MS Dynamics CRM to Eloqua 4Bridge Integration Engine™
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Transcript of MS Dynamics CRM to Eloqua 4Bridge Integration Engine™
Eloqua to Microsoft Dynamics CRMOn the 4Bridge™ Integration Engine
Customers
Contacts
Leads
Tasks
The Big Picture: What do you do?
EloquaDynamics
CRM
Contacts
Companies
Transactional Data
(CDOs)
You’ve got two
data sources, with
separate data
needs.
?
The Big Picture:
EloquaDynamics
CRMMany providers
can write the
programming for
a hard-coded
solution
Customers
Contacts
Leads
Tasks
Contacts
Companies
Transactional Data
(CDOs)
The Big Picture:
EloquaDynamics
CRM
But that solution
has a number of
difficulties:
Add fields
Change mapping
Change Job Scheduling
Lack of Reporting
Customers
Contacts
Leads
Tasks
Contacts
Companies
Transactional Data
(CDOs)
Hard-Coded Difficulties:
Marketing is reliant on IT for:
The Big Picture:
EloquaDynamics
CRM
Drag-and-drop Field Mapping
Job Scheduling
Reporting and Alerts
24/7 Monitoring
4Bridge™
overcomes those
difficulties:Contacts
Companies
Transactional Data
(CDOs)
4Bridge™ Enables Marketing
For Additional info about 4Bridge™ Click Here
Customers
Contacts
Leads
Tasks
The Big Picture:
EloquaDynamics
CRM
Web Visits
Campaign Responses
Information gleaned from
human interactions
The Conduit
4Bridge™ is an Eloqua-only
bi-directional integration.
Customers
Contacts
Leads
Tasks
Contacts
Companies
Transactional Data
(CDOs)
For Additional info about 4Bridge™ Click Here
What data integration points will help your sales reps the most in their jobs?
• Website visits?
• Email click-through data?
• Form submissions?
• Search information?
Contact 4Thought Marketing to find out how to get the most from your Dynamics-to-Eloqua integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
4Bridge™ can move all the data you need:
EloquaDynamics
CRM
Customers, Contacts, and Leads
4Bridge™ is a
Bi-Directional Integration.
Data moves both ways!
For Additional info about 4Bridge™ Click Here
4Bridge™ can move all the data you need:
EloquaDynamics
CRM
Web – and – Campaign Tasks
4Bridge™ is a
Bi-Directional Integration.
Data moves both ways!
For Additional info about 4Bridge™ Click Here
4Bridge™ can move all the data you need:
4Bridge™ is a
Bi-Directional Integration.
Data moves both ways!EloquaDynamics
CRM
CDOs and other Custom Tables
For Additional info about 4Bridge™ Click Here
Are you ready for Closed Loop Reporting? 4Though Marketing offers multiple levels of service:
– Closed Loop Reporting (CLR): Tactical• Integration of Campaigns• Associate Contacts/Opportunities• Introduction to Closed Loop Reporting
– Closed Loop Reporting (CLR): Strategic / “Full Service”• Tactical CLR PLUS Process Definition• Set-up of Reports and Distribution• Results-Analysis Sessions
– Interpret the Results– Create Actionable Knowledge
– Custom Reports: Tell us what you need!
Everything you need to take your existing lead sources and campaigns, and transition them to be CLR-Ready!
What kinds of reporting does your senior management need to see?
• Campaign performance?
• Which campaigns turn to opportunities?
• Which campaigns turn to revenue?
Contact 4Thought Marketing to find out how to get the kind of reporting that your management needs out of your Dynamics-to-Eloqua integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
Automate a broad range of processes between your systems.
These Cloud Connectors automate tasks in both Eloqua and Dynamics.
– Create or Update Customers
– Create or Update Contacts
– Create or Update Tasks
– Insert Custom Object
– Create Campaign Response
For Additional info about 4Bridge™ Click Here
These Cloud Connectors add powerful functionality:
For Additional info about 4Bridge™ Click Here
Drag them onto your Eloqua Campaign Canvas to use them in campaigns:
For Additional info about 4Bridge™ Click Here
4Bridge™ has a simple and elegant user interface,
designed for marketers.
For Additional info about 4Bridge™ Click Here
4Bridge™ automatically detects new fields;
mapping is as easy as “drag-and-drop”
For Additional info about 4Bridge™ Click Here
Job scheduling is simple and intuitive.
For Additional info about 4Bridge™ Click Here
4Bridge™ compiles a complete history of its activities;
alerting and reporting assure performance and reliability.
For Additional info about 4Bridge™ Click Here
Remember, Eloqua + Dynamics are a powerful tool for “sales and marketing alignment”
• Map your marketing and sales activities properly to your sales funnel. Ask about the 4Funnel Framework!
Contact 4Thought Marketing to find out how to get the most from your Dynamics-to-Eloqua integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
About 4Bridge™: Benefits for Marketers
– A simple and elegant user-friendly interface.
• Drag-and-drop Field Mapping.
• Job Scheduling.
• “Error Interpretation” for Marketers.
– “Closed-Loop Reporting” enabled –
and 4Thought Marketing is capable to do the CLR.
For Additional info about 4Bridge™ Click Here
About 4Bridge™: Benefits for IT
– Automatic updates as Eloqua and Dynamics update their APIs
(no need to scramble as changes occur).
– No expenditure for extra personnel or server space.
– 24/7 monitoring by 4Thought Marketing.
– Separate Program Error-Tracking (IT also receives alerts).
– Historical Events Database.
For Additional info about 4Bridge™ Click Here
4Bridge™ Functionality and Security
– 4Thought Marketing has already solved many challenges
of working with the Dynamics API.
– Secure: HTTPS Connection: (same as banks use).
– Secure: no database of contact records.
– Redundant servers on Amazon Web Services
means virtually 100% uptime.
• Saves you cost for additional servers.
• Saves you cost for additional management.
For Additional info about 4Bridge™ Click Here
Contact 4Thought Marketing:
– See a Live Demo of 4Bridge™
– Get a FREE One-Hour Consultation
Contact 4Thought Marketing:
[email protected] call: 888-ELOQUA4 (888-356-7824)