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Innovation from a Retailer’s Perspective
FIT FOR PURPOSE, FIT FOR BRAND
Simon Allison and
Claire Hughes
Offer customers, under the company’s brand name a selected range of high quality, well designed and attractive merchandise at reasonable prices which represent good value
•Our Principles
FIT FOR PURPOSE, FIT FOR BRAND
Simplify operational procedures so that the business runs efficiently
Foster good human relations with staff, customers and suppliers
•Lord Marcus Sieff, 1951
• SALES 08/09 - £9bn PBT 08/09 - £620m
• 640 Stores in the UK• UK Largest Clothing Retailer
• 11.1% Market Share• 4% share of UK Food Market
•Background
FIT FOR PURPOSE, FIT FOR BRAND
• 4% share of UK Food Market• International Business
• 8% of Group Turnover with 257 stores in 36 Countries.
• 16 Million visitors to our stores each week• Major investment programme in systems for
efficiency and growth
M&S Timeline
FIT FOR PURPOSE, FIT FOR BRAND
FIT FOR PURPOSE, FIT FOR BRAND
FIT FOR PURPOSE, FIT FOR BRAND
INNOVATION CAN COME FROM REDEFINING YOUR OFFER
FIT FOR PURPOSE, FIT FOR BRAND
FIT FOR PURPOSE, FIT FOR BRAND
Key Innovation Themes
• Efficiency/Value
• Quality/Consistency
• Taste/Flavour
We are prioritising resource on Innovation in the following areas:
FIT FOR PURPOSE, FIT FOR BRAND
• Health/Nutrition
• New Markets/Opportunities
• Ethics/Trust
We are prioritising resource on Innovation in the following areas:
Key Innovation Platforms
FIT FOR PURPOSE, FIT FOR BRAND
• Science Knowledge
• Network
• Strategic Partnerships
Making it happen
FIT FOR PURPOSE, FIT FOR BRAND
• Budget
• Suppliers
• External findings
GATE
Capacity building for the
Taking a theme Big Idea and
Working towards
Customers experience
Where else can we?
GATE GATE GATE
EXECUTEEXPLORE ENABLE EXPAND EXPLOIT
The Innovation Journey
FIT FOR PURPOSE, FIT FOR BRAND
building for the pipeline
Big Idea and identifying specific projects
towards delivering a product/s
experience product
we?
The aim: To create a strong flow of first to market innovations which deliver genuine differentiation
Supplier led Customer led
M&S led
New cooking Ingredient removal
Equipment Processing
Long Term Innovation at M&S
FIT FOR PURPOSE, FIT FOR BRAND
Delivering key qualities to a wide
range of added value food
Making ranges accessible to all
Making dieting effective and
sustainable ensuring customers stick to
their diet
Equipment manufacturer Supplier
M&S Customers
Cross category
M&S Category team
Processing trials
M&S Customers
Suppliers
M&S Health team
M&S Customers
Suppliers
SuppliersSuppliers
Centres Centres
NPDNPD
TechnicalTechnical
FIT FOR PURPOSE, FIT FOR BRAND
Centres Centres
Of Of
ExcellenceExcellence
Role of Science in Delivering Innovation
FIT FOR PURPOSE, FIT FOR BRAND
Science as an Enabler
FIT FOR PURPOSE, FIT FOR BRAND
Suppliers
• Strong science supporting protein as most satiating macronutrient and therefore helping to control hunger
More Hungry Typical mealProtein enriched meal
The Science
FIT FOR PURPOSE, FIT FOR BRAND
Less Hungry
Less Hungry
• Launched 32 lines – meals, salads, soups and sandwic hes
The Range
FIT FOR PURPOSE, FIT FOR BRAND
• TV ad
• In store Leaflet with menu plans & recipes
• Promotion - £1 off range
• Ranging together in store
• New website – www.marksandspencer.com/health
Launch Support
FIT FOR PURPOSE, FIT FOR BRAND
• In store décor
• M&S magazine
• PR campaign inc. local radio
Market Share
• M&S market share in healthy meals
By 10%
• Top 3 UK brands
FIT FOR PURPOSE, FIT FOR BRAND
• Top 3 UK brands
COU/Weight Watchers/SFL
PR Coverage
FIT FOR PURPOSE, FIT FOR BRAND
“This range is absolutely excellent, many thanks to all
involved in the development. For the last 2 weeks I have been eating Simply Fuller Longer
salads for lunch and the meals for dinner resulting in a reduction of 10.5lbs without any feelings of
“This product is astounding! It is delicious and lives up to its
name. Thank you for introducing it and please,
never take it off the market.”
“Just had a look at
What did our customers say…
FIT FOR PURPOSE, FIT FOR BRAND
hunger……”
“The new M&S Simply Fuller Longer range is top be praised and a valuable addition to your range.”
“First of all please let me congratulate you on the new Simply Fuller Longer range. I love it! The chicken biryani tastes great and I’m looking forward to trying the rest.”
“Just had a look at the new diet and I am
very impressed.”
SFL Diet Trials:
• 40 overweight/obese men & women
• SFL Diet for 1 month
• Free living (natural environment)
What next...
FIT FOR PURPOSE, FIT FOR BRAND
• Recording: weight, food intake, hunger and other biomarkers of health
FIT FOR PURPOSE, FIT FOR BRAND