[Moving Targets] #BetaXY
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[MOVING TARGETS]
Goodby, Silverstein & PartnersBeta XY ~ 12/03/10
Google San Francisco
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http://www.flickr.com/photos/chrisjl/4751558220/in/photostream/
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@BRIANJEREMY & @DARRELLWHITELAW(we make things at MIR)
@MIRsanfrancisco & @MIRnewyork
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[THE HISTORY OF MOBILE]
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[PRE-2005]
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2005 [THE YEAR OF MOBILE]
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2006 [THE YEAR OF MOBILE]
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2007 [THE YEAR OF MOBILE]
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2008 [THE YEAR OF MOBILE]
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2009 [THE YEAR OF MOBILE]
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2010 [THE YEAR OF MOBILE]
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2011, 2012, 2013, 2014, 2015 [ALSO THE YEAR OF MOBILE]
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[WE ARE HERE](is it safe?)
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[TRENDS]
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[LOCATION BASED SERVICES]
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[GEO-FENCING]
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[AR • QR • TAG]
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[MOBILE AD PLATFORMS]
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(and more...)
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[MOBILE STANDARDS]
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[APPS FOR 1, 2, 3, 4 AND MORE DEVICES]
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[DIVERGING HANDSET OPERATING SYSTEMS]
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[MOBILE WEB / UBIQUITOUS COMPUTING]
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[BUILDING THE MOBILE EXPERIENCE]
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know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
[THINK ABOUT THIS]
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know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 44: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/44.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 45: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/45.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 46: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/46.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 47: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/47.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 48: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/48.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 49: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/49.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 50: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/50.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 51: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/51.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
![Page 52: [Moving Targets] #BetaXY](https://reader034.fdocuments.in/reader034/viewer/2022042713/5456e672b1af9f37608b4e63/html5/thumbnails/52.jpg)
know your targetprototype rapidlybuild to a devicetest frequently
fail early (and often)start over
focus on contentembrace limitationsremember your user
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[WHERE YOU AT?]
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[WHERE YOU AT?]
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[BUILD A FORTRESS TO KEEP THE HATERS OUT]
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[THANKS]
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THE PROJECT : GOODBYSILVERSTEIN.MIR.MX