Moving USB – QSSB Partnership Forward Under USB’s New LRSP INTERNATIONAL OPPORTUNITIES.
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Transcript of Moving USB – QSSB Partnership Forward Under USB’s New LRSP INTERNATIONAL OPPORTUNITIES.
Moving USB – QSSB Partnership Forward Under USB’s New LRSP
INTERNATIONAL OPPORTUNITIES
MEAL
Increase the value of U.S. soybean oil to the entire value
chain
Feed Industry• Goal 1:
– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.• Target Audience:
– Aquafeed manufacturers and aquaculture producers in all target regions globally
– Commercial feed mills and poultry/swine integrations are the main target audiences. Dairy industry is also an interesting market in selected countries.
Example Projects: Technical support to feed
manufacturers to increase soy use and improve feed quality
Feeding demonstrations in aquaculture to show the economic, environmental and food safety advantages of soy-based feeds.
SBM sample analysis in well-known universities and research centers mainly for Digestible Amino Acids, Metabolizable Energy and Phosphorus, comparing U.S. SBM with SBM from other origins (Brazil, Argentina and India).
Animal production courses to increase technology at integration/farm level.
MEAL
Feed Industry• Goal 2:
– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.• Target Audience:
– Swine, poultry, dairy and aqua producers, investors and government sectors to improve knowledge of best animal production and aquaculture practices, U.S. soy advantages and industry growth opportunities
– Animal nutritionists and quality control labs demonstrating the advantages of the intrinsic values of U.S. SBM.
Example Projects: Feeding trials to
demonstrate new soy feeds, soy feeds for new species, and feed-based production technologies in aquaculture
Technical training for animal nutritionists, veterinarians, and supply chain personnel demonstrating the advantages of U.S. SBM over SBM from other origins.
Training on the improvement in feed technology and formulation based in actual nutritional values of U.S. SBM.
MEAL
Feed Industry• Goal 3:
– Establish a trusted brand for U.S. soy. • U.S. soy branding campaign including
intrinsic and extrinsic benefits of buying U.S. SBM and SBs.
Example Projects: Stakeholders Meetings
Team missions to specific loading facilities and crushing plants.
Branding Campaign
MEAL
Feed Industry• Goal 4:
– Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.
• Target Audience:– Aqua feed, production and
processing sectors to increase demand for high quality aqua products produced with soy-based feeds; objective is to reduce India soy exports, particularly to SEA, as a means to improve market opportunities for U.S. soy in countries like Vietnam
– Poultry and dairy industries to increase the use of SBM in India; objective is to reduce India soy exports.
Example Projects: Seminars, workshops and
feeding demonstrations (aquaculture) to show the advantages of feed-based technologies, soy feeds, extrusion technology, and market chain improvements
Training for poultry integrations and dairy producers promoting better nutrition of the animals through increased use of SBM in the diets.
MEAL
Food Industry(Human Protein)
• Goal 1:
– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
• Target Audience:– Foreign governments, NGOs,
ingredient manufacturers, food companies and buyers
Example Projects:
Workshops and seminars on social feeding programs for improved nutrition.
Education and demonstration of use of soy in traditional (tofu, miso, tempeh) and non-traditional (meat substitutes, baking, meat producers) foods.
All WISSH projects in the developing world.
MEAL
Food Industry(Human Protein)
• Goal 2:
– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy
• Target Audience:
– Soy importers, food ingredient manufacturers, food companies and buyers
Example Projects:
Buyer/Importer workshops and trade team exchanges
Technical assistance to food manufacturers
Promotion of food products
Opportunities for new products and product line extensions
MEAL
Food Industry(Human Protein)
• Goal 3:
– Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.
• Target Audience:
– Food companies and millers to incorporate soy flour in staple food items to reduce exports of Indian soy.
