Mozilla Campus Reps

Jay Patel

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Agenda

• Overview

• Program goals

• Current activities

• What’s new

• Roadmap

• Challenges

• Q&A

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Campus Reps Overview

• Communication and activities

• SFX group: 3000+, Facebook: ~300, Twitter: 83 and growing

• Events, campaigns, and community participation

• Strong growth over past 2 years

• Launched in 2007 with 75 students signed up

• 600+ reps in 2008; ~500 already registered first month for 2009-10

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Why Students?

• Passionate and influential

• Lots of time to be active

• People on the ground

• Truly global community

• Key user segment

• Word of mouth and recruiting

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Program Goals

• Connect with students and faculty to build strong network

• Raise Firefox brand awareness on campuses

• Educate people about open source and the Mozilla mission

• Support Mozilla marketing activities and campaigns

• Provide a gateway into the general Mozilla community

• Drive Firefox downloads and adoption within key segment

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What they’re doing

Campaigns

• Back to School

• Download Day

• “On the Street”

• Firefox 3.5

Community

•  India

• Labs

• Add-ons

• Education

Events

• Conferences

• Fairs & Festivals

• Download Fests

• Presentations

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What they’re doing…

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What’s New?

• Campus Reps Logo + Guide

• Regional Leaders

• Mozilla Clubs

• Testimonials

• Mini-Campaigns

• Self-Service Marketing Materials

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2009 Roadmap

• Q1: Online guide on SFX, 2009-10 Registration begins

• Q2: Firefox 3.5 planning/launch, Recruiting, Logo

• Q3: Top 25 search, Back to School campaign, Clubs

• Q4: Events, Swag packs, Seasonal activities & campaigns

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Current Initiatives

• Keep up with the rolling nature of program (school calendars are different around the world)

• Address revolving membership as students come and go (help students recruit successors)

• Support bigger events that bring reps together (regional meetups, national conferences, etc)

• Improve mechanics of the program (make it easier to manage large community of reps)

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Challenges

• Individual mentoring and 1:1 collaboration

• International marketing materials

• Incentives and providing support

• Syncing schedules and planning in advance

• Engagement and retention

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Opportunity

• Developing strong community leaders

• More cross-functional collaboration within Mozilla

• Continued growth in emerging markets

• Support for Foundation’s education initiative

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Q&A

campusreps@mozilla.com

Thank You