MPODNETWORK WHITEPAPER - 2015

WHITE PAPER

7510 Sunset Blvd. #537 Hollywood, California 90046

323.417.1197

[email protected]

AURALLY YOURS NEW MEDIA PRODUCTIONS MPODNETWORK WHITE PAPER • of 36

INTRODUCTION

CRM + AM + INTERNET = MPODNETWORK Internet Service Providers, web hosting firms, e-commerce solution companies and traditional brick and mortar retailers are all part of the clamor for market share and brand positioning. The "e–rush" has forced customer acquisition costs to un-precedented levels and in turn has created significant opportunities for the mar-keting and Internet savvy company. Enhancing the traditional Customer Relationship Management (CRM) model by embedding it with an Affiliate Marketing model (AM) creates a unique and effec-tive viral content distribution network – thus the MPODNETWORK was born. The MPODNETWORK makes the Internet easy to use, to understand and demys-tifies the otherwise overwhelming amount of information it [Internet] holds. Inter-net Businesses currently make up over 65% of the business community and dur-ing our current financial situation, a more economical means of advertising, dis-tributing, and marketing products and services is definitely needed. Comprised of 9 state-of-the-art enhancement, delivery, deployment, naviga-tional, and security GREEN technologies, the MPODNETWORK creates new standards for and dramatically increase the confidence levels of content providers and producers even across low bandwidth solutions. The MPODNETWORK brings tremendous value to both you and your customer base.


MPODNETWORK is an acronym that stands for:

My Personal On Demand Incorporating Next Generation Internet Technologies, MPODNETWORK is a con-tent management and distribution solution that enables content owners and pro-ducers to manage, distribute and dynamically re-express valuable rich-media as-sets - video, audio, images, graphics and text - and leverage them to exploit new business opportunities.

Description of Product Aurally Yours New Media Productions controls and maintains proprietary trade secret protection to 9 Next Generation Internet Technologies developed by the Auralist - Lawrence Duhart. These technologies have been demonstrated at the retail and proof-of-concept level and are currently coupled via a software applica-tion entitled the My Personal On Demand direct to desktop platform or MPOD. Audio, video and rich-media files have all been successfully distributed throughout the MPODNETWORK using the MPOD direct to desktop platform. With a foot-print of 37kb to 500kb, an MPOD is a highly scalable modular multimedia play-back environment and requires no formal operational training for the end user. An MPOD is a "one-click" instant access button that simplifies the delivery of Internet audio, video and rich-media to an end-user. MPOD's are the center of the MPODNETWORK UNIVERSE.


Our extensive tests and studies have been comprehensive and show that a user positively identifies with the “Push Button” concept of the MPOD direct to desk-top platform. Current practices require that a user type a web address into their browser’s ad-dress bar in order to access web pages or other rich-media assets. However, the MPOD SOLUTION permits the user to:

1. POINT to and CLICK on a desktop based MPOD APPLICATION 2. Plug an MPOD enabled USB FLASH DRIVE into a computer’s USB port

(TRANZPORTAL) 3. Insert an MPOD embedded BLURAY, CD or DVD DISC into a computer’s

optical disc drive (ADAPTIVE REUSE TECHNOLOGY) Giving the user the ability to access and interact with ANY information or content - all without the unnecessary searching or typing. In other words - ON DEMAND. Aurally Yours is currently the industry leader in Next Generation Internet Tech-nologies and Solutions.

Rationale for Success

It is important to understand that lowering the barriers to Internet access is helpful to everyone in the context of gaining easier access to information. An argument can be made that every individual should have the right to access information re-gardless of disability, economic situation, or geographic location. Without this realization, there can be no consistent progress in the effort to pro-vide global access. However, global access itself is not enough. The cost of ac-cess has to come down to whether or not just the elite in emerging nations can afford to get on the Internet. The issues of inaccessible design should be ad-dressed. Access to the Internet without the ability to use the content is a hollow shell. Once access is available then the content should be usable by all. Access to the Inter-net without the ability to participate in e-commerce is nothing more than lip service to the idea of universal access. The benefits of addressing the problems of inac-cessible design extend to include all people, including the community of people with disabilities. (About 10% of the world’s population is disabled, with a dispro-portionate amount falling into the poor population in emerging economies). It is imperative that there be some way to insure that people with disabilities in the developing world are not separated from everyone else. There must not be even more of a digital divide opened between people with disabilities and the efforts to provide Internet access to all in emerging economies. Once it is understood that accessible design is always in synch with low technology solutions, then big steps can be made to help everyone gain access to the information society. The MPODNETWORK is comprised of 9 state-of-the-art enhancement, deliv-ery, deployment, navigational, and security GREEN technologies that prom-ise to create new standards for and dramatically increase the confidence levels of content providers and producers even across low bandwidth solutions.


Bringing together the experience of the broadcast industry with the power of viral marketing, The MPODNETWORK enables companies to grow their customer base, create unique relationships, drive traffic and generate revenue by virally dis-tributing content through visually captivating applications that are interactive, en-gaging and updateable. The costs of content production and delivery can be greatly reduced and the playback environment can be substantially improved utilizing the MPODNET-WORK. Our technology only requires the user to click a button to access any in-formation in any language on any computer.