Example Projects:
Introduce soy-based dal analog – a staple of India cooking (soy-fortified lentil substitute) – to the marketplace
Soy fortification of wheat and other flours for improved nutrition, appearance and shelf-life
MEAL
OIL
Increase the value of U.S. soybean oil to the entire value
chain
Food Industry
• Goal 1: – Differentiate the value, sustainability, and
competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience:
– Soy importers, oil-seed crushers, food ingredient manufacturers, food companies and buyers
Example Projects:
Workshops, seminars, market studies and promotional assistance for expanding distribution channels for soybean oil
Market study on the potential impact of IP-GM high oleic soybeans
OIL
Food Industry
• Goal 2: – Engage foreign buyers with information and
tools that help impact their profitability and drive preference for U.S. soy.• Target Audience:
– Oil-seed crushers, food ingredient manufacturers, food companies and buyers
Example Projects:
Technical support and training for crushers and soybean processors
OIL
Example Projects:
Polyurethane trade shows and technical consulting
Industrial Markets
Successful marketing efforts in the domestic market will be expanded to international opportunities. This is a potential growth opportunity, but currently the efforts and funding in this area are minimal.
• Goal 1: – Differentiate the value advantage of U.S. soy
from other competing products to increase value and/or market share. • Target audience:
– global polyurethane manufacturers and formulators for use in the foam industry (i.e. seat cushions and bedding).
OIL
FREEDOM TO OPERATE
Ensure that our industry and its customers have the
freedom and infrastructure to operate
Market Access
• Goal 1: – Develop credible resources to educate foreign
governments, influencers and stakeholders to improve market access and resolve trade barriers.
Example Projects:
Work with industry for acceptance of free trade agreements such as recently enacted Colombia, Panama, Korea FTAs or the in negotiation Trans Pacific Partnership FTA
Coordination of soy crushers in several countries to address negative impact of Argentina Differential Export Taxes
F 2 O
Market Access
• Goal 2: – Increase the awareness of globally-recognized
sound science associated with U.S. soy with regard to food safety.
Example Projects: Partnership with U.S.
poultry, meat, dairy, grains trade associations to provide detailed information to government officials in Vietnam and China of establishment of food safety regulations
Foreign team visit to U.S. to meet with U.S. regulators to help develop foreign government regulatory food safety system
F 2 O
Biotechnology
• Goal 1: – Increase the awareness of globally-
recognized sound science associated with U.S. soy with regard to biotech.
Example Projects:
Analysis of economic impact of Turkish biotech regulations on local industry valued at $800 million annually
Joint mission to Europe with U.S. and South American soy growers to promote sound science of biotech soy with unified soy farmer voice
F 2 O
Sustainability
• Goal 1: – Increase the awareness of globally-
recognized sound science associated with U.S. soy with regard to sustainability.
Example Projects:
Sustainability task force
PR program
GBI program on U.S. product sustainability
F 2 O
Sustainability
• Goal 2:– Differentiate the sustainability advantage
of U.S. soy from other competing products and origins to increase value and/or market share.
Example Projects:
On-site farm visits to see the sustainability practices of U.S. farmers by U.S. soy importers and consumers
Consideration for development of U.S. sustainability certificates
F 2 O
CUSTOMER FOCUS
Meet our customers’ needs with quality soy products and
services to enhance and expand our market.
Feed Industry• Goal 1:
– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
• Target Audience:
– Animal producers and other downstream users
– Crush industry and feed mills (trade servicing activities)
Example Projects: Seminars, workshops
and feeding trials.
Technical training
CUSTOMER
FOCUS
Feed Industry• High Level Goal 2:
– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
• Target Audience:
– Animal producers and other downstream users
– Crush industry and feed mills (trade servicing activities)
Example Projects: Investment
seminars
Buyers conferences
Risk management seminars
Downstream training and technical support
CUSTOMER
FOCUS
Food Industry• Goal 1:
– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
• Goal 2:
– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Example Projects:
Promotion and training throughout the supply chain, including consumers
Buyers Conferences
Risk Management Seminars
CUSTOMER
FOCUS
Buyers• Goal 1:
– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
• Goal 2:
– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Example Projects:
Buyer Conferences
One-on-one meetings
Trade teams to the U.S.
Grower leader travel
Investment seminar
CUSTOMER
FOCUS