Mozzi quit
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Transcript of Mozzi quit
The ultimate mosquito killing machineThe ultimate mosquito killing machineThe ultimate mosquito killing machineThe ultimate mosquito killing machine
An innovative Product by
Leowin Solutions Private LimitedAn innovative Product by
Leowin Solutions Private Limited
Facts about MosquitoesFacts about Mosquitoes
• With 3,000 species mosquitoes have been around for 100Mn. Years
• Gets attracted to CO2, sweat smell, heat, moisture & dark colours instead of light colours
• Male Mosquitoes:-Average life span of 10 to 20 days;Feed on flower nectar
• Female Mosquitoes:-Average life span of 3 to 100 days;Lays upto 300 eggs at a time;Fly across 150 miles;Range from sea level to as high as 10,800 Ft.;Develop from egg to adulthood in 4 to 7 days;Bite people & animal
Problems / diseases caused by MosquitoesProblems / diseases caused by Mosquitoes
MalariaMalaria DengueDengue FilariaFilaria Japanese Encephalitis
Japanese Encephalitis
Chikungunya
Chikungunya
Prevalent Disease Caused
Prevalent Disease Caused
• Diseases are prevalent in more than 100 countries
• Infecting more than 300Mn. People
• Causing 1Mn. Deaths every year of which 80% are children
• Killed more no. of people as compared to wars
• Prefers children to adults and blondes to brunettes
• No medicine for dengue and no cure for Japanese Encephalitis
Problems / diseases caused by MosquitoesProblems / diseases caused by Mosquitoes
Mr. Bill Gates released live mosquitoes at TED Conference on 4th Feb. 2009 expressing his concernMr. Bill Gates released live mosquitoes at TED Conference on 4th Feb. 2009 expressing his concern
US$ 1.78Bn. has been committed to Malaria in 2009 and expected to go beyond US$ 5Bn. annuallyUS$ 1.78Bn. has been committed to Malaria in 2009 and expected to go beyond US$ 5Bn. annually
RepellentsRepellents
MatsMats CoilsCoils SpraysSprays Liquid Vaporizer
Liquid Vaporizer CreamCream BatsBats
Problems of Existing RepellentsProblems of Existing Repellents
• Made of hazardous Allethrin group of chemicals
• Out of 702 tested individuals, 11.8% users complained of variety of acute toxicity
• Do not provide 100% protection
• Has various side effects
• Cause breathlessness, constant fatigue, muscle & joint pain, generalized physical weakness, memory loss and persistent headaches
• Enhanced electricity bill
Category wise Market shareCategory wise Market share
Particulars Market Share (%)
Mats 8%
Coils 45%
Sprays 7%
Liquid Vaporizer
22%
Creams, Heating Devices
18%
Existing SolutionsExisting Solutions
Existing SolutionsExisting Solutions
Mosquito TrapsMosquito TrapsMega Catch –
Alpha – US$ 100Mega Catch –
Alpha – US$ 100Mosquito Magnet –
US$ 320Mosquito Magnet –
US$ 320
Problems of Mosquito TrapsProblems of Mosquito Traps
• Exposed UV radiation from UV lights is harmful to human eyes & skin
• Octenol used is a hazardous chemical
• It requires propane for combustion which cannot be used indoor
• Costly
GAP AnalysisGAP Analysis
Existing SituationExisting Situation
Repellents•Is not a mosquito killer•Repel & multiply•Smoke, fumes•Health side effects•Regular purchase / refills•High expenditure on prevention
Traps•Harmful UV radiation•Harmful Octenol•Is expensive•Propane is combustible•Fire hazards
Repellents•Is not a mosquito killer•Repel & multiply•Smoke, fumes•Health side effects•Regular purchase / refills•High expenditure on prevention
Traps•Harmful UV radiation•Harmful Octenol•Is expensive•Propane is combustible•Fire hazards
Expected SituationExpected Situation
• Should be able to attract & kill mosquitoes• Should stop letting it multiply• Should be easy to use• No smoke, no fumes• Eco-friendly alongwith no side
effects• Should be value for money• Performance should be seen
visually
• Should be able to attract & kill mosquitoes• Should stop letting it multiply• Should be easy to use• No smoke, no fumes• Eco-friendly alongwith no side
effects• Should be value for money• Performance should be seen
visually
GapGap
The new innovative product should bridge the gap between the existing and expected situation and should
make customers happy and satisfied
The new innovative product should bridge the gap between the existing and expected situation and should
make customers happy and satisfied
‘MozziQuit’ – A unique product to kill mosquitoes without
getting blood on your hands
‘MozziQuit’ – A unique product to kill mosquitoes without
getting blood on your hands
The Product – ‘MozziQuit’The Product – ‘MozziQuit’
• Is an innovative, patented, tried and tested device that attracts, traps and instantly kills mosquitoes
• Traps mosquitoes by integrated vacuum and instantly kills them with its unique self heating element
• Require low power and is workable on solar and batteries as well
• Dead mosquitoes are collected in removable container to check before disposal
• Proprietary additives are combined with ABS plastic raw material, producing a unique “Milky White” colour part which attracts mosquitoes
• Has no side effects and is easy to use
• Contains no chemicals and do not emit any hazardous smoke, fume, smell or ash
• Value for money product
• Help users to reduce bites and other sufferings
The Product – ‘MozziQuit’The Product – ‘MozziQuit’
Value PropositionValue Proposition Mosquitoes attracted and killed by completely low-powered, virtually maintenance free technology, without use of harmful chemicals or fumesMosquitoes attracted and killed by completely low-powered, virtually maintenance free technology, without use of harmful chemicals or fumes
• Has least cost per room of Rs. 0.23 (room is assumed to be of 225 Sq. Ft.)
• No regular refilling is required
• Ensures 100% Mosquito Mortality Rate, thereby protecting people from mosquito borne diseases
• Acts as one stop solution for all mosquito problems
The following analysis shows the financial value proposition of using “MozziQuit”
Characteristics – ‘MozziQuit’Characteristics – ‘MozziQuit’
CharacteristicsCharacteristics
Manufacturing cost under US$ 20Manufacturing cost under US$ 20
Strong efficacy, can be checked from catch net containerStrong efficacy, can be checked from catch net container
Does not release smell, smoke or fume i.e. it is environment friendlyDoes not release smell, smoke or fume i.e. it is environment friendly
Long life with no regular refilling except for one replacement to be replaced every 2 years costing less than US$ 1
Long life with no regular refilling except for one replacement to be replaced every 2 years costing less than US$ 1
Ultra low power requirement of 16 Watts perfectly suited for solar power or battery operationUltra low power requirement of 16 Watts perfectly suited for solar power or battery operation
Light weight, compact, portable and ready to use with lowest operating costLight weight, compact, portable and ready to use with lowest operating cost
Validation of Technology – ‘MozziQuit’Validation of Technology – ‘MozziQuit’
• Awarded prestigious ISA Best Electronic Product of the year Award under Health Care Category on 2nd Feb, 2010 by the Indian Semiconductor Association & UK Trade & Investment Forum Technovation Awards, 2010
• Government authorized agency “The National Institute of Malaria Research, Bangalore / Indian Council of Medical Research” certified the performance after conducting indoor & outdoor tests. They have also offered to use their R&D facilities on contract basis
• Department of Scientific & Industrial Research, Delhi has granted micro finance of Rs. 75,000 and has sanctioned grant of Rs. 45Lacs for commercialization under TePP II Programme
• Awarded prestigious Gold Medal Award on 15th May, 2010 in DST-Lockheed Martin India Innovation Growth Programme 2010 as one among the only 15 awardees out of total 394 innovations
• Has signed Engagement Agreement on 6th September, 2010 with Defense Research & Development Establishment (DRDE) of DRDO, Ministry of Defense as a result of DST-Lockheed Martin Innovation Growth Programme initiative
Target Market – ‘MozziQuit’Target Market – ‘MozziQuit’
MozziQuit – Mosquito TrapsMozziQuit – Mosquito Traps
Retail CustomersRetail Customers
High / Mid Socioeconomic
Classes
High / Mid Socioeconomic
Classes
Victims of Mosquito borne diseases
Victims of Mosquito borne diseases
Commercial Customers
Commercial Customers
RestaurantsRestaurants
Hotels & LodgesHotels & Lodges
Home Builders, Interior Decorators
Home Builders, Interior Decorators
Gymnasium, Spa’sGymnasium, Spa’s
Institutional Customers
Institutional Customers
Hospitals, Healthcare centres
Hospitals, Healthcare centres
Municipalities & Corporations
Municipalities & Corporations
Schools & Colleges (including Hostels)Schools & Colleges (including Hostels)
WHO, Red Cross Society, UNICEFWHO, Red Cross Society, UNICEF
Military InstallationsMilitary Installations
A Product which fits each and every segment of Customers
A Product which fits each and every segment of Customers
The MarketThe Market
Countries marked in RED are high risk to Malaria
• As per Quick Look Report of IC2 Institute of Austin, Texas, USA - US pest control market is about US$ 10Bn.
• US device market is estimated at US$ 75Mn. to US$ 200Mn.
• The Indian market for mosquito control product is estimated at US$ 420Mn.
• Indian market is growing at 30% from last 3 years
• MozziQuit is an essential product required, cost of which is a fraction of % against total cost of furnishing a home
Strategy – ‘MozziQuit’Strategy – ‘MozziQuit’
Marketing StrategyMarketing Strategy Sales StrategySales Strategy
Dedicated sales and marketing team to distribute the product to maximum number of medical outlets and other stores
Dedicated sales and marketing team to distribute the product to maximum number of medical outlets and other stores
Target real estate developers for integrating the product during the time of constructionTarget real estate developers for integrating the product during the time of construction
Building relationships with retail chains like – Croma, E-Zone, @ Home, Star Bazaar, Big Bazaar and various other retail outlets
Building relationships with retail chains like – Croma, E-Zone, @ Home, Star Bazaar, Big Bazaar and various other retail outlets
Selling the product to institutional clients like – schools & colleges, hospitals, Military and restaurantsSelling the product to institutional clients like – schools & colleges, hospitals, Military and restaurants
Strategy – ‘MozziQuit’Strategy – ‘MozziQuit’
Communication StrategyCommunication Strategy
Distribution StrategyDistribution Strategy
• Direct Sales Representative – “Use, See, Trust & Buy”
• Recommendation through Government Authorities like DRDE, Doctors & Health care specialties
• Advertisement through various medias’ like Print & TV Commercial advertisement
• Launch of company website – www. mozziquit.in
Strategy – ‘MozziQuit’Strategy – ‘MozziQuit’
IP – ‘MozziQuit’IP – ‘MozziQuit’
Product Design Registration dated 7th July, 2008 already granted by Indian Patent Office
Product Design Registration dated 7th July, 2008 already granted by Indian Patent Office
Patent dated 21st July, 2006 is granted for Process / Utility Patent in Indian Patent Office
Patent dated 21st July, 2006 is granted for Process / Utility Patent in Indian Patent Office
All the claims are declared as Novelty, Inventive Step and Industrial Applicability by PCT after conducting
International Search
All the claims are declared as Novelty, Inventive Step and Industrial Applicability by PCT after conducting
International Search
Patent Pending in US National Phase for Process / Utility Patent
Patent Pending in US National Phase for Process / Utility Patent
Barriers – ‘MozziQuit’Barriers – ‘MozziQuit’
The TeamThe Team
Mr. Orwin NoronhaMr. Orwin Noronha
Mr. Aravindam RamachandranMr. Aravindam Ramachandran
Mr. Ivan FernandesMr. Ivan Fernandes
• Aged, 50 years is the Managing Director of the Company
• A Commerce graduate and an innovator whose manufactured products were used in JNPT Port to repair deteriorated RCC structure above the sea besides execution of waterproofing products & specialized additives for 2” thick road concrete
• Member of TIE & KE, Bangalore
• Also a member of Dimensions, Mumbai
• Aged, 48 years is the Director – Marketing of the Company
• A Post Graduate in Business Administration having 2 decades of experience in Management & Marketing domain
• Core expertise are in retail marketing, branding & developing channels for sales
• Is the Managing Director of Ducont, Dubai – a serial entrepreneur and is acting as a Mentor for MozziQuit
• His signature verification software is used worldwide by major international banks
The TeamThe Team
Research & Development
Research & Development
Advisory MemberAdvisory Member
The R&D team of the Company includes:-•Mr. Nelson Noronha aged 55 years;•Mr. Hemant Kothare aged 57 years; and•Mr. Rudolph Lobo aged 51 years
The advisory members of the Company includes:-•Mr. Narendra Pai – Chartered Accountant;•Mr. P.K. Pande – Company Secretary; and•Mr. S.N. Chandrashekar - Advocate
The DealThe Deal
Particulars Amount
(in crores)
Land 1.0000
Building including Plant & Machinery 1.0460
Product Design, Product Engineering of Models 2,3 4 0.1500
Moulds as per Model 1, 2, 3 & 4 0.3600
Contract Research by NIMR/ICMR 0.1000
Furniture, fixtures & Vehicles 0.2500
Rental Deposit for Factory, Office 0.2000
Working Capital 1.8255
Expenses on R&D, Patent 0.4328
Pre-operative expenses and Product launch expenses 1.2000
Total Cost of the Project 6.5643
Means of finance
Share Capital 0.1000
Promoters fund with Micro-finance grant of DSIR 0.2078
DSIR Grant under TePP Phase II = Rs. 0.45 cr. -
Fund from TDB 1.6000
Funding by VC/Angel Investors 4.6565
Total 6.5643
FinancialsFinancials
Particulars 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
A Net Sales 21.20 46.64 89.78 141.09 248.31 341.43
B Cost of production 11.34 24.28 44.88 68.89 118.56 160.57
C Admin & Personnel Costs 0.84 1.10 1.47 2.01 2.44 3.25
E Repayment of loan
0.48 0.46 0.44 0.42 -
F Royalty @ 3% 0.64 1.40 2.69 4.23 7.45 10.24
G Branding & Promotion 2.12 4.66 8.98 14.11 24.83 34.14
H Warranty costs @ 3% 0.64 1.40 2.69 4.23 7.45 10.24
Profit after tax 3.72 8.79 18.89 31.14 57.53 81.18
I Reserves & Surplus
(Closing Balances) 3.72 12.50 31.39 62.53 120.06 201.24
Break Even Point 45% 42% 37% 35% 33% 32%
Road AheadRoad Ahead
Particulars Details
(In Days)
Redesigning of Prototype 1 to 30
Making New Moulds 31 to 75
Trial Production and Testing 76 to 90
Find Rented Premises for Office and Assembly 1 to 30
Website Hosting 1 to 30
Employ Marketing Team 15 to 30
Build Marketing Network 31 to 90
Procurement of Raw Material 60 to 90
Employ Required Personnel 60 to 90
Assembling of MozziQuit 100 days onwards
Launch the Product in major cities in India 120 days onwards
Start Exports 2nd Year onwards
Set-up Own Manufacturing Plant 3rd Year
Set-up Assembly Units at various Zones 3rd Year
Investment RationaleInvestment Rationale
• Provides 100% protection against mosquitoes without any side effects
• Value for money product
• Better product as compared to other available products
• Can be exported to major mosquitoes affected countries
• Approved by major government bodies in India
• Experienced & Qualified team of professionals possessing knowledge & specialization in areas of technical know-how, FMCG & finance
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