capital Asset Pricing Model; investment appraisal; corporate governance.

Module Aim The aim of the module is to examine the key concepts underpinning corporate financial decision making. This module aims to enhance the students knowledge of the decisions in corporate finance to be undertaken in the business world and the role of financial markets

Syllabus The role and functions of a financial system

The role and characteristics of financial markets and intermediaries

Nature and characteristics of financial securities

Capital markets and Efficient Market Hypothesis (EMH)

Time Value of Money, Annuity and Perpetuity

Investment Appraisal Methods

Revision of basic statistical concepts applicable to portfolio theory

Portfolio Theory - Portfolio management and simple optimisation

Capital Asset Pricing Model (CAPM)

Cost of Capital - Introduction to Discounted Cash Flow Analysis

Bond & Equity Valuation

Capital Structure of a firm

Dividends and Dividend Policy

Real options and Project risk management

Assessment Description 2 x in-class test held under exam conditions (20% each) 3 hour unseen examination (60%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: International Human Resource Management




Module Synopsis This module investigates some of the challenges facing multinational companies in developing and successfully operating international human resource policies and practices for their global staff. A key challenge is posed by cross cultural differences reflected in their international subsidiaries.

Module Aim This module aims to introduce students to the responsibilities of the international HRM function in multinational companies and the specific challenges of managing an international workforce particularly at more senior management levels.

Syllabus 1 Introduction to MNCs and the challenges of developing and successfully operating international HRM policies 2 International Human Resource Management (IHRM)-what is it? 3 Cross-cultural and institutional differences and their implications for IHRM 4 The IHRM challenges of mergers and acquisitions 5 International managers: Recruitment and selection, training and development 6 International managers: Compensation and performance management, repatriation 7 Anglo-American systems of employment vs East Asian systems of employment 8 Employment systems in developing countries 9 Multinational companies and the transfer of employment practices 10 Supranational employment actors and the development of an international employment system





Module Title: Leadership


Semester: TB2 Contact hours: 30 Contact Description: 10 x 2 hour lectures; 10 x 1 hour seminars

Module Synopsis Leadership continues to be discussed and sought after, even though we now live in supposedly more democratic times with flatter organisations and empowered employees. It also remains a perennial issue in organisation studies, with significant questions concerning how best to understand the theory and development of leadership. Students will be exposed to a range of classical and contemporary approaches to the study of leadership and will examine the practical implications of these for strategic leadership and the management of change.

Module Aim This module aims to teach an appreciation of a variety of leadership theories and develop students' ability to qualitatively reflect on their own leadership strengths and capabilities.

Syllabus 1 Leadership defined – what makes a leader and what do they do? 2 Trait vs skills vs style vs situational approaches 3 Trait vs skills vs style vs situational approaches 4 Contingency theory 5 Path-goal theory 6 Leader-member exchanges 7 Transformational leadership 8 Servant Leadership 9 Authentic Leadership 10 Team Leadership Each lecture has an accompanying seminar on the same topic, except for: Week 5 – coursework preparation seminar Week 10 - revision session and worked mock-exam.





Module Title: Consumer Behaviour




Module Synopsis An understanding of international consumer behaviour in the fast-changing environment is critical to marketing management. The module is designed to examine key factors influencing consumer behaviour (e.g. the psychological core, culture and social issues, decision making processes, innovation). The module will explore different methods and/or approaches to understand consumers and discuss implications to marketing management.

Module Aim Consumer behaviour is an interesting subject of dynamics. It involves thoughts, feelings and actions when consumers are engaged in consumption processes. An understanding of consumer behaviour in the fast-changing environment is critical to marketing management. This module provides an overview of consumer behaviour and possible approaches for marketing strategies. The module is designed to examine key factors influence consumer behaviour (e.g. the psychological core, culture and social issues, decision making processes, innovation). The module will explore different methods and/or approaches to understand consumers and discuss implications to marketing management.

