Ms heliocare implementation changed

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    17-Jan-2015
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Transcript of Ms heliocare implementation changed

  • 1. Heliocare Oral Supplement By Little Red Music Box

2. We are dedicated to provide the finest range of sun protection products that gives more confidence to consumers that faces strong sun radiation on a daily basis Beauty build from the inside 3. To create awareness of brand and product among 90% of the target audience. Create knowledge and understanding of product features and benefits 4. Regular sunscreen users Supplementary vitamin pills users People whom are attracted to the features, intended use for the whole family 5. Demographic On basis of age: 18- 40 years old On basis of sex: All sex (Dinks) On basis of income: Middle to High On basis of social class: High Geographic Bangkok, Pattaya, Hua-Hin Psychographic Lifestyle: Trendy Interest: Beauty, Health 6. Expert Opinion Viral Marketing Alliance Marketing 7. The most flamboyant color on the planet! It's the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude, (Psychology of Color) 8. The price of Heliocare Oral supplement will be at 2,500 baht (including tax). Each package contains 60 capsules, and the recommended dose is two pills per day, which can be used for one month. 9. Product Bundling Loyalty Card 10. Step One - Register as a company with the ministry of commerce to import the products 11. Step Two - Seek for Business partners to help increase brand awareness 12. Step Three - Choose distribution channels for our products Using Drug Stores and Aesthetics Clinic 13. Step Three Anti-Aging and Aesthetics Clinic Why? Suits the Target market Concept of Beauty from the inside Slows down the aging process Higher end customers Price is not an issue 14. Step four - Negotiate with Watsons and Vitamin Club to get the shelf space in the sun care section Create in store promotion plan Why? 200 branches Accessible Membership card Biggest 15. Step five Gondola Head location 16. Step Six In store promotion 17. Steps Seven -Implements IMC plan to create awareness Below the Line Social media Facebook to educate Instragram review and viral Above the Line Print ads Magazine 18. Steps Seven Launching of the product Simultaneously 19. Providing samples for famous bloggers, and let them write a review about it 20. Steps: Creatingwebsite Creating a FB-Page making connections between the Heliocare Site and Target Customers 21. Print ads Magazine (Beauty/ Fashion Related) eg. Marie Claire, Cleo, Elle, Lips Why LIPS magazine? - fastest selling fashion magazine on shelf - top 3 fashion magazine in Thailand - social media such as Facebook - e-magazine on iPad 22. Average Absolute Cost Circulation & Rating LIPS Magazine 1,500,000THB 70,000 Marie Claire 50,000THB 70,000 Elle 40,000THB 50,000 Social network Bloggers (5 bloggers 2 packs each) 25,000THB 23. Activities Budget Magazine 4,900,000THB Social media 25,000THB Total 4,925,000THB 24. Use pulsing strategy by highly spend the budget during February and March which is the most effective because April is the sunniest month of the year The hottest month is March to May advertise before high season period and during high season period. Advertising period December 2012 to May 2013 25. Revenue: 81,750,000 (No. of product sold* price per unit)(80x2500x15x6)+(150x2500x15x6) Fixed cost: 19,872,000 (No. of product sold* cost per unit)(80x960x15x6)+(150x960x15x6) Gross Profit : 61,878,000 Variable cost (40%): 24,751,200 Net profits: 37,126,800 26. Look at our sales and compare it with the sales forecast Dose our marketing campaign get direct response from our target audience? Monitor and measure social media activities and website traffic ROI, Net Profit/Loss