Technology Deployment Aurally Yours New Media Productions has obtained the exclusive licenses to 9 complimentary technologies to drive the MPODNETWORK:

1. TAYOCRYPT 2. GOGETEM 3. KLEARCODEC 4. DISKLINQ 5. ADAPTIVE REUSE TECHNOLOGY (A.R.T.) 6. MY PERSONAL ON DEMAND DIRECT TO DESKTOP PLATFORM

(MPOD) 7. THE TRANZPORTAL FLASH DRIVE 8. DESKTOPS 9. STUFF2NETWORK


TAYOCRYPT The TAYOCRYPT algorithm is a 4096-bit encryption scheme that uses a proprie-tary technology developed by Aurally Yours. TAYOCRYPT protects a content owner’s data at the molecular level. A file is broken down to the CODE level and then stripped of its identity. A song or movie file can then be encrypted in such away that a PC would not be able to identify the file or file type until the content requester obtains a TAYOKEY. Proprietary source code used to create websites, Internet/Intranet/VPN content distribution solutions, etc. can also be protected and secured using the TAYOCRYPT algorithm.

GOGETEM GOGETEM is a Dynamic Content Control System. GOGETEM can be embed-ded into a PDF (portable document format) file (or MPOD) and remotely activated by the content/data owner to deliver ANY COMPUTER DATA (files, music, vid-eos, web sites, etc.) to the reader at ANY TIME. GOGETEM can also be config-ured as a self-contained application.

KLEARCODEC The KLEARCODEC is an AURALGRAPHICAL digital audio and graphical re-delivery system. The KLEAR AURALGRAPHICAL ENGINE (KLEAR) greatly ex-pands and enhances the fidelity, quality, and accessibility of all rich-media assets; video, audio, images, graphics and text.


If content is produced in a way that adheres to such standards as are being de-veloped by the W3C Web Accessibility Initiative, then there is a much better chance that the content will be usable by a larger and more diverse audience re-gardless of their access point. KLEAR also accelerates and eases the delivery of audio, video, and rich-media content over the Internet by compressing the data by factors of up to 1:300 while still maintaining the look, feel, and sound of the original presentation. KLEAR envelops the original media before compression in order to maintain its inceptive integrity. KLEAR gives the low-bandwidth user the same experience that the broadband user has. The KLEARCODEC is comprised of 3 (three) sub-processes, KLEARSOUND, MUSIKLEAR and KLEARVIEW.

KLEARSOUND/MUSIKLEAR o Optimal Sound Quality, Resolution, and Dynamic Range o Makes audio content more accessible to low bandwidth listeners o Cross-Platform capabilities o Compatible with ALL current and future audio codecs o Files are up to 99.97% smaller than standard CD-Audio files o 1 minute of NORMAL stereo audio occupies 10mb o 1 minute of KLEARSOUND stereo audio occupies only 240kb o Files are up to 75.0% smaller than standard mp3 or wma files o 1 minute of typical mp3 Stereo Audio occupies 960kb o 1 minute of KLEARSOUND stereo audio occupies only 240kb o Excellent streaming capability at better than CD Quality Sound even at

modem speeds o Ability to enhance and re-master existing audio files for playback on any

system

KLEARVIEW o Ability to RECOMPRESS existing COMPRESSED video or graphical files

without pixelation or quality degradation o Cross-Platform capabilities o Video files are up to 75% smaller o Graphical files (gif, jpg, png) are up to 80% smaller o Compatible with ALL current and future video and graphical codecs


DISKLINQ DISKLINQ is the ultimate marketing, promotion, and content distribution solution for removable media products and supports our “Removable Media Permission Based Marketing and Promotion” business model. The DISKLINQ Flash/Optical Disc Navigator is a highly effective interactive platform which, when embedded on a CD, DVD, BLURAY or Flash Memory Disc enhances your computer’s existing technology infrastructure. DISKLINQ helps content owners, advertisers, and marketers create and service unique “on-request” relationships with their customer’s. As a subset component of our powerful Adaptive Re-Use Technologies (ART), DISKLINQ provides collaborative promotional solutions. These solutions enable retail and B-to-C (Business to Consumer) marketers to significantly reduce the time it takes to deliver highly targeted promotions, e-products, marketing materi-als, or music & video on demand products; generating increased sales and profits. The DISKLINQ Flash/Optical Disc Navigator technology delivers dynamic con-tent, instant customer notification and tracking via any removable media product. Companies who want to virally distribute content, retain customers, effectively build their brand or drive traffic directly to their on or offline businesses will find DISKLINQ extremely valuable and useful.


ADAPTIVE REUSE TECHNOLOGIES (A.R.T.) MAKING YOUR DISC A DESTINATION, NOT A PRESENTATION! Transform your current or next CD, DVD or BLURAY disc production into a desti-nation with Adaptive Reuse Technologies. Adaptive Reuse Technologies are Next Generation Internet Digital Asset Re-Deployment Applications that, when embedded on an optical disc, create Pri-vate Content Delivery Networks (PCDN) that automatically distribute and exhibit dynamic digital work-product directly onto the desktop of any computer...all with-out downloading – The reuse and distribution of work-product is a powerful con-cept that has been present in the manufacturing world since the beginning of the industrial revolution. The use of standardized, interchangeable parts has been the key to modern industrial economies worldwide. While software reuse has existed since the late 40s, early software reuse prac-tices focused on code. Beginning in the 80s, however, the concept of reuse broadened to include reuse of designs, specifications and code, while the 90s produced technological developments such as the popularization of Object Ori-ented tools and techniques and the emergence of standards for packaging soft-ware components which removed some of the more technical barriers to reuse. Large Scale software reuse, however, has remained elusive and few break-throughs have occurred until the resent development of the Adaptive Reuse Technologies (A.R.T.). Currently, the Internet is being used to publish and distribute digital assets via the web browser; resulting in the creation of a gigantic, virtual database of reusable assets. Any digital asset CAN NOW be distributed and re-deployed via A.R.T. en-hanced optical discs.


A.R.T. PIECE The A.R.T. PIECE is a NEXT GENERATION INTERNET - CRM, DIGITAL AS-SET MANAGEMENT and DIGITAL CONTENT DELIVERY SOLUTION. Based on our powerful, proprietary Adaptive Re-Use Technologies, A.R.T. PIECE transforms any Optical Media Disc (CD, DVD, BLURAY) into an “earth friendly” reusable content and application delivery system, capable of generating increased sales and profits for you. An A.R.T. PIECE ENABLED DISC becomes your Private Content and Application Delivery Network; making it possible to distribute anything directly to your cus-tomers at any time. The over abundance of optical disc (CD/DVD/BLURAY) based products has left our landfills with excessive amounts of polycarbonate thermo-plastics and cyanine and phthalocyanine dyes. These otherwise harmless com-ponents, when combined with other chemicals in a landfill, make these optical discs all but “earth friendly”. Designed to provide an alternative to the environmental waste produced by the Software and Recording Industries, A.R.T. PIECE enhances any CD, DVD or BLURAY DISC to deliver Audio, Video, Software and Rich-Media files to the COMPUTER DESKTOP in REAL TIME, no matter how long the disc has been in the field. An A.R.T. PIECE ENABLED DISC helps to save the environment and makes the Internet easier to understand and use, and in so doing, brings tremendous value to your customers. With over 65% of the business community currently using the Internet in some capacity, a more economical and eco-friendly means of advertising, distributing, and marketing products and services was essential.


We are pleased to offer the A.R.T. PIECE to companies who wish to respect the earth, themselves and the environment.

o An A.R.T. embedded optical disc can update its content even after it has been replicated so that your users can have the most current information from you.

o A.R.T. works behind the scenes to bring text, images, graphic files, video and audio directly from the Internet; right to your desktop, while sustaining a seamless experience for the user.

o A.R.T. offers the same dynamics as your website while maintaining the branding experience. A.R.T. does not replace your web site, but with it, you can find the audience rather than having them find you.

o Your CD/DVD/BLURAY DISC no longer has to remain static. o With A.R.T., your customers now have a reason to save and re-engage

with your branded content. o A.R.T. reduces your replication and mailing costs while keeping your in-

formation up-to-date. o A.R.T. enabled discs are a "call-to-action"

Flex Discs are flexible enough to wrap around a can without breaking, making them

perfect for use in magazines, mass mailers, or even inside dimensional packaging.


MPOD DIRECT TO DESKTOP PLATFORM Stay connected with users like never before with MPOD. MPOD (MY PERSONAL ON-DEMAND) is a "ONE-CLICK" INSTANT ACCESS BUTTON that simplifies the delivery of audio, video, podcasts, blogs and rich-media to a computer user.

Think of MPOD as THE REMOTE CONTROL for EVERYTHING YOU… Lightweight MPOD desktop applications move the user presence from the brow-ser to the desktop to enable “always on” access to your content. Once a user has obtained your customized MPOD direct to desktop application (via internet download, QR code access, CD, DVD, THE STUFF2NETWORKS, or embedded directly onto one of our TRANZPORTAL UNITZ), searching for you and your content becomes a thing of the past. MPOD (My Personal On Demand) helps your organization by streamlining com-munication and enabling better commerce, by bringing your branded messaging closer to your target audience. MPOD brings together the experience of the broadcast industry with the power of viral marketing, enabling companies to grow customer base, create relationships, drive traffic and generate revenues by virally distributing content through visually captivating messages that are interactive, en-gaging and dynamically updateable.


The ability to dynamically re-express valuable rich-media assets opens new mar-kets for exploration and development. If you have created a music or video, you are a potential MPOD client. Partnerships with webmasters, ISP’s, music produc-ers, software publishers, video producers, advertising agencies, music publishers, marketing agencies are just a few of the opportunities that inhabit the MPOD uni-verse. The Internet has been a tremendous catalyst for improving communication and commerce the world over. The diversity of content, virtual communities, and en-trepreneurial endeavors are basically unmatched in human history. And still the Internet is changing and evolving to meet specific needs in our growing and frag-mented society and marketplace. Although the two terms are sometimes conflated in popular use, the World Wide Web is not synonymous with the Internet. The WEB is an APPLICATION built on top of the INTERNET - An MPOD is an APPLICATION built to simplify ac-cess to the INTERNET. MPOD is a natural outgrowth of Internet technology and diversity. Like web-based applications, MPOD helps meet a specific need among its users while utilizing many Internet based protocols or technologies. Like e-commerce sites, MPOD's direct to desktop technology can build a loyal customer base for products and service distribution. The tantalizing difference is MPOD can reside on the per-sonal computer almost as a system (OS) utility, performing other functions for its users. The user has desktop access to any content without having to open a browser. MPOD is the front door for web-based applications, e-commerce sites, or revenue generating web sites to touch their audience at the desktop level. These busi-nesses can leverage their online technologies with a more permanent location on personal computers. And unlike the paid search or mail marketing techniques of attracting visitors, these businesses can push their content to their target audi-ence directly to the computer desktop. MPOD does not replace any of the functionality or services that the Internet offers; It actually enhances them. MPOD brings content directly to a targeted audience without them having to search for it. The MY PERSONAL ON DEMAND direct to desktop platform cuts through the clutter of burgeoning online traffic by delivering those same assets to the desktop.

o With MPOD, your customers now have a reason to save and re-engage with your branded content

o MPOD reduces your replication and mailing costs while keeping your in-formation up-to-date

o MPOD's are a "call-to-action" o MPOD's have a high perceived value o MPOD's can even make an impression without a computer


THE TRANZPORTAL FLASH DRIVE FLASH – ZIP – THUMB DRIVES

Whatever you call them, the flash drive currently has the ability to save personal data and launch portable programs. (Apps that do not need to be installed) There now exists an untapped marketing opportunity for your business:

THE TRANZPORTAL FLASH DRIVE A TRANZPORTAL FLASH DRIVE is a unique device with universal appeal that attracts the creative individual or business that wishes to establish a lasting im-pression with their loyal customer base. A TRANZPORTAL FLASH DRIVE utilizes our DESKTOPS REAL-TIME MULTIMEDIA OPERATING SYSTEM. DESKTOPS transforms ANY FLASH DRIVE into an Intelligent Cross-Platform Desktop Multimedia Device capable of determining whether it is plugged into a MAC or PC and whether the computer it is plugged into is online or offline. If the computer is offline, a TRANZPORTAL FLASH DRIVE will present the con-tent that was pre-loaded onto the flash drive. If a TRANSPORTAL FLASH DRIVE determines that the computer is indeed online, live dynamic content will be deliv-ered to the desktop via the MPODNETWORK. This will enable companies to grow their customer base, create unique relation-ships, drive traffic and generate revenue by virally distributing content through ANY FLASH DRIVE that has been transformed into a TRANZPORTAL FLASH DRIVE.


DESKTOPS REAL-TIME MULTIMEDIA OPERATING SYSTEM

DESKTOPS is the first and only Real-Time Operating System developed exclusively for USB Portable and Mass Storage Devices.

DESKTOPS transform any USB portable or mass storage device into an Intelligent Cross-Platform Desktop Multimedia Device capable of: • Informing your users of new information in seconds • Enabling your users to shop directly from the device • Distributing ANY ELECTRONIC PRODUCT – ANYTIME • Delivering a safer and more pleasant Internet experience • Broadcasting real-time audio and video directly to the desktop

DESKTOPS was designed to add value to any portable or mass storage USB device - bringing together the experience of the broadcast industry with the power of viral marketing - creating visually captivating branded messages that are inter-active, engaging and dynamically updateable. The ability to dynamically re-express valuable rich-media assets opens new mar-kets for exploration and development.


ADVANTAGES, BENEFITS, MARKETS & PRODUCTS OF THE MPODNETWORK

ADVANTAGES & BENEFITS

o The MPODNETWORK requires zero installation or configuration.

o Access and deployment is instantaneous.

o The MPODNETWORK can be easily upgraded without the need to re-deploy to all users.

o Our unique STUFF2NETWORKS can exclusively deliver your MPOD-NETWORK channel via the web.

o By deploying your MPODNETWORK channel to your employees, custom-ers, or vendors, your company gains a huge competitive advantage.

o Web applications that have been targeted for web deployment but post-poned or deemed not possible become possible with the MPODNET-WORK.


ADVANTAGES, BENEFITS, MARKETS & PRODUCTS OF THE MPODNETWORK

MARKETS

o Alternative Marketing

o Retail Merchandising

o Interactive Marketing

o Retail Co-Marketing

o Experiential Marketing (Relating to or derived from experience)

o Alliance Marketing

o Co-Operative Marketing

o Direct to Desktop Marketing

o Grassroots Marketing

o Presence Marketing

o Viral Marketing


PRODUCTS

o MPOD Multimedia Brochure Platform – Explain who you are and what you do with a monetized promotional piece that packs a punch.

o MPOD Trade Show Giveaway Platform – Deliver a powerful message to

your prospects while leaving them with something to remember you by.

o MPOD Electronic Catalog Platform – Save on the bulk and expense of pa-per catalogues while showcasing your product dynamically.

o MPOD Advertising Platform – Captivate your target audience and reinforce

your advertising message with MPOD.

o MPOD Celebrity Product / Service Endorsement Platform – Use celebrities to endorse your product/ service and boost your sales.

o MPOD Employee / Corporate Gift Platform – Show your clients, customers

and employees how much you appreciate them.

o MPOD Collector’s Item Platform – Long-term branding and image en-hancement is achieved by a product that customers will hold on to.

o MPOD Event Promotion Platform – Your special event deserves a powerful

promotional piece.

o MPOD Product Branding Platform – Distinguish yourself from the competi-tion while remaining fresh in the eyes of your prospects with MPOD.

o MPOD Press Release Platform – Distribute media impressions of your

product / service on the MPODNETWORK. Use an MPOD TRANSPOR-TAL or MPOD DIRECT TO DESKTOP APPLICATION to inform the media and trade press about your recent news.

o MPOD Fundraising Platform – Generate enthusiasm and finances for your

event with MPOD.

o MPOD Interactive Concert / Event Ticket Platform – As an event or concert ticket the MPODNETWORK will let the audience take home something to remember you by and something that keeps on giving to your fans.

o MPOD Virtual Trade Show Platform – Create a Virtual Trade Show with

MPOD as the featured product.


THE STUFF2NETWORKS STUFF2NETWORKS believes that marketing and technology is a convergence of necessity – and we have always been poised to develop new ways to drive reve-nue for our clients. We use a sophisticated approach, known as The MPOD (MY PERSONAL ON DEMAND) PLATFORM, to create integrated marketing strategies centered on Web and Technology Push-Marketing. The Internet will continue to evolve and STUFF2NETWORKS will look to apply our knowledge to the bottom-line. Your web strategy is your marketing plan. It’s no coincidence that nearly every successful company in the US has a fundamentally sound web strategy, and that all other forms of marketing support and brand their web efforts. STUFF2NETWORKS recognizes that the web is the foundation for marketing success. However, most companies still use their websites as passive communi-cation tools (Pull-Marketing), as opposed to primary distribution vehicles (Push-Marketing). We develop customized strategies to ensure that your web platform is central to your success by implementing targeted search engine marketing (and optimiza-tion) tactics, link and electronic PR initiatives, email marketing, and collaborative strategies to ensure that all other forms of media are tracked through the web (direct mail, landing pages, micro sites and unique profile sourcing).


STUFF2NETWORKS services include:

o Unique STUFF2 portal (i.e. kewl.stuff2watch.net) o Search Engine Marketing o Link and Banner Placement o MPODNETWORK application delivery o Behavioral Marketing o Email Marketing o Database Marketing o Lead Capture Strategies o Electronic Public Relations o Social Network Marketing o Revenue Tracking and I-Market Reports

We no longer segment marketing as new vs. traditional. This distinction makes little sense, as web and digital marketing technology is central to business suc-cess and media planning has evolved into a cross-channel orchestra between web, ad and PR initiatives. STUFF2NETWORKS develops integrated electronic marketing initiatives that bridge the gap between tactical marketing and brand-oriented communication strategies. We believe marketing should be about tangible business results. Our clients want results – quickly – and we provide actionable analysis to determine what aspects of their marketing plan needs refinement to exceed budget, build market share and expand brand equity. Our template for success is simple – anchor all marketing initiatives online, estab-lish fundamental search marketing visibility and implement a long-term approach that integrates and tracks all communications centrally. Strategic Services include:

o Search Engine and Link Marketing Benchmarks o Electronic Revenue Performa o Consulting and eBusiness Analysis o Marketing Plan Development o eCommerce Analysis and Audits o Comp and Brand Visibility Analysis o Brand Development o Seasonal Action Plans

Winning awards is easy. We believe that our success is contingent upon demon-strating tangible results through strong creative – via technology and compelling visuals. Creativity should be measured by conversion and not emotion.


Ideally, great creative development will do both and that’s what we strive to do with each of our clients. Websites, emails, landing pages and content management are standard parts of most businesses. The problem is that most of these electronic facets fail to de-liver the expected results. Or in most cases, the expectation is unknown. STUFF2NETWORKS will ensure that measurement of success is benchmarked, and that our creative implementation is anchored by clear goals, best industry practices and engaging design. Creative Development services include:

o Brand and Corporate Identity Development o Web Creative: Consumer and Business o eCommerce and Backend Solutions o Integration and Database Management o Email Marketing and Compliance o Content Management Solutions o Flash Design and Technology o Micro site and Banner Creative o Our Clients Imagination


Competitive Analysis Several alternative Internet delivery systems are currently being tested in the U.S. but they appear to be limiting their efforts to current distribution and marketing practices. Other products attempt to secure content at the price of limited user access. High-speed access is another alternative, however, less than 25% of the world is currently wired for high-speed. We can distinguish our technology be-cause it allows the largest number of people to click a button to access content in any language on any computer at any speed from almost any location – regard-less of disability. The dominant content of information networks in emerging economies should be comprised of educational applications and public informa-tion applications, rather than commercial applications that stimulate ever‚ greater demand for environmentally unsustainable consumer products. Community ac-cess for public services in the areas of health education and government services by means of public access points in the information infrastructure will help a great deal in the distribution of access to priority content of this kind. Soon, all digital content will be delivered via IP and IP content delivery distribution methods and will change the way content is produced, archived, and consumed. The MPODNETWORK will make the transition seamless to the entire Internet populace.

Market Size There are currently 1.6 billion households in the world with Internet access with an estimated number of active American Internet users at 251.7 million. These num-bers constitutes 24.7% of the world’s population and 73.9% of the United States. 75% of current Internet users speak a language other than English. But the Web has much more ground to make up before it can claim to be a truly worldwide me-dium. Even in many developed countries, one-third of adults have yet to try the Internet because of their lack of computer knowledge and typing skills. This suggests that new users will use an MPOD in order to access international content over the Next Generation Internet. The key to reaching mass appeal will be to move fence sitters -- people who know about the Internet but for some rea-son simply haven't logged on yet -- into true believers and users. MPOD's license for $5000 - $50,000; depending on the enhancements.


MPODNETWORK PRACTICAL APPLICATIONS AND COSTS Create and Curate your MPODNETWORK DESKTOP NETWORK CHAN-NEL Today! Designed for Media Companies, Content Owners and Interactive Agencies, the MPOD DIRECT TO DESKTOP PLATFORM can be used for a variety of activities including marketing campaigns, e-learning, online TV channels, or VOD portals with payment integration. Most features can be set up to match your business processes, so the software conforms to your company practices, not the other way around. We'll be happy to assist you in your online and desktop projects and guide you with our end-to-end Desktop TV Solution know-how. Please contact us at [email protected] with your project details and media hosting requirements.

The MPOD DIRECT TO DESKTOP PLATFORM is currently made up of three (3) unique flavors:

THE COBI MPOD PLATFORM THE RUBI MPOD PLATFORM THE AEMI MPOD PLATFORM

Each platform delivers the power of the Internet with the ease of use the MPODNETWORK can only offer. Each platform can be deployed as a stand-alone application or integrated into one of our TRANZPORTAL FLASH DRIVE units.


THE COBI MPOD PLATFORM The most cost efficient MPOD Desktop Application is right here - the COBI MPOD PLATFORM. If all you are looking for is a desktop application with your individual color scheme, your logo, your own channels and play lists, the COBI MPOD PLATFORM is simply perfect for your situation! All MPOD's are devel-oped as user-friendly cross-platform applications. Your MPOD will be easy to maintain and operate.

COBI MPOD FEATURES INCLUDE • Design of your MPOD Direct to Desktop Application • Individual branding with logo and color coding • Personal CI (Competitive Intelligence) Branding • HD streaming • Define your channels and play lists • Copy and paste the code of your MPOD Desktop Application onto your web-

site • Flash / H.264 on demand • Silverlight / WM on demand • Chat integration (additional cost) • Syndication support (additional cost)

INTEGRATION COST: From $249 USD MONTHLY COST: From $349 USD includes 500 GB/month


THE RUBI MPOD PLATFORM Are you looking for a desktop application that suits you just fine? With the RUBI MPOD PLATFORM you can design your desktop application exactly the way you want it. In addition, your RUBI MPOD PLATFORM scores with all below listed features. All MPOD's are developed as user-friendly cross-platform applications. Your MPOD will be easy to maintain and operate. The RUBI MPOD PLATFORM includes the full functionality of the COBI MPOD PLATFORM plus the following additional features: • Flash / H.264 on demand • Flash Live • Silverlight / WM on demand • Silverlight / WM live • Media Delivery Network (MDN) • Advertising Support • HD Streaming • Chat integration • Synchronized Slides / Video • Syndication Support • Payment Integration (additional cost) • Video Search (additional cost) • Broadcast Logger (additional cost) • Net PVR (additional cost) • Live Conferencing (additional cost) • Video Email (additional cost) • Video Guestbook (additional cost) • Virtual Whiteboard (additional cost) • On-Video Ad Hotspots in Flash / H.264 (additional cost)

INTEGRATION COST: From $649 USD MONTHLY COST: From $619 USD includes 1 TB/month


THE AEMI MPOD PLATFORM So you want a desktop application with all of the 'Bells & Whistles"? With the AEMI MPOD PLATFORM you gain unlimited access to all possible features as well as complex technical solutions in the backend. We will be happy to assist you with the realization of your MPOD project with the exclusive services of the MPODNETWORK. The AEMI MPOD PLATFORM includes the full functionalities of the COBI MPOD PLATFORM & RUBI MPOD PLATFORM plus the following additional features:

• Live and on demand video delivery • Single Video Player and / or Video Platform with Gallery • Multiple Channel / Category Support • Full Screen Video Support • HD Streaming for Flash/ H.264 / Silverlight / WM • Individual Branding with Logo and Color Coding • Info-Containers that can be populated with flash files, text links, ads, addi-

tional information, subtitles or just about anything else • Syndication support for content distribution to other portals (platforms and

stand-alone videos) • Full Control over Syndicated Content (Videos, Ads, Text, Links, etc.). • Change content at any time, no matter where your MPOD is located or

embedded • Chat and Video Conferencing Integration • Multiple Formats (Flash video, H.264, Windows Media, Silverlight, MP3

Audio Streaming • Multiple Dimensions (16:9, 4:3, even non-rectangle sized videos) • Videos podcast and mobile downloads supported • Stand-alone video link and copy-past code generation • "Email this", "Rank this" (including Top-10 function), "Vote for..." - engine • Web Call Button (allows calls directly from your MPOD APPLICATION) • Play list support (including RSS/ ATOM play lists) • Display first frame/ display random frame (when stopped)


BACKEND FEATURES • Browser or MPOD based Customer Portal to manage your content and ac-

cess reports (additional cost) • Secure Streaming (additional cost) • XML API for flexible integration and to connect to your CMS, Media Asset

Management System or other existing Applications (additional cost) ADVERTISING FEATURES

• Pre-Roll, Mid-Roll, Post-Roll Support (additional cost) • Video Ad and Banner Ad Support (context-related advertising on a per-

video basis) • Video-Overlay Advertising Feature (additional cost) • Time-triggered Ads (overlay or inside in Info box) (additional cost) • Payment support: Integrate any payment service provider • Token-Based Payment supported (purchase credits and use them up, only

one payment transaction fee) • Pay-per-View, Pay-per-Minute, Pay-per-Month with individual pricing per

video (additional cost) REPORTING FEATURES

• Individual tracking and reporting depending on your needs (additional cost) • Number of views per file, traffic per file, duration per file (additional cost) • Pixel-based tracking of individual events (Link-clicks, etc.) (Additional cost) • Referrer Tracking for portal-syndicated players (which portal did the video

request come from) (additional cost) • Reports export as XLS (additional cost)

INTEGRATION COST: Project Based MONTHLY COST: Project Based


PRICE STRATEGY AND STRATEGIC / REVENUE GENERATION PARTNERSHIP OPPORTUNITIES

Our price strategy dictates setting the price of each MPOD PLATFORM as previ-ously outlined. This will allow customers a range of desirable features as well as the opportunity to recoup their investment by participating in various cooperative marketing projects. Our low prices will lend an initial price advantage over future competitors and discourage them from entering the market. It will also make it easier to repeat sell other products to the same clientele.

Additionally, if a customer wishes to license an MPOD PLATFORM for the sole purpose of actively soliciting local and/or national companies, an MPOD APPLI-CATION can be secured on a quarterly or yearly basis for a fee far less than con-ventional advertising rates. Businesses should be approached to solicit adver-tisements at the following rates...

Business Card Ad = $ 50.00 per category per month 1/4 Page Ad = $150.00 per category per month 1/2 Page Ad = $250.00 per category per month Full Page Ad = $375.00 per category per month

* Add $2.00 per second if sound is required [all fees above are based on a yearly subscription]

This incremental revenue generating opportunity will be shared on a 66.66% - 33.34% (gross) distribution with Aurally Yours receiving the 33.34%.

Aurally Yours has extensive plans for internal growth, which will be fueled by a comprehensive marketing and sales program. This program is designed to drive revenue generation through a combination of technology leadership and partner-ing with other leading Internet–focused companies. Our integrated marketing strategy is focused on the establishment of multiple online and offline revenue streams. The initial and most important revenue stream will be the licensing of each MPOD DESKTOP MODULE and MPODNETWORK DESKTOP NETWORK CHANNEL. Each client licensing an MPODNETWORK package will be directed through the installation process to the MPODNETWORK portal site. From there, all the usage information that the client generates will be tracked and stored by Aurally Yours, utilizing proprietary profiling technology. Aurally Yours will subsequently take advantage of incremental revenue generating partnerships as the licensee progresses with their MPODNETWORK DESKTOP experience.


THIS WILL INCLUDE (BUT NOT BE LIMITED TO) • Partnerships with Internet Service Provider's (ISP's) - Existing and future

partnerships with leading ISP's will generate incremental revenue for each MPODNETWORK licensee.

• Computer and Accessory Sales - Aurally Yours is currently in negotiation with leading computer and computer accessory manufacturers to provide Aurally Yours access with the marketing and sale of OEM products.

• Periodic MPODNETWORK upgrades - Aurally Yours will provide periodic upgrades to the MPODNETWORK, which will add new services and fea-tures. Some of these upgrades will be charged to the end user; providing additional revenue for the licensee.

• E–Business Tools - Aurally Yours currently develops and markets products and services that enable both individuals and companies to setup and run their own desktop–based businesses, and where appropriate to build their own "desktop merchant status" as well.

• Products and Services marketed and sold to each of the individual MPOD-NETWORK STUFF2NETWORKS COMMUNITIES - Aurally Yours will feature specific products and/or services that are relevant to the interests of each of the individual MPODNETWORK STUFF2NETWORKS COMMU-NITIES (stuff2watch, stuff2hear, etc). These products will be offered to each community from each individual STUFF2NETWORKS start page and will generate additional income to the MPODNETWORK while providing niche–targeted incremental value to the users of those communities.

• Click–Through Incremental Revenue— Aurally Yours will allow content fo-cused banner advertising that will bring incremental value to the MPOD-NETWORK communities. MPODNETWORK will be remunerated for each "click–through" that a community user follows.

• Sponsorships / Co–Branding - Aurally Yours will sponsor specific oppor-tunities, products, or services that bring incremental value to the MPOD-NETWORK communities. Additionally, Aurally Yours will co–brand other incremental products and/or services. These sponsorships and co–branded opportunities will generate additional income for MPODNET-WORK from the programs setup with these Aurally Yours partners.

• Membership Program Benefits - Aurally Yours will sponsor a membership program allowing the MPODNETWORK user community to earn 'reward points' for various activities and/or online purchases. Through the MPOD-NETWORK membership program, a portion of these reward benefits will be paid directly to an MPODNETWORK licensee from participating mer-chants and vendors.

• OEM / White Label Licensing - Aurally Yours will provide licenses of our proprietary technologies for use by retailers, manufacturers, and financial institutions, or any OEM that is approved by Aurally Yours for this pur-pose.


PATENT AND TRADEMARK PROTECTION Aurally Yours New Media Productions controls and maintains proprietary trade secret protection to the 9 Next Generation Internet Technologies that make up the MPODNETWORK. Aurally Yours has been protecting the Trade Secrets to its many processes and inventions for over 25 years and has commercially exploited many of its creations during such time. Aurally Yours has also applied for copyright protection for each of its products; the copyright symbol is affixed to the label of a physical Optical Disc CD/DVD contain-ing any and all of the aforementioned technologies; as well as the Splash Screen and/or client's completed MPOD DESKTOP APPLICATION. According to our le-gal advisors, once a disc (or MPOD) bearing our company's name and copyright information is placed on the market, our company automatically reserves a copy-right that can stand up in court because we can prove the first date of publication (as well as prior art). We suggest that any company that understands the importance of exacting a genuine FIRST-MOVER ADVANTAGE with the technologies that have been dis-closed within this document be prepared to shield themselves from any and all liabilities pursuant to litigation that would corrupt or hinder the forward momentum of a business relationship with Aurally Yours New Media Productions. Therefore, Aurally Yours wishes to educate the reader on an opportunity that has been made available so that any barriers that would restrict a positive outcome on a deal would all but be distinguished. A patent application has yet to be filed and trademark protection is pending; how-ever, we would like to disclose to the reader a unique business opportunity that is being offered by a company named INSURECAST.COM. This business opportu-nity is called:

Intellectual Property Insurance

What is Intellectual Property Insurance? Intellectual Property Insurance coverage protects companies from copyright, trademark or patent infringement claims arising out of the company's operation. It pays the defense costs and any judgment up to the policy limits. There are two (2) types of intellectual property insurance coverage plans:

o The first protects if you are sued for infringement and it funds a legal de-fense.

o The second and more unique coverage is called a 'pursuit' policy. It helps pay the legal expenses of suing an alleged infringer.

Do I need Intellectual Property Insurance? o The burgeoning Internet commerce is based on the ingenuity and devel-

opment of new processes and applications. Many new companies compete to be the first to develop and sell new products and ideas.


o A competitor can financially wreck your company if you do not have the funds to hire an attorney and pay the cost of all the legal fees associated with defending your right to a patent or trademark.

o An Intellectual Property policy will pay the costs to defend you if someone tries to claim the rights to the same business model, process, or applica-tion.

When do I need Intellectual Property Insurance? o You need Intellectual Property Insurance if the threat exists that you could

be sued by a competitor for infringing on an idea or intellectual property be-longing to someone else.

o This coverage is often bundled with Technology Errors and Omissions Li-ability, but it can be purchased on a stand-alone basis.

o As long as you are not aware of any known infringements or violations, you can apply for insurance to protect your trademark or patent. However in or-der to get coverage, you will be required to prove that you have completed an Intellectual Property search, or have filed a registration for a trademark, service mark, copyright or patent.

The aim of an intellectual property insurance policy is to ensure that any claim or legal proceedings brought against a business in relation to intellectual property which directly threaten the right of that business in its intellectual property, can be defended. Intellectual property protection policies should be considered by all businesses whose assets include intellectual property rights. Various Kinds of Intellectual Property Insurance Products Businesses should know of the various kinds of insurance products available to address intellectual property exposures. These include:

o Patent infringement liability insurance is professional liability insurance for manufacturers, users and sellers who are accused of infringing a patent holder’s rights.

o Intellectual property insurance is a broadened form of patent enforcement insurance. It expands coverage to include trademarks, copyrights and computer software design.

o Advertising injury coverage often accompanies commercial general liability policies under Coverage B. Advertising injury is a statement made in adver-tising activities that causes loss to another person or business.

o Patent insurance, which protects patent holders against losses from patent infringement.


Intellectual Property Claims Are Common More than ever before, intellectual property claims involving infringement of pat-ent, copyright and trademark are being filed and litigated at a tremendous cost to both parties. Few standard insurance policies protect businesses from loss or damage to their intellectual property. However, a growing range of policies aimed specifically at intellectual property is available and businesses would do well to consider whether such a policy is available that is right for them. Criminal offences exist in copyright and trademark law. The circumstances need to be studied carefully to determine if the behavior amounts to a criminal offence or a matter that can be resolved using the civil law. Intellectual property law varies greatly in different countries. Many Under Developed countries and certain countries in the former Eastern Europe have insufficient protection (reluctance to police existing intellectual prop-erty laws or the non existence of such laws) for copyright and trademark holders.

IN CONCLUSION Aurally Yours New Media Productions has developed a line of cost efficient, high quality interactive multimedia products that comprise the MPOD DIRECT TO DESKTOP PLATFORM and the MPODNETWORK DESKTOP NETWORK CHANNEL . An MPOD is a single self-executing file small enough (37 - 500kb) to send as an email attachment or download quickly from a web site. The consumer will have the opportunity to preview the latest releases in music and video as well as pre-order or purchase items with the click of a button. For retailers, the interactive MPODNETWORK gives your customers access to the latest information on new product releases - information that can be updated instantly anytime after its initial distribution. For suppliers, the MPODNETWORK product line presents a viable alternative to the costly and time-consuming production of printed collateral materials. MPOD’s also help both suppliers and retailers to promote specialized and catalog product by leveraging the Internet's proven power to drive niche sales. For consumers, retailers and suppliers, this is a win-win-win situation. MPOD’s allow you to offer an additional value-added service to your vendors and custom-ers. DEGREE OF DEVELOPMENT The MPODNETWORK and it’s complete compliment of technologies constitute a Full-Scale Working Community and Virtual / Social Networking Environment that is currently available for deployment in both the Windows and Apple Macintosh format.


Several incarnations of the MPODNETWORK have been deployed over the last 12 months in order to work out the intricacies of the model and fine-tune the de-ployment factors. We are making this opportunity available to only a few selected individuals and companies who want to make a difference and participate in the creation of the new model for the future of content delivery.

CO NT AC T I NF OR M ATI ON First Name Lawrence Last Name Duhart Address 7510 Sunset Boulevard Suite/Floor #537 City Hollywood State California Zip 90046 Country United States Email [email protected] Phone (323) 417-1197

MPODNETWORK WHITEPAPER - 2015

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