Syllabus 1.Consumers in the international market – introduction to consumer behaviour 2.The consumer society: motives and values 3.Shopping, buying and evaluating 4.Perception 5.The self 6.Motivation, values and lifestyle 7.Consumers as decision markets: learning and memory 8.Attitudes 9.Individual decision marketing and influencers/reference groups 10.Consumer behaviour for marketing: marketing mix, segmentation and targeting Each lecture has an accompanying seminar on the same topic, except for: Week 5 – coursework preparation seminar Week 10 - revision session and worked mock-exam.

Assessment Description Individual coursework plan of no more than one side of A4 (5%) Individual coursework of 3000 words (35%) 2 hour unseen examination (60%) Pre-requisite Modules: None (modules you must complete and pass before taking this module) Co-requisite Modules: None (modules you must take in combination at this level) Non-requisite: None (modules you cannot take if you take this module)


Module Title: Marketing Research


Semester: TB2 Contact hours: 30 Contact Description: 5 x 3 hour lectures; 5 x 3 hour computer labs

Module Synopsis This module examines both the theoretical and practical sides of the marketing research process. Overall, the course is designed to equip participants with the knowledge to be able to design, implement and evaluate theoretically sound marketing research projects in a commercial environment. The module is designed to enhance the analytical capabilities of students using basic as well as advanced marketing research techniques and tools including multivariate methods. The emphasis is on thoroughly understanding marketing research techniques and the compilation of a marketing research report.

Module Aim This module aims to provide students with the knowledge to be able to design, implement and evaluate theoretically sound marketing research projects in a commercial environment.

Syllabus Lectures and workshops: 1 Marketing Research Process and Problem Definition (3 hour lecture) 2 Secondary Data Sources & Research Ethics (3 hour lecture) 3 Qualitative Research (NVivo computer lab) (3 hour computer lab) 4 Experiments and observations (3 hour lecture) 5 Questionnaire Design (3 hour lecture) 6-9 Quantitative data analysis (review of tests of difference, regression, factor/cluster analysis in SPSS) (3 hour computer labs) 10 Research Reports (3 hour lecture)

Assessment Description 2 x individual coursework analysis proposal (one side of A4) (5% each) 2 x individual coursework analysis (45% each) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: The Global Business Environment



Module Synopsis This module provides an analysis of the changing global political economy with a focus on the implications of these changes for business management.

Module Aim The module aims to set business practice in a broader geo-political context by exploring current issues in international political relations.

Syllabus Lectures: 1 – Global context: the emerging global order 2 – Liberalism and neo-liberalism 3 – Marxist theories of international relations 4 – Social constructivism 5 – International political economy 6 – International law and the United Nations 7 – Global security threats 8 – Human rights and humanitarianism 9 – Regionalisation and nationalism 10 – Globalisation and transformation of the political community Each lecture has an accompanying seminar on the same topic, except for: Week 5 – coursework preparation seminar Week 10 - revision session and worked mock-exam.





Module Title: International Management




Module Synopsis The module will emphasise the economic, geographical, legal and political factors that make international business different from purely domestic activities. The module will provide a sense of the key issues affecting international businesses in regard to country specific political and economic differences, social responsibility and wider issues in international political economy.

Module Aim This module aims to give students a firm understanding of the issues managers are faced with in an international environment in terms of economic, political and legal factors.

Syllabus Lectures: 1 – Regional and global strategy, the multi-national enterprise 2 – International politics and culture 3 – International trade, financial markets and institutions 4 – Marketing & Organisational strategy 5 – Innovation, entrepreneurship and ‘born global’ firms 6 – Production & HRM strategy 7 – Financial strategy, direct investment and exchange markets 8 – Politics and ethics in international business 9 – Regional strategies: the developed world & economic integration 10 – Regional strategies: the developing world Each lecture has an accompanying seminar on the same topic, except for: Week 5 – coursework preparation seminar Week 10 - revision session and worked mock-exam.





