2

• The mobile phone market is a booming industry world-

wide. Today, there are more mobile phone sold daily than

any Radio Sets, TV screens, Personal computers or Printed

Media.

• The mobile phone, therefore, constitute a strong media

platform for broadcasters whose challenge is to grow both

their listenership and revenue thereof.

• By leveraging on the widespread use of mobile phones,

Commercial Radio Stations can now reach even the most

unreachable communities in emerging markets without

outlaying any upfront radio network infrastructures costs.

3

• mRadio is a mobile radio service for Commercial Radio

Stations to distribute pre-recorded short Radio content to

their audience’s mobile phone either on monthly

subscription based and on-demand.

• Consumers looking to listen to mRadio can simply send the

required SMS keyword to receive a call-back from the radio

station to play the news headlines in 45 seconds.

• mRadio offers to consumers the flexibility and convenience

to stay up to date with current affairs from their mobile

phones wherever they are.

User sends a keyword BBC to our servers to

indicate that she wishes to listen to the

latest BBC news headlines

4

SMS Keyword “BBC”

to short code 3455

1

5

User receives call-back from our IVR system

playing the pre-recorded news headlines of

the day in 45 seconds.

2

6

• mRadio gives to Commercial Radio stations the opportunity to

have their content available to listeners via a mobile phone call,

• The service allows listeners to stay informed wherever they are

for as long as they have a cellular phone coverage.

• Commercial Radio Stations could also use mRadio to charge

Advertisers for reaching listeners through mobile media;.

• Commercial Radio Stations could also charge for the service to

consumers – either as once off or monthly subscription fee.

Thank you!

Visit our website: www.justpalm.com Call us: +27 (0) 10 035 1111 Skype us : JUSTPALM.com

BBM us : 2AC723DB E-mail us: info@justpalm.com