Mr. Blog Goes to Washington by Keith Reynolds
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Mr. Blog Goes To Washington
Transcript of Mr. Blog Goes to Washington by Keith Reynolds
Mr. Blog Goes To Washington
Tonight’s Agenda
1. Why Go Viral?2. IP Radiation Security Case Study3. Lessons Learned
Why go viral?
Deliver Branding Message
Lead Generation
Viral is a Relative Concept?
Homeland Security Technology “Anti Viral” Targeting Case Study
Inbound Journalism
Research
Defentect/ IP Radiation Security Blog
Defentect/ IP Radiation Security Blog
Defentect/ IP Radiation Security Blog
Defentect/ IP Radiation Security Blog
Defentect / IP Radiation Security Blog
Defentect/ IP Radiation Security Blog
Defentect/ IP Radiation Security Blog
Defentect/ IP Radiation Security Blog - RESULTS
Defentect/ IP Radiation Security Blog - RESULTS
•Met with the NNSA (Super Top Secret Meeting)•Presented to Health Physics Society •Met with Ludlum Instruments and began partnership discussions•Testing program initiated by a large federal supplier•Two other distributors identified
Seven Years Later…
Inbound Marketing => “What Next?”
Strangers
Attract
CTAs, Offers & Landing Pages
Visitors
Convert
CTAs, Offers & Landing Pages
Leads
Close
CTAs, Offers & Landing Pages
Customers
Promoters
Delight
CTAs, Offers & Landing Pages
Inbound Journalism
“Put it before them briefly so
they will read it, clearly so they
will appreciate it, picturesquely
so they will remember it and,
above all, accurately so they
will be guided by its light.” ~ Joseph Pulitzer
Inbound Journalism Success
SalesMethodology
Editorial Strategy
PublishingProcess
MarketingAutomation
BusinessCase
Tonight’s Take Aways
•Going viral isn’t always the answer. • It’s Risky. You may just be a “flash in the pan.”• If you want customers, you’ll probably go farther creating great content based on “Personas” on a consistent basis.•Be authentic and be helpful… You’ll be rewarded in the long run. •Don’t try too hard, it shows., The audience doesn’t like that. • If you DO go viral, consider it a bonus. •Know your “What Next?”
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Get in touch! •@MaximFuel•https://www.linkedin.com/in/keithrey•http://www.austinlawrence.com/•[email protected]