Module Title: Theory of Entrepreneurship and Small Business Management




Module Synopsis This module is intended to provide students with an understanding of all the issues encountered by entrepreneurs in practice while framing these issues theoretically.

Module Aim The aim of this module is to provide students with a broad understanding of the concept of entrepreneurship and to investigate the main practical issues that entrepreneurs encounter in setting up and running a new or maintaining a small business.

Syllabus

Indicative syllabus: Introduction: Entrepreneurship and the Economy Theory of Entrep: Is an Entrepreneur Made or Learnt? Theory of Entrep: Schultz & Schumpter to RBV/TCE and beyond Getting Started: Innovation, Creativity and Crowd-sourcing Getting Started: Mastering new product development and Customer Research Getting Started: Market analysis, research and planning Getting Started: Finding finance: venture capital and public sources. Getting Started: Basic computing and data analysis Getting Started: Legal Issues: Structures and Employment Running a Business: Operations, supply and networks Running a Business: Decision analysis and forecasting Running a Business: E-Business and Social Media Running a Business: Sales, negotiation and sales force management Running a Business: Book-keeping, profit/loss, accounting, finance and tax Growing a Business: Transformational & Inspirational Leadership Growing a Business: Growing pains and discontinuous shifts Growing a Business: International Expansion and Export Growing a Business: Corporate Entrepreneurship Giving Back: Ethical and Environmental Standards; Social Entrepreneurship Maximising Return: IPO and sale

Assessment Description 2 x Individual coursework plan of no more than one side of A4 (5% each) 2 x Individual coursework of 2500 words (20% each) 2 hour unseen examination (50%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Supply Chain Management




Module Synopsis This module extends the internal focus of operations management to look at entire supply chains of linked organisations working together.

Module Aim The module aims to prepare students for the modern working world of operations, supply chain management or purchasing/procurement. Contemporary challenges in supply chain management will be evaluated theoretically and practically.

Syllabus Introduction to Purchasing & Supply Chain Management Competing with Supply Chains: Make or Buy to Long-run Partnership Supplier Assessment Supplier Development / Supplier Driven NPD Japanese SCM & Lean Transformation Logistics Management Supplier Associations & Parks Technology in the Supply Chain: RFID to e-Business Public Purchasing Regulations Service Supply Chains





Module Title: Project Management




Module Synopsis This module is intended to provide students with a thorough understanding of the project management process and the ability to undertake management of projects in practice. This includes the use of computer based project management software for planning and control.

Module Aim The module aims to provide students with an understanding of the subject of project management and prepare them to undertake project management activities in the real world. This module will also support students undertaking independent group based work during the course to their studies.

Syllabus The context of project management, its structures Project sources, initiation, types and features. Project objectives and specifications. Project Management - Management groups, aims of project management, staffing of project management groups. Planning the project - Estimating, networks, risk analysis, work breakdown structure, work packages, probabilistic methods. Strategy deployment through projects and project strategy, from strategy to planning, Overview and detail models of planning, Project execution and control, and process development. Project Monitoring and the effects of change. Reporting procedures. Project reviewing systems - the use of computers in project control, simulation, coding methods for cost control.





Module Title: International Standards



Module Synopsis This module provides an overview to the background, development and rationale for international (quality) standards systems. In addition to the lecture course, students will undertake a range of case study exercises and practical implementation workshops.

Module Aim To prepare students to be able to take on the role of international standards/compliance/quality officer in any organisation.

Syllabus Lecture series: Operations/Service Management – Quality Imperative From Quality Control to Quality Assurance to Total Quality Management Overview of Lean Systems and TPM Quality Management Systems (ISO, BSI) Quality Auditor – roles and responsibilities Quality Management Systems - audit areas Quality Management Systems - process management Quality Management Systems - design and after sales processes Audit reporting and case studies Business continuity planning and critical incident recovery Designing new quality management systems Seminars/workshops: - case studies of: Tesco, Dell, Airbus, misc. safety cases inc. healthcare - costs of quality workshop (prevent, appraise, fail) - formal systems and the Shingo prize - use of flow charts to document business processes - risk assessment





Module Title: International Management Consulting




Module Synopsis The module is designed to develop an awareness and a detailed understanding of approaches to tactical and strategic management consulting including large scale transformation of business processes.

