M&S Packaging Design
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Transcript of M&S Packaging Design
![Page 1: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/1.jpg)
Max Seabrooke-
MARKS & SPENCER-
Bacon Packaging Design
![Page 2: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/2.jpg)
Initial testing of the mechanism on an already opened pack.
The seal was too strong to open the existing packaging; this was down to too much adhesion over a large area.
Experimenting with different forms to make the initial opening easier.
![Page 3: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/3.jpg)
REMOVE
British Unsmoked
Back Bacon
MARKS &SPENCER
RESEALABLE PACK
-EXTENDED
FRESHNESS8
RASHERS
OUTSTANDING
VALUE Best of British
SLIDE SLEEVE RIGHT TO OPEN
SLIDE SLEEVE LEFT TO RESEAL
USE BY:
250g e
REVEAL RESEAL
British Unsmoked
Back Bacon
MARKS &SPENCER
RESEALABLE PACK
-EXTENDED
FRESHNESS8
RASHERS
OUTSTANDING
VALUE Best of British
SLIDE SLEEVE RIGHT TO OPEN
SLIDE SLEEVE LEFT TO RESEAL
USE BY:
250g e
British Unsmoked
Back Bacon
MARKS &SPENCER
RESEALABLE PACK
-EXTENDED
FRESHNESS8
RASHERS
OUTSTANDING
VALUE Best of British
SLIDE SLEEVE RIGHT TO OPEN
SLIDE SLEEVE LEFT TO RESEAL
USE BY:
250g e
![Page 4: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/4.jpg)
Slide function is effortless, especially helpful for people with limited dexterity.
Resealing prolongs the bacon’s freshness and increases lifetime. Also acts as protection from contamination by other foods in the fridge.
Removes the need of household kitchen film.
Reduces the likelihood of food waste.
![Page 5: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/5.jpg)
The new form makes the customer curious, therefore drawing them in to investigate.
Clear communication about material separation and recycling is located on the underside of the sleeve.
![Page 6: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/6.jpg)
Specifically, for the size of the ‘Unsmoked Back Bacon’, approximately 21 packs could be transported in one BOC crate.
Easily manipulated to suit the various types/sizes of bacon cuts.
The design could be modified to package other meats or even other types of food, for example, cheeses, cured meats, flatbreads, pate.
![Page 7: M&S Packaging Design](https://reader035.fdocuments.in/reader035/viewer/2022062521/568bd9191a28ab2034a5ca47/html5/thumbnails/7.jpg)
Card Sleeve-
One side of Flexographic print on recycled card
PP/PET layered film-
Anti-mist coated, MAP heat sealed
PET Tray-
Simply thermoformed, high recycled content