Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
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@kaarenhanson @IntuitInc
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18-Oct-2014 -
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Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.
Transcript of Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
they don’t really get design
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
share an experiencethat delighted you
@kaarenhanson @IntuitInc
help them feel it
@kaarenhanson @IntuitInc
scavenger hunt
@kaarenhanson @IntuitInc
theydon’tknowwhatto do
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
design for delight
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execs job:stayoutof the way
@kaarenhanson @IntuitInc
they lovemeasures
Designers
Product managers
ratios
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23%
30%
20%
predictions
Delight accounts for ~75% of the variancein Net Promoter Score
@kaarenhanson @IntuitInc
lessonslearned
@kaarenhanson @IntuitInc
createvisceral experiences
@kaarenhanson @IntuitInc
give execsa job
@kaarenhanson @IntuitInc
lean intonumbers
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