Syllabus Teaching on this module will involve extensive use of 'An Introduction to Management Consultancy' by Marc G. Baaij (see reading list). The syllabus will, therefore, adhere to the following subject areas: - The management consultancy phenomenon - The management consultancy industry - The management consultancy firm, - The management consultancy project

Assessment Description Group coursework plan of no more than one side of A4 (5%) Group coursework of 4000 words (45%) 2 hour unseen examination (50%) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Global e-Business



Module Synopsis The module is designed to develop an awareness of how electronic business technologies and models are shaping the practice of contemporary organisations. This will include consideration of a full range of e-business systems, from the internet to mobile technologies and apply them in developed and developing world contexts. The module brings together a range of conceptual models, frameworks, theories and cases to build an integrated picture of modern e-business practice for organisations large or small, public or private sector, domestic or global.

Module Aim The module aims to provide students with a comprehensive awareness of modern e-business models, technologies and practices.

Syllabus - Background and development of e-business - Critical and theoretical issues in e-business - e-Business adoption - Business models and e-business strategy - e-marketing - Business-to-business e-commerce and value chain strategy - Online communities and social media - Mobile business - New and future technologies - Privacy, trust and security in e-business - E-business in the developing world





Module Title: Information Systems Management


Semester: TB2 Contact hours: 30 Contact Description: 10 x 2 hour lecture; 10 x 1 hour seminar

Module Synopsis This module deals with the management of information technology and systems as practiced in organizations today. It provides coverage of the critical organizational activities devoted to the maintenance of the technological infrastructure required by modern organizations, including management, strategy and planning.

Module Aim The module aims to create a broad awareness of the issues in managing information systems in modern business organisations.

Syllabus 1 Module Introduction 2 The Organisational Environment

- The External Business Environment - The Internal Business Environment - Business Strategies in the New Work Environment. - The Technology Environment – Hardware, Software, Data and Communication Trends - Elements of IS Organisations - Procedure based Vs Knowledge based work

3 Supporting IT-Enabled Collaboration - Teams: the basis of organisations - Understanding Groups - Systems to support Collaboration - Managing IT-Enabled workflows

4 Technologies for Developing Effective Systems - System Development - System Integration - Inter-organisational System Development - Internet-Based Systems - Outsourcing IS Functions.

5 Management Issues in Systems Development - Introduction: Infrastructure Management, CRM, Product Innovation - Project Management - Modernising Legacy Systems - Measuring System Benefits

6 Managing Information Security - Information Security - Planning for Business continuity - Security: a core competency

7 Leadership Issues in the Digital Economy: The Top IS Job - Where is the IS organisation headed - The CIO’s responsibilities - IS Governance 8 Strategic Uses of Information Technology - History - Internet Revolution - The Cheap and Disruptive Revolution - Does IT still matter

9 Strategic Information Systems Planning -The difficulty of planning -The changing world of planning - Eight planning techniques

10 Supporting Knowledge Work - Managing Knowledge - A model for Managing Knowledge - Intellectual Capital Issues - Wikis





Module Title: Business Analytics




Module Synopsis Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government – providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics – both in theory and in practice from a strategic perspective.

Module Aim The module aims to prepare students for the analysis of large data sets in business organisations.

Syllabus What is big data and why is it important Big data technology Business analytics models Business analytics at the strategic level Development and deployment at the functional level Business analytics at the analytical level Data sourcing and collection Embedding an analytic approach across the organisation Information management Business analytics modelling in practice Data privacy and ethics





Module Title: Data Mining




Module Synopsis The module is designed to provide students with practical and applied knowledge of how to conduct data mining activities for business and management purposes. This includes conceptual approaches and key concepts in data mining as well as the statistical and modelling techniques necessary to analyse large data sets to generate meaningful business intelligence. The module takes a data driven approach to operation of data analysis.

