DECEMBER 2016

Conference On

Maximising CE Sector Opportunities

Maximising Business Through New Marketing Methodologies

Founder & CEO, SmartRentalz.com Nirav Doshi

Founder & MD, NIDO Machineries Pvt Ltd

CONSTRUCTION EQUIPMENT: A BOOMING SECTOR

Govt. focus on infrastructure development driving up demand for Construction Equipment (CE)

Govt. initiatives like Make In India, Swachh Bharat, GST and Demonetization to have a big positive impact on movement and utilization of equipment across the country

Volume sale of CE expected to grow to from 76,000 currently to 96,730 units by 2018

Almost all international players present either independently or via a tie up

All 4 key types of CE - Earth Moving, Road Building, Material Handling & Cranes and Concrete Equipment witnessing growth

Increased financing, leasing and rental options now available

Source: KPMG, FICCI, Corporate Catalyst India Pvt Ltd,Indian Construction Equipment Manufacturers' Association (ICEMA), TechSci Research

This Shows A Booming CE Sector With Attractive Business Opportunities

By Using The Right Contemporary Marketing

Methodologies In Line With The Changing Consumer Expectations

HOW DO WE MAKE THE MOST OF THESE GOOD TIMES?

WHAT DO WE MEAN BY THE RIGHT MARKETING METHODOLOGIES?

The marketing methodologies which help/aid in

Understanding the needs/wants of the customers Designing the right products or solutions as per their needs Understanding the market trends and consumer behaviour Collecting real time data in a fast changing environment Creating engagements and interactions Providing direction for attainable marketing efforts Reaching a larger audience with maximum ROI

In short, the marketing methodologies whose impact can be measured in real time with

great accuracy

MARKETING METHODOLOGIES RELEVANT IN TODAY’S TIME It is Imperative for us to change the way we implement our

marketing methodologies to keep pace with current times

WHAT HAS CHANGED IN THE LAST 5 YEARS?

India Is Now The 2nd Largest Digital Country

Digital Inbound Marketing

Hence Our Marketing Needs To Be Driven By:

There is no more B2B or B2C. It is H2H – Human to Human. It is time for Industrial marketing to get personal as well

We need to be connected with our customers in real time to get accurate data

402M Internet Users

300M+Mobile Only

Internet users

100MOnline shoppers by

2016

93M+Online shoppers by

2016

Social Media

Technology

Digital Networks

WHAT IS DIGITAL INBOUND MARKETING?

INBOUND METHODOLOGY

WHAT IS DIGITAL INBOUND MARKETING?

6 COMMON STEPS FOR INBOUND MARKETING

WHY IS SOCIAL MEDIA RELEVANT?

"We don't have a choice on whether we do social media, the question is how well we do it" ~ Erik Qualman

It lets your potential customers find you faster It helps create Awareness – Interest – Desire – Acquire faster It helps sharine your message – Engage with people – Interact

with them faster It is relevant for Industrial products also! It is no longer a

playtool for college students

WHAT ARE DIGITAL NETWORKS?

Listing Directories, Marketplaces, Networks, Aggregators, Cross Referencing sites, etc are digital networks

Some examples are Indiamart, Amazon, Alibaba, Justdial, OLX, SmartRentalz

You no longer need to have the largest sales force to have the maximum reach.

It provides a level playing field for companies big and small

With the rise in the use of internet, digital networks are accounting for an increased portion of sales generated

A digital network makes your message reach a larger audience by creating a

network of connections

WHICH TECHNOLOGIES HELP IN CONNECTING BETTER

Some of the more relevant technologies for the CE Sector are:

Mobile App Interactive Website CRM Applications Asset Tracking / Fleet Management Analytics Predictive Intelligence

The technologies which help in connecting with the target audience in an interactive, real time, engaging manner are the ones which should be used to drive the marketing plans

CHANGING CONSUMER EXPECTATIONS

Consumers expect newer technologies to reach them faster Consumers expect a wider choice in terms of equipment, pricing and

purchase options Consumers have access to more and more data and hence they compare

more and better Consumers expect a hassle free experience & a one stop solution for all

their CE procurement needs. Gone are the days of specialized solutions only Consumers are more accepting of newer brands & niche products Consumers are looking to buy experiences and services – not just products

and solutions Consumer are looking for newer financing, leasing and rental options

CONSUMERS HAVE HEARD CONSUMER IS THE KING FOR TOO LONG – NOW THEY ACTUALLY WANT TO BECOME THE KING!

SmartRentalz is an Equipment Rental Network & used Equipment Marketplace

Equipment industry has been slow in adapting to the changing expectations of the customers and their need to be heard

We are looking to provide solutions that fulfil customer expectations using the new marketing methodologies

We believe a H2H approach can be a win-win for both the Suppliers and the Buyers on our network

We are here to tap into the existing ecosystem and help create a new rental ecosystem

Most importantly we want to equipment rental a simple and pleasant experience, thereby taking the Indian equipment rental industry from a meagre 8% currently to at least a global average of 50% within a span of 5 years.

ENTER SMARTRENTALZ – THE EQUIPMENT RENTAL NETWORK

- THANK YOU -We request you to visit us at www.smartrentalz.com and share your

experience with us on info@smartrentalz.com