BERLINLONDONMADRID

PARISTURIN

WARSAW

MSc in Marketing & Digital MediaDESIGNING TOMORROW

ESCP Europe quick facts

The MSc in Marketing and Digital Media aims to equip students with the skills in knowledge to succeed in an international, cutting-edge career in marketing. To do so, the programme focuses in how to apply key strategic marketing aspects in an increasingly digital and globalized world.

The programme includes two study terms in Madrid, one term in Berlin/London, and one professionalization term. This is your first step for a successful and international professional career!

Programme objectives

The World’s 1ST Business School (est. 1819)

60,000 alumni in 150 countries worldwide

5,000 managers and executives in executive training each year

130 academic alliances worldwide

155 research-active professors representing 30 nationalities

A full portfolio Bachelor, Masters, MBAs, PhDs and Executive Education

6,000+ students representing 120 nationalities

6 urban campuses

3 international accreditations AACSB, EQUIS and AMBA

Prof. Lorena BLASCO-ARCASScientific Director MSc in Marketing and Digital MediaPhD in Business Administration by the University of Zaragoza

Niko MUÑOZExecutive DirectorSenior Teaching Fellow in the Department of MarketingPhD in Business Administration by the Pontifical University of Comillas (ICADE)

• Data and analytics for decision making• Introduction to Digital Marketing• Brand Building• Strategic Marketing Decisions: Business Game• Customer Experience (CX)• Finance for Marketing• Digital Project Management for marketers• Digital Analytics 1: Website design and coding

project I• Digital Analytics 2: Google analytics• Digital Talks• Effective Communication & Cross-Cultural

practice• Personal Development• Career Workshop• Master Thesis Seminar

TERM 1 (SEPTEMBER to DECEMBER) MARKETING & DIGITAL STRATEGY

• Professional Thesis• Internship

TERM 4 (JULY to DECEMBER)Profesionalization

• Communication 360• Integrated Mk Communications and

Advertising in the digital Age• Media planning and buying negotiation*• Robots and AI in Business*• Branded Content• Creativity in Communication• Social Media Management• Mobile Strategy• Pricing & Customer Value• Research Methods for Marketers• Digital Analytics 1: Website design and coding

project II• Digital Analytics 2: SEM y SEO• Digital Analytics 3: Google Adwords

TERM 2 (JANUARY to APRIL) MARKETING COMMUNICATIONS

Your curriculum

A full time programme including • Duration: 15 months • Language: English • Study location: Madrid & London/Berlin • Go-To-Market Specialization tracks in

London and Berlin

• An international seminar in Silicon Valley, San Francisco

• 4-month worldwide internship • A professional Master thesis • Start: End of September

The MSc in Marketing & Digital Media is a private ESCP Europe diploma, accredited by the French Conférence des Grandes Écoles

*Elective Course

Madrid - Live Case Study: L’ORÉAL

Madrid - Live Case Study: HAVAS MEDIA

TOTAL ECTS: 90

TERM 3 (MAY to JULY)Go-to-Market Specialization Tracks

LONDON BERLIN

• International Consulting Project (ICP) and Closing Seminar

MADRID

International seminar in Silicon Valley, San Francisco

• Digital transformation and entrepreneuship track

• Digital Fashion and luxury track

• Big Data & Analytics track

2019 class profile

Testimonial

“ One of the best career moves I made was joining ESCP Europe for the MSc in Marketing and Digital Media. I wanted to go work for a tech company, but felt that I lacked the knowledge to do so, this master opened so many doors in that respect. I acquired an immense digital knowledge through my professors, who all ranged from entrepreneurs, Google Marketing directors and talented academics. Not to mention that you do all this whilst in Madrid, London and San Francisco: 3 vibrant and youthful cities with a handpicked diverse and fun class! If I could go back in time I wouldn’t change one thing from this master. ”

María Luisa Austad D Vasconcelos E Sousa. MSc Marketing and Digital Media, Madrid & London campus - 2017/18. Previous studies: BSc Business Management University of Surrey (3y)

Current position and company: SMB Account Manager, Facebook EMEA Headquarters

Career opportunities • Product Manager• Digital Health Consultant• Marketing Project

Manager• Digital Manager

• Digital Account Manager• CRM Manager• SEO • Traffic Management• Marketing Analytics

• Consultant• Business Development

Manager• Digital Marketing Expert• Community manager

• Acquisition Marketing Manager

• Brand Manager• e-commerce• Social Media strategist

72% Women28% Men

90% InternationalStudents

€31,000 average annual salary

Less than 3 moths after graduation91% are employed

90% have a job with an international dimension

Job survey

10 %Consulting

10 %Agribusiness

10 %Energy 10 %

InformationTechnologies

10 %CommerceDistribution

50 %CommunicationAdvertising

How to apply

2020fees • Application fees: 130 €• Tuition fees: 20.000 €

ONLINE APPLICATION

WWW.ESCPEUROPE.EU

PROFILEEVALUATION

1 2

• A Bachelor or Master degree in any field of study Minimum 180 ECTS

• Advanced English level: C1 TOEFL IBT: 100 TOEFL written: 600 TOEFL computer based: 250 IELTS: 7

• 12 months of professional experience is recommended

• International profile

• Real motivation to join the Master and for a high-level career in this field

Admission requirements

Yourcontact

Johanna Carolina Ariasmsc.marketingdigital@escpeurope.eu+34 91 335 92 44

Note: The information contained herein is subject to change.

ENGLISHTEST

TOEFL, TOEIC OR IELTS SCORES

NUMERICAL & VERBAL

TEST

PERSONALINTERVIEWIF ELIGIBLE

3 4

This Master does not lead to an official diploma in Spain (Decree 84/2004 BOCM)

This

docu

men

t is n

ot c

ontra

ctua

l. Plea

se c

heck

our

web

site f

or u

pdat

ed in

form

ation

. M

aque

tte

: CCI

Par

is ID

F / C

icero

367

2-20

18 -

Octo

bre

2018

- Ph

oto

créd

its : D

an Ts

antil

isBERLINHeubnerweg 8 - 1014059 Berlin, DeutschlandT: + 49 30 320070

LONDON527 Finchley RoadLondon NW3 7BG, United KingdomT: + 44 20 7443 8800

MADRIDArroyofresno 128035 Madrid, EspañaT: + 34 91 386 25 11

PARIS RÉPUBLIQUE79, av. de la République75543 Paris Cedex 11, FranceT: + 33 1 49 23 20 00

PARIS MONTPARNASSE3, rue Armand Moisant75015 Paris, FranceT: + 33 1 55 65 56 57

TURINCorso Unione Sovietica, 218 bis10134 Torino, ItaliaT: + 39 011 670 58 94

WARSAWc/o Kozminski University International Relation Office57/59 Jagiellońska St.03-301 Warsaw, PolandT: + 48 22 519 22 89

MSc in Marketing & Digital MediaDESIGNING TOMORROW

ESCP Europe is among the 1% of business schools worldwide to be triple-accredited.