Module Aim The module aims to prepare students for undertaking analysis of large data sets, and to make students aware and informed on the benefits and applications of data mining for business or management.

Syllabus Introduction to data mining Data Input: concepts, instances and attributes Data output: knowledge representation (linear models, rules, trees) Simple Algorithms Statistical modelling Validation and evaluating output Applied data mining: decision trees, classification rules, association rules Extended linear modelling and prediction Data transformation

Assessment Description 2 x Individual coursework plans of no more than one side of A4 - project report on data mining exercise (5% each) 2 x Individual coursework project report on data mining exercise (45% each) Pre-requisite Modules: None (modules you must complete and pass before taking this module)




Module Title: Sports Management



Contact Description: 10 x 2 hour lectures; 5 x 2 hour seminar

Module Synopsis The module is designed to develop an awareness of how sporting organisations and elite sports teams are managed. The module provides contextual awareness to the setting and translates topics in general management into this arena.

Module Aim The main aims of the module are to develop existing knowledge and skills of students to enable them to become effective managers of sporting organisations (private and public service).

Syllabus

1. Introduction: the context and commercialisation of sport 2. Governance systems in sports 3. Ethics in sports management 4. Organisational behaviour in sports organisations 5. Human resources management in sports 6. Sports finance management 7. Strategy for sports management 8. Operational quality performance and control in sports management 9. Managing sports in practice: small and not-for-profit sports organisations 10. Managing sports in practice: large for-profit sports organisations




3


Module Title: Leadership in Sports




Module Synopsis The module is designed to develop an awareness and the critical questioning skills of future sports leaders when working in the organisational or high performance team setting.

Module Aim The main aims of the module are to: develop existing knowledge and skills of students to enable them to become effective leaders of sporting organisations, teams and elite teams; develop critical awareness and understanding of management, organisations and the role of the leader within complex adaptive system; ensure that the student is aware of the enablers for high performance.

Syllabus 1 Introduction of Sports Leadership 2 Leadership Theories 3. Complex Adaptive Leadership 4 Team work (coaching and learning contracts) 5 High performance Teams (Rehearsal and Visions) 6 Effective Communication and Neuro Linguistic Programming (Feedback) 7 Leadership Resilience and Personal Awareness (Emotional Intelligence) 8 Learning and reflection (Research methods) 9 Models and Strategies for Success 10 Revision




4

Module Code: MN-D004

Module Title: Independent Consultancy Project

Level: D Credits: 60

Semester: TB3 Contact hours: 8 Contact Description: 5 hours briefing sessions; 6 x 30 minute advisor meetings

Module Synopsis This module forms the compulsory Part II stage of the MSc Management. The module requires students to undertake a management consultancy report for a business within their chosen pathway area. This involves analysis of the current situation of the business as related to either a business opportunity or business problem. This analysis maybe based on either (i) collection of primary data inside the organisation, or (ii) based on a review of secondary data (ie.,published works and information on the company). Students will then, using knowledge gained during the MSc Management programme, as well as a detailed literature review, identify a path forward for the company and evaluate the feasibility of their suggestions.

Module Aim The module aims to bring together all elements of the MSc Management by requiring students to apply what they have learnt during the programme in a real world organisation. This process aims to translate class-room based theory into practice-based knowledge.

Syllabus Participants are required to write a management consultancy report on a real company. Acting like an external management consultant, the participant will perform an analysis of the company and its environment using publicly available data. The report should identify areas of improvement, the rationale for change, the resources needed, and the expected outcomes.

Assessment Description 5% Project Proposal 95% individual 15000 word report. Pre-requisite Modules: None (modules you must complete and pass before taking this module)


Non-requisite: MN-D005; MN-D006 (modules you cannot take if you take this module)

MSc Management Programme Design Academic … Management.pdf · MSc Management Programme ......

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