MPB2B Video Hotseat 2010

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HOT SEAT LAB: Getting More Marketing Bang from Your Videos Ron Ploof OC New Media, LLC

description

In this presentation, Ron Ploof performs an analysis of corporate video.

Transcript of MPB2B Video Hotseat 2010

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HOT SEAT LAB: Getting More Marketing Bang from Your Videos

Ron PloofOC New Media, LLC

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@ronploof

[email protected]

http://ronamok.com

cell: 949.230.6194

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Talking Heads

New Hires/Video DiariesPanel Discussions

Interviews

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Talking Head

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Panel Discussion

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Interview

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New Hires/Video Diary

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Analysis

• Text Descriptions• Organization (align with goals?)• Presentation (inconsistent, pop-ups, web

pages)• Content (find corporate voice)• File Formats (FLV and WMV downloads)• Public Measurements

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Public Measurements

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Youtube.com/Deloitte

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YourFutureAtDeloitte

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Deloitte YourFutureAtDeloitteChannel Views 10,988 5,291Total Upload Views 47,824 29,584Joined October 09, 2007 September 11, 2009Subscribers 212 76

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Parting shots

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Be helpful

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“The quality in itis more important than

the quality of it.”

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There’s only one George Lucas

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No Intermissions

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Don’t Forget Humor

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@ronploof

[email protected]

http://ronamok.com

cell: 949.230.6194

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Photo Creditshttp://www.flickr.com/photos/kt

http://www.flickr.com/photos/ripizzo

http://www.flickr.com/photos/maomejia

http://www.flickr.com/photos/umjanedoan

http://www.flickr.com/photos/makelessnoise/

http://www.flickr.com/photos/darkness/

http://www.flickr.com/photos/jurvetson/

http://www.flickr.com/photos/cc_chapman/