Making Beacons Work For Your Brand •  Acquisition

–  Encourage membership in loyalty program

•  Business intelligence –  What displays attract the

most traffic? –  How often are customers

visiting the fitting rooms? –  Combine with customer

profile in CRM – get a more detailed picture of preferences and behavior

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•  Engage in-store –  Welcome customers –  Encourage customer on path-

to-purchase •  Introduce new collections •  Limited-time offers •  Invite to visit fitting rooms

–  Invite to VIP events •  Retargeting

–  Web è Store –  Store è Web

Store è Web Retargeting •  Tina spent 15 minutes in a

physical store; her smartphone picked up the fitting rooms beacon, no interaction was triggered

•  Tina leaves without purchase

•  A day later, Tina receives an email thanking her for her visit, inviting her to an in-store event to view new collection

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Web è Store Retargeting •  Jane shopped on a brand’s

website for a pair of jeans

•  Jane abandoned her shopping cart

•  When Jane is near a physical store, she gets a Push Notification:

“Our store is around the corner, want to try that pair of jeans?”

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Mobile + Beacon + CRM

•  The tools are powerful but can backfire if used clumsily

•  Triggering an action without CRM context is dangerous

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Thank You!

Daniel Dreymann CEO + Cofounder

✉ daniel@mowingo.com

✆︎ +1.650.823.4268 @dreymann

This presentation is © Mowingo, 2015. All rights reserved. All trademarks, service marks, trade names, product names, images, and logos appearing in the presentation are the property of their respective owners. They are used here for illustration purposes only. No relationship is implied between Mowingo and the brands included in this presentation. Mowingo does not necessarily endorse these brands, nor is Mowingo necessarily endorsed by them